Maximizing Facebook Marketing

We often think of marketing in two separate categories – offline and online, with little, if any contact between the two.

We certainly don’t think of Facebook chatbots, a human-like automatic response on Facebook and other social media sites and websites, as having any link to offline marketing.

But as the infographic Facebook Chatbots and Offline Marketing show, there is a connection and a strong one at that.

Read more: How do Facebook Chatbots Link with Offline Marketing? via Social Media Hat

With over 2 billion active users daily and an average use time of 35 minutes per user, it’s a top spot for B2C and B2B advertising. There’s never been a better time to be familiar with Facebook Ad targeting.

Facebook has hundreds of targeting and ad demographic options. To get the most out of your advertising dollars, you’ll need to zero-in on your audience.

In this article, we’ll explore how to get the most out of that money spent on mastering Facebook Ad targeting and zeroing-in on your target.

Read more: How to Master Facebook Ad Targeting & Zero-In on Your Audience via Sprout Social

This is a big one – Facebook is rolling out a bunch of updates for business Pages in order to make it easier for local businesses in particular to maximize their exposure on the platform, and to utilize customer word of mouth more effectively.

First off, Facebook’s adding Recommendations to Pages, which will enable users to post a written review of your business, and can include text, photos and a new option – related business tags.

Read more: Facebook Announces New Update for Pages, Adding Recommendation Tools and Connection Options via Social Media Today