The Most Important Lesson Learned at Content Marketing WorldBy
The Most Important Lesson Learned at Content Marketing World
Let’s face it. There’s no shortage of content to consume these days. Content for content’s sake has become a bit of a problem for some brands as their content marketing efforts and teams have grown and matured.
But consumers, customers, and prospects don’t necessarily need more content. They need content that is meaningful, actionable, fun, amazing … anything but excessive and mediocre.
People don’t necessarily need more #content. They need content that is amazing, says @editorstahl. #CMWorldClick To Tweet
CMWorld keynoter Henry Rollins talks a lot about the responsibility of content producers to be authentic and the need for “an element of moral goodness.”
One of the most exciting aspects of the world of digital marketing is how it levels the playing field for smaller businesses and solopreneurs. These are entities who are offering fantastic products and services which will be of huge benefit, but who may be short on the resources and budget required to market them.
Gone are the days when a multimillion-dollar marketing budget is necessary to get ahead of your competitors. Digital marketing offers a high ROI whether you’re actually investing cash or you’re bootstrapping and investing your time.
As well as offering great returns for small budgets, there are numerous marketing tools out there that can take some of the workload off of your shoulders. These tools are especially valuable for small businesses that don’t have the resources to dedicate a team to in-house marketing, or the budget to outsource the work to a marketing agency.
These tools can help you to get the biggest bang for your buck and ensure your precious time is invested wisely. By automating repetitive tasks, collecting data for you to analyze and optimize your campaigns, and helping you to organize and plan your marketing activities, they’ll soon prove invaluable to your business success.
Event planning is hard work, but that doesn’t mean you can kick back and relax once you’ve booked your venue and organized your guest speakers. Unless you’re planning a unique event in a very popular industry, your event is not going to market itself. You need a great event marketing plan to get the word out, build buzz, and get people excited about attending.
It can be overwhelming even choosing where to start when it comes to event marketing. This is especially true if you’re running your first event and you have no idea of how popular it’s likely to be.
Just as with any kind of marketing, the key is to have a methodical and considered marketing plan. When you have a good plan in place, there’s no question about what marketing activities you should be doing on what day – you simply follow the plan.
- Careful planning, well in advance, is essential for event marketing success.
- Tailor your approach and the marketing channels you choose to your target audience. Remember this might not be the same audience as for your general business.
- Don’t forget to set goals and measure the success of your campaigns so you can improve your event marketing plan next time.