May
30

How to Improve Your Content Marketing

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How to know if Your Content Marketing is Ineffective

Your content marketing takes too much time…

It’s not producing the results you want…

Is it time to give up?

As someone who relies on content marketing for our business I know from experience how powerful it can be.

But…content marketing is also hard and it takes a well-thought-out strategy and a focus on performance measurement and continuous improvement to make it successful.

Did you know that more than 50 percent of B2B marketers are unclear on what content marketing effectiveness looks like? No wonder so many companies fail at it!

Read more: How to know if Your Content Marketing is Ineffective via Razor Social

26 Writing Exercises That’ll Give Your Content More Punch and Power

Wouldn’t you love to smash your content out of the ring every time?

To always land that knockout blow, just like your blogging idols?

Imagine having the same audience of cheering fans, clamoring to read your next post (or to buy your next book).

Yep. That’s the dream, alright.

But let’s face reality. When you sit down to write new content, it never quite measures up to the greats. (How do they make it look so easy?)

You’d love to write like the heavyweight blogging champions you admire, but right now you feel more like the puny guy at the punching bag. You may as well grab another soda and flop in front of the TV.

But don’t throw in the towel just yet.

You may not write like those blogging champions now, but that doesn’t mean you never will. If you exercise your writing muscles, you too can become one of the greats.

Read more: 26 Writing Exercises That’ll Give Your Content More Punch and Power via Smart Blogger

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One of the best ways to build an effective content strategy is by basing your main effort around a major research piece or project, then extrapolating that initial process into a broad range of separate post and update types to maximize reach.

As highlighted in BuzzSumo’s most recent study, “original research consistently brings visitors to websites and compels them to share on social networks”. But if you’re going to invest the time and effort into conducting original research, you need to also ensure you’re getting the most bang for your buck.

That’s where this new infographic from Newscred comes in. Here, the Newscred team have outlined the various ways in which you can use that initial effort to break things down into an array of smaller offerings to boost your potential audience.

There are some great tips in here to get you thinking.

Check out: How to Create Big Rock Content for Content Marketing [Infographic] via Social Media Today

 

 

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