Aug
08

How to Pitch Your Business-Investment Case

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How to Pitch Your Business-Investment Case

Use this process to persuade your CFO.

6 min read

Opinions expressed by Entrepreneur contributors are their own.

Chief Financial Officers are often the gatekeepers to a company’s cash coffers. And, as you can imagine, they have a lot of people tugging on their sleeves looking for investments into various projects. Perhaps the CEO wants to make a big strategic acquisition, the CMO needs to scale up sales and marketing efforts or the head of product wants to launch a new business line. The ways capital can be invested are limitless, and the asks are endless, so you better make sure your pitch breaks through the clutter.

Below are examples of the best ways to pitch for internal funds in several common scenarios.

Pitching for Strategic Capital

via How to Pitch Your Business-Investment Case

6 Simple Tips to Get More Search Results for Your Website

Find your brand name in the top Google results with these strategies.

2 min read

Opinions expressed by Entrepreneur contributors are their own.

In this video, Entrepreneur Network partner Eric Siu offers a few tips on how to make your website rank on Google. Focus on both the design aspect of your site and the power of your company’s brand.

Some of the tips include:

  1. Brand reputation. Develop more recognition around your brand to designate yourself as the default. 
  2. Search engine results. Aim to rank in the top search results. 
  3. Bounce rate. A high bounce rate signals a negative user experience, since people are exiting your website abruptly.

via 6 Simple Tips to Get More Search Results for Your Website

 

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