9 Tips to Master Engagement on Social Media – This One’s CriticalBy Carla McNeil
9 Tips to Master Engagement on Social Media – This One’s Critical to your success.
Facebook recently issued a new release on this very topic and I created a blog post outlining the changes. Check it out HERE
To assist you to become more engaged with your audience I have 10 tips for you;
Entertain – The majority of people do not go onto any of their social media profiles to buy something, especially Facebook. They are looking to escape, find out what their friends and family are up to and maybe even peek in on others. It’s fairly easy to entertain, find interesting stories and news that is happening in your niche; it could be gossip, world events, local events, funny stories to name a few. You will know what works best for your potential customers and clients.
Inform – Let people know what’s going on, become known as a great source of information for your niche. You can curate what other experts in your area are posting and blogging.
Educate – This post you are reading now is a form of education, letting you know the different ways you can master engagement. One of the quickest ways I have found is to answer questions others have asked you about your business. You can write short little snippets that would be great on Twitter all the way to lengthy blog posts you can share. Don’t be afraid to give away your best information, it let’s people you know you are an expert.
Photos – Facebook and Pinterest love photos! Take your own where possible. If you hold events be sure to have someone take lots of pictures, allowing people to tag themselves in pictures is an excellent way to spread the news across social media about your events. There are a number of sites where you can get royalty free pictures. You can also purchase pictures for only one dollar at The Dollar Photo Club.
Contests – There are a great way to build your list! There are many ways you can run a contest some are free, others use expensive platforms to track and automate everything. A contest can be as simple as posting on a social platform and asking people to share, like, comment, re-tweet, etc. When you contest is over you can randomly pick from those who have taken action. My favourite robust program to help you automate large contest is Contest Domination, however you don’t need a large robust software to start. Start simple and easy, as you numbers grow you can move up to robust software. 🙂
Question or Quiz – Phrase your question so that it requires a fairly short answer. People look for things they can do in a hurry, answer with one word, no thinking required. Here is an example of one that has done well on the Butterfly Networking Facebook Page. Search through Facebook there are TONS of examples of these, probably a few in your own newsfeed.
Quotes – Whether you post quotes on any of your social media feeds or insert them into your blog posts, people engage with them on a very regular basis. People resonate with quotes, they are a quick and easy way to engage people. If you want to take your quotes up a notch check out the app called WORDSWAG, “it’s like a graphic designer in your pocket”.
Post Consistently – The best way to let your potential customers/clients know you are reliable is to post consistently. Figure out how much you can do, set up a schedule and stick to it.
Be timely – use Facebook insights to track when people are interacting with your content. The back office on Facebook will provide you with a wealth of information like gender, geography, time, age, etc., get in there and take a peek.
This week I am happy to say my interview on the How To Earn, Keep & Grow Your Money To Create Financial Freedom Event went really well! Elena did a great job of keeping me on track, I know I can get very enthausitic when talking about social media, especially Facebook. Check out my interview, and the interviews of all the other awesome speakers. ==> http://clickherenow.co/mmfeearnkeepgrow