Strategies and Tips for Better Online Engagement


There are a variety of different ways to collect customer feedback, and surveys are usually the first method that comes to mind.

But that’s not the only way to figure out what your customers are saying about your product — in fact, you could be missing out on valuable customer feedback coming in through a different channel: social media.

Social media is a meaningful channel through which to collect valuable customer feedback. With billions of people around the world already engaged in these social media communities, you should create profiles and provide customer support from your brand for those valuable customers who want an easier, faster way to get in touch with you than by hopping on a phone call.

What’s more, it’s important to know what customers are saying about your brand on social media — because when millions of potential new customers can see tweets and Facebook posts blasting you for a bad phone call or a cumbersome subscription cancellation policy, word can spread fast — and not in a good way.

So keep reading below to learn about the many ways you can use social media customer feedback to improve customer service and provide valuable insight to your entire organization — and learn more about our new multi-channel Conversations tool that connects your social media accounts into an all-in-one shared inbox.

Read more: 7 Ways to Use Social Media Customer Feedback via Hubspot




Are you using Facebook Ads to grow your business? If not, you should be – Facebook has a wide range of great ad formats, targeting options, and campaign types.

Here are my top 10 favorite Facebook advertising features to consider in your marketing.

Read more: Top 10 Facebook Advertising Features You Should Be Using via Social Media Today



Ever get the sneaking suspicion that you could be squeezing more out of your email marketing strategy?

You’re not alone.

Look: we love social media around here, but there’s no denying the sheer power of email. Arguably the last remaining relic of old-school Internet marketing, email has been the go-to solution for brands looking to capture leads, build their lists and monetize subscribers for decades.

And email marketing isn’t losing any steam, either.

According to a recent eMarketer report, email marketing boasts a median ROI of 122%, which is actually four times higher than the likes of social media or paid search.

Although modern brands are indeed laser-focused on turning their social followers into customers, there’s certainly a financial incentive to stick with email.

That said, email marketers shouldn’t ignore the best practices of social media when it comes to their marketing messages.

In fact, the average email marketing strategy could be fine-tuned into something truly special by including one not-so-secret ingredient.

Read more: How to Improve Your Email Marketing Strategy With User-Generated Content via Top Dog Social Media




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