Jun
09

Startling Benefits of Facebook Page Quality Content Curation

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Content is the currency of social media and the entire web. It’s one of the major reasons people go to the web; to look things up!  Quality content curation can be a lifesaver when you do not have a ton of your own content.

Content curation is the little-known shortcut that lets you catch up and maybe even pass your competition. You can also position yourself as an expert.

So what exactly is content curation?  The process of gathering articles, blog posts, research, information, etc relevant to a particular topic or area of interest.

Easy To Do

Owl Pointing to content creation is easyFind content you believe would be of value to your readers and share it.  Most websites today make it very easy to share their content, it can be as easy as clicking a share button on their website. The challenging piece here is you have to know your subject well in order to weed out the fluff.  If you are knowledgeable in keyword research it can be even easier as you would know the specific phrases and subjects to search.

Once you find these great posts, articles, stories, etc add your thoughts, insight, this is where your value comes into play. This is the secret sauce, where you can make a difference because to your audience your opinion counts. When you add an article to Facebook it can be as simple as asking a question.  EXAMPLE: I recently added an SEO post, I identified one task I wish I had implemented when I first started and one task I was not doing but because it was such a good idea I was going to implement immediately.

Content Curation Engages Your Audience

Using many sources computer, pencil to engage audience

Everyone who comes to any of your online content, be it a blog or any social media profile may not ready to buy from you immediately.  It is in our best interest as business owners to nurture relationships.  This means we have to provide valuable content that keeps them coming back again and again.  I don’t know about you but creating my own content takes time and I have other tasks that prevent me from writing a post every day.

This is one of the main reasons I love content curation is that I can provide information I know my audience is interested in, can use and implement in their business.

Be sure to curate content from a variety of different sources, introduce new sources of information.  If you only share from 3 or 4 sources every week your audience will likely lose interest.  Quality content curation allows you to be that trusted source, by doing the “legwork” for your audience.

Quality Content Curation Establishes Authority

Your email list becomes more powerful when your connections know you provide valuable content.   The ability to give the content away on a continuous basis is key.

When you discover the little known or up and coming experts in your niche, share their insights and perspectives you are providing your audience with a broad panorama of what is available.

You wade through the quagmire of rehashed content to find powerful tidbits to bring back to your followers. Filter out the noise and link to valuable content your audience can use instead of rewriting the same old tired information.  When you curate content with integrity and honesty – you become that trustworthy resource.

Saves Time

Hand inserting clock into piggy bankLike everything else in life when we learn how to do something new it initially takes more time. Quality content curation is the same.  You will definitely save time for your audience right from the start.  They will not have to plow through everything as you have already done it for them.  As you are learning and setting up your “trusted sources” you want to make sure that you save them in a safe place.

It’s frustrating when you know you discovered this great blog that had great content and now you can’t find it.  Initially, I just kept a list in a Word doc.  Then I upgraded to a special bookmark folder.  Both of these methods worked well for a while but they didn’t save me a lot of time.  If you decide quality content curation is for you, you may want to invest in a content curation program, there are tons out there, personally, I use Kudani.

Identify Valuable Resources

This can be the most interesting part for you!  Here is where you will definitely “wade through the quagmire” because that is what it will take to find abstractly woman using binoculars to find resourcesrelevant content.  When you post/share the “same old – same old” on a consistent basis you will become stale to your audience.  As you read blog posts in your niche be sure to click on the links embedded in the posts on a regular basis just to see where they take you.  In my experience, this is one of the great methods to find the abstractly relevant content.

EXAMPLE: During the research for another blog post I discovered a list of the up and coming social media experts.  From that list I took a look at a number of them, starting at the bottom and only names I didn’t recognize.  The links to the experts were for their Twitter feeds, I scrolled through a number of feeds. It was awesome to be going down the rabbit hole with purpose. 🙂  As a result, I discovered a new blog with content that is definitely worth sharing.  Why Inconsistent Messaging Is Undermining Customer Experience

The other method I use to find the abstractly relevant is all of the sources I check to create each and every one of my blog posts.  I keep a list of everything I looked at and read. When required I can then go back and review when I need something that is relevant to that specific topic.  All of this valuable information is saved in a folder called “Blog Post Outlines”.

Content curation can be easily implemented check out my previous blog post Content Curation Made Easy, Look Like The Expert

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