Do You Advertise on Facebook? An Update on Facebook Ads
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Do you advertise on Faceboook? Your specific audience is there, it is simply finding the right strategy to attract them!
On June 6th Facebook announced changes to the their ad products.
They plan on streamlining and reducing the duplication. These changes will be phased in over the next 6 months in Facebook.
My personal favorite is;
It also means removing the online Offer product because marketers have found that using a Page post link ad is a more effective way to drive people to deals on their websites. We’re going to start making these changes in July.
My personal experience is the “Offer” button has not converted well. People are on Facebook to have fun, connect with friends and maybe play a game or two. When you put the opportunity to buy something they just haven’t been interested. The “Download” and “Learn More” buttons have been much more effective for me.
Here’s a look at what’s changing:
If you would like to read the full news bulliten from Facebook; click the link below
http://newsroom.fb.com/news/2013/06/an-update-on-facebook-ads/
