If Content is King, Then Pictures are Queen – 3 Sure Fire Ways to Boost Your Ranking with Pictures


We’ve all heard the phrase, “A picture is worth a 1000 words” and that is especially true in social media. You are going to have more interaction on your Facebook page, more shares and re-tweets on Twitter when you use a picture. BECAUSE  If Content is King, Then Pictures are Queen – 3 Sure Fire Ways to Boost Your Ranking with Pictures

You want to use a picture that tells the story, because when you do, you are going to deepen the connection that someone feels with your picture/post. You want to use a picture to highlight the emotions of your copy, so if you’re writing about something that is happy, you want to insert happy pictures. If you’re writing about something that is exciting, insert exciting pictures. I’m sure you get the “picture”. 🙂

It is really a lot more difficult to catch people’s attention online with words than it is with pictures. You definitely want to be able to use pictures to increase your whole ranking, interaction and sharing and plain old visibility. Everything is better with pictures.

Here are 3 ways you can use pictures to increase your interaction on your Facebook Page, Blog and overall Ranking everywhere…

1. Ask customers to share how they use your product with pictures. If you have the type of product where people can use it different ways, or even if you don’t think they can use it different ways, you will be amazed at what some of your customers actually do with your product. Send out an email, put a post on your Facebook page on your blog and tweet your request. Ask them to take a picture of themself or someone they know using your product and have them share it on your Facebook page or any of your social media profiles.

Here’s a good example from Headware

2. Create captivating pictures yourself. Ask your friends to pose for pictures for you of them using your products. Recently I purchased a bracelet from a friend who makes awesome jewelry and she had me pose so that she could see and demonstrate to her clients, here is a happy client wearing one of her products. You can also create those types of pictures yourself.

Here’s Floresa a good friend showing off her giant Toblerone. Photo credit to the owner.

3. Share stunning pictures that demonstrate an experience or the experience of using a product. This will not work with all products, of course, because some don’t necessarily generate an experience; although, you know, wearing new clothes people are really happy, using a social media product and getting more interaction in customers on your Facebook page is exciting. Take a look at your products, your services, and see where your customers are having great experiences with them and then generate some pictures that share that experience. Remember so long as you give proper credit the pictures don’t always have to be yours.

Here’s an example of how a customer used KitKat. Isn’t it delicious?

Learn how you can create content quickly and easily for your blog, Facebook or any of your online profiles!
Check out our video 3 Quick and Easy Ways to Create Content, you’ll be glad you did!


  1. Hi Carla,

    What a great idea! Pictures do say 1000 words. Using pictures is more social proof than anything else!

    I love to use my own pictures since all the controversy and annoying Pictures we have to use these days on our blog.

    I make it a habit to carry around my camera and shoot pictures all the time so they are my own property.

    Now, If you are selling something, those pictures are the best testimonials one can receive.

    Thanks for sharing this great idea,
    Donna Merrill recently posted..Mind State Change

  2. Hello Carla,

    Completely agree in fact photos could be the new king! Without exception the most popular posts we have on Facebook Facebook Pages are those with photos and a short comment or potos and a question. By the most popular I mean the ones that get the most engagement, comments, Likes, shares and have many viral more viral sightings. We recently launch a page for a band they had just 400 LIKEs but over 1700 people saw the post and there were 70 talking about it and commenting on it! 🙂
    Sadie-Michaela Harris recently posted..It’s Time to Go Mobile | Peterborough Try Google’s Interactive Mobile PlayBook

  3. Sarah Arrow says:

    I love how the owners of these photos have used a little creativity to make an image memorable – I just love that KitKat idea and it’s something that I can do myself – easily.
    Sarah Arrow recently posted..Ebook Toolkit

  4. Alan Jenkin says:

    Hi Carla,

    Those are three really good ideas. I generally use pictures, at least to some extent, with my posts, but had not thought about doing so in the ways you suggest. Interestingly, when I look at the link trackbacks, I find that the pictures seem to generate as much traffic as the text.

    To get the best out of the pictures, I make sure to use an SEO-friendly title and alternate text. With the increasing importance of Pinterest, pictures give us another sharing outlet, too.

    Alan Jenkin recently posted..Google’s Product Listing Ads

  5. Carla,
    your post was just placed here on time.. on time for me to share that I finally got my self a great camera after being with out for a few months… I miss to have my camera with me since I do what many otehr people do.. take memorable pictures and share them with friedns and families… Now that you open up another avenue, I am glad I have it again so I will be using it in a much better way.
    Thanks so much for your teachings and new insights that I did not think about it before reading yoru post.
    Continue adding value, it is good for you and everyone else…
    thanks again
    Nick Catricala recently posted..The KISS Principle

  6. Nile says:

    Pictures are still Content. Visitors are really the queen as we all know the queen runs the kingdom behind the scenes. *giggles* The great thing is that people can connect emotionally a lot faster with viewing a picture, than reading an article. It is also easier to share and faster to get engagement… great for Google’s big updates to its algorithm towards better social search.
    Nile recently posted..WordPress Video: The WordPress Comment System

  7. Clint Butler says:

    Great post Carla!!

    I have been working with pictures in my social media more and more and can attest to the high level of interaction that you can get with them.

    Another great tip is to use Pinterest.

    I have one picture that I posted over three months ago that continues to get daily shares on that site and its has proven to bring me some great quality traffic to my site as well.
    Clint Butler recently posted..The Inbound Marketing Process

  8. Laura Morris says:

    HI Carla!

    I have found lately a whole new world opened to me by utilizing pictures, in many ways. I listened to a webinar about it just today.
    I love Pinterest of course, and am finding Instagram a real attention getter. These are some good ideas, that I will implement with our products!
    Laura Morris recently posted..Sisterhood of The World Bloggers Award

  9. Hi Carla,

    I definitely agree, pictures make a website if somebody just had words and words and words on a page you wouldn’t be able to concentrate all the way through, it’s great when there’s a pretty picture to look at something that’s relevant to what your talking about so people can see it in their minds =)

    By the way speaking of pictures I suddenly have a craving for strawberries =)

    Thank you, Jessica.
    Jessica van Zyl recently posted..How to Lose a Lot of Money

  10. Hi Carla, I absolutely agree with you about the importance of pictures in your posts and shares on social networks like FB and Pinterest. I haven’t tried asking customers to share how they like my products with pictures but that is a great idea! Most of my posts are healing foods recipes and if I didn’t do pictures I wouldn’t get the interest in the post.
    Thanks for the tips!
    Shelley Alexander recently posted..Four Week Home Workout Program

  11. Raena Lynn says:

    Hi Carla,

    Thanks for sharing 3 excellent tips for using images for compelling content. Images evoke emotion which creates great content. People love stunning and interesting images. Pinterest has proven the power of using images simply as pure content or enhancing a post. Images are also great for optimizing if the keyword is placed in the alternate text section of the image.

    I really love the idea of having images of people using a product. Of course, some products are a challenge to present, but you’ve got me thinking of some possibilities.

    Raena Lynn
    Raena Lynn recently posted..Unstoppable Life Map Explanation

  12. Hi Carla,

    I really like your part of this article explaining about showing different ways of using your product with pictures. I share tips with pictures and I find that is a very effective way to get people attention and to share content.

    Thanks very much for sharing this post and tips. take care Rosemary
    Rosemary O’Shaughnessy recently posted..Are Your Facebook Business Pages Easy to Find Online…??? Thoughts About A Local Hairdresser and Homebase Irelands Facebook Pages.

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