How to Turn LinkedIn Into a Lead Generation MachineBy
One of the most important parts of LinkedIn is your profile. That’s what you use to connect with people in your network, and your profile is how you get found on LinkedIn because it contains information about your skills and experience.
In addition, your LinkedIn profile can increase your visibility online and help you build a professional brand that showcases your background to prospective employers. Here are tips on how to make your LinkedIn profile stand out from the crowd.
Read more: How to Make a Better LinkedIn Profile via The Balance Careers
A 2017 study by International Data Corporation showed that 75% of B2B purchasers use social media at some point in their buying process. And, nearly 64% of firms that have formal employee advocacy programs credit that advocacy with attracting new business.
Attracting B2B buyers with social selling on LinkedIn can be a highly effective addition to your sales and marketing strategy, as twice as many B2B buyers use LinkedIn to research purchasing decisions than any other social network.
In fact, 80% of all B2B leads generated by social media come from LinkedIn.
But not everyone sees these kinds of results for reasons such as not having the right mindset or processes to generate new business from LinkedIn effectively.
To attract today’s buyer, it requires a shift in the sales dialogue from “What can I sell you?” to “How can I help you?”
Read more: Follow This Method for More Leads and Clients on LinkedIn via Ian Anderson Gray
Want an efficient way to find qualified leads on LinkedIn?
Have you heard of LinkedIn lead gen form ads?
In this article, you’ll learn how to set up a LinkedIn ad campaign that collects downloadable leads.
Read more: How to Use LinkedIn Lead Gen Form Ads via Social Media Examiner