May

What’s Your Niche? Betsi Bixby Success Story

Many times over the years I have spoken about the importance of selecting a specific and targeted niche for your business. It not only helps you with your marketing but it also gives you a real edge over your competition.

When you initially build your business without understanding your niche not only will you work harder, but it will take longer. I know because I didn’t start right. Please, Please, Please learn from my mistake!

Here are 5 benefits I missed out on in the beginning because I didn’t know how to develop my niche;

Build Your Expertise – You have a choice, and for many people this is a really tough choice. Many of us start out with the mindset that everyone needs our product and or service, in many cases this could be very true. However if you wish to be found online it is important that you build your expertise in a very logical way. Not only do you need to satisfy your potential customers and clients but you also need to satisfy the search engines. The bonus; when you satisfy the search engines in a very targeted way they will reward you by displaying your information to your specific audience.

Build Your Expertise the Easy Way – Once you decide on your specific niche and decide who your ideal client is you can begin your keyword research. Develop blog posts, web pages, articles, and social media posts based on the keywords you uncover in your research. Keep the list of keywords within easy reach and refer to it often. To begin the list of keywords is most effective if it contains 50+ keywords. As you write your content be sure to target one or two keywords from your list in each piece. When you use this keyword list you will easily be able to develop content, you won’t have to constantly be thinking, “What do I write next?”

Search engines love Keywords – When you focus on the keywords specific to your niche it is easily deciphered by the search engines. Your website is talking about the same thing consistently. When the search engines understand what your site is about they will deliver it more often in the search results. If you are in a very competitive niche be sure to start with some long tailed keywords, it will make it easier to rank your website and social profiles.

Easier to Make Money – When the search engines deliver traffic to your website based on keywords the chances are the person arriving at your website is specifically looking for what you have to offer. When you have a great offer you will have more people purchase your product or service, sign up for your free webinar, take advantage of your free gift in exchange for their name and email address. Once they have put their hand up you know on some level they are interested. The more interested people you have on your list the more money you will make.

My master mind partner Betsy Bixby has done this very thing!! Betsi and I met four years ago in a mastermind called Marketing Automation Group, a great mastermind. Her company, Meridian, is a great example! The petroleum industry is huge and she has selected her specific niche of who she serves extremely well. Not only has she selected a powerful niche, she has drilled right down to her specific audience. Check out this event she has scheduled and I’m sure you’ll agree.