How To Use Facebook as Your Business PageBy
How to use Facebook business page is a question I am often asked. When first starting out the idea of building a website, even just a small one can send ya right into a tail spin! Facebook definitely offers an easier solution.
However many business owners today are somewhat torn when it comes to choosing the ideal online business strategies and the appropriate resources for promoting their businesses. Plus it’s a ton of work to get your brand image out in front of targeted audiences. Facebook certainly affords people options to enhance brand image. Plus the best part is it is so easy to engage in conversations and interactions with your ideal customer/client. Using Facebook as your business page has an array of benefits and advantages.
With a Facebook Business Page, you, the business owner, get access to a wide range of enhanced features that are not available to those people who elect to use Facebook Groups or your personal profile. These enhanced features provide much needed tools and strategies for the creation, development, and visibility of your online business presence.
Important Facebook Page Features
• Ability to Promote – with Facebook business page you are able to promote all your informative content to a wide audience by way of your promoted posts and advertising. If your primary goal is to attract new members and customers, and to promote your products, services, and offers in a shorter span of time then using a Facebook Page is the perfect fit for you. It is so easy to get scared and just not make the offers however with all the different options Facebook has you can almost “set and forget”.
• Use of Facebook Insights/Analytics – this remarkable program is included free with your Facebook Page and is a very powerful tool. It provides you with information that is critical to your business presence. Such information as who your ‘likers’ are, where they are located, what their age and gender is. This tool will also keep you apprised of when your users/likers are online and will also inform you as to which of your Posts are more effective and productive. When I first started on Facebook I was so stuck on “what do I post?” I paid no attention to the numbers. As I became more aware I realized that specific types of post, that I was going to a lot of work to create, were actually a waste of time. People were not engaging with them at all! That was the point when I really started looking at the numbers myself.
• News Feeds – From your own Facebook Business page in Admin mode, you will be able to like another Page. In addition, you are able to add that Page’s content into your own Page. The function I really like is to be able to comment as your business page on great posts created by others. News Feed is beneficial since it allows you to gather information and content from partners or other businesses that are affiliated with yours. This allows you to stay in touch with other comparable businesses and provide additional informative content to your Page likers.
It is obvious that having your own Facebook page for business is an important component of your online business. It will definitely provide you with valuable tools and resources you can use on a daily basis. These tools enable you to reach your targeted audiences with your creative and informative content. It is important to the overall presence of your business and to developing and growing your business over time. For many online businesses, a Facebook Page has served to be a true foundation for their brand image and their overall company presence.
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