Social Media Monitoring Tools for Marketers

Social media monitoring has come a long way in the past 10 years. From free social media monitoring tools to full social search platforms that permit Boolean searches, track back months (or even years) and integrate social analytics and social CRM features, monitoring has boomed into a multi-billion dollar industry.

The most sophisticated platforms offer a full suite of monitoring features with integrated influencer analysis, sentiment grading and multiple on-going searches, enabling brands to monitor their products, competitors and industry keywords 24/7.

The likes of Sysomos and Brandwatch offer comprehensive solutions, but are priced accordingly and charge additional fees based on users, searches or data volume. While they may be worthwhile for larger organisations, what should you use if you’re just getting started? What free social media monitoring tools are available on the market?

Here are 10 of the best free social media monitoring tools available…

Read more: 10 of the best free social media monitoring tools via Our Social Times

Looking for reliable tools to monitor your brand on social media? Wonder which social media monitoring tools are best suited to specific tasks?

In this article, you’ll discover three social listening tools designed to help you capitalize on influencer marketing, online mentions, and lead generation.

Read more: 3 Social Media Monitoring Tools for Marketers via Social Media Examiner

The key to making the most of social media is listening to what your audience has to say about you, your competitors, and the market in general. Once you have the data you can undertake analysis, and finally, reach social business intelligence; using all these insights to know your customers better and improve your marketing strategy.

If you are a social media rookie, this list of the top free social media monitoring tools might come in handy. When looking for a tool, it’s a good idea to try a couple of them and choose the one that suits your needs best.

However, bear in mind that these tools are not an alternative to Enterprise-level tools, such as Brandwatch, which brought social media monitoring to a new level, offering a much higher variety of services, functionality, and in-depth analysis. It all depends on your needs.

Read more: Top 15 Free Social Media Monitoring Tools via Brand Watch