We all know that customers are by far the most important element to any business. Without the existence of customers indeed there would be no business at all. For this very reason, it is critical for every business owner to create, develop, and implement constructive ways of engaging their online customers. Without the ability to engage your customers, running a business is near to impossible. Engaging with your customers affords you the opportunity to learn about concerns customers may have, which can then result in your providing better service or products to your customers.

How true it is that the more customers you have, the more successful your business is and what better way to satisfy your customers than through consistent interaction with them. It only makes sense that the happier your customers are, the more they are apt to share your company and products or services with their friends and family. There are surely a number of creative ways of attracting and keeping the attention of your customers, many of which can be implemented without any real cost.

1. One of the most sure fire resources for reaching out to customers, both old and new, is via social media platforms. One of the best forms of social media marketing is that of running contests or giveaways. Contests and giveaways are recognized as highly effective and engaging means of online marketing with very high success ratios. Whenever you offer a customer a prize of any type for simply interacting with your company on any of the social media platforms surely they become excited and anxious to participate in anticipation of receiving something for nothing. When customers get excited the tendency is to share that excitement with others, and before you know it you have an array of new customers that are visiting your site and your giveaway thereby exposing your company, products and services to all.

Hosting a contest or giveaway is all about the customer and getting your brand in front of your customers and their followers and social groups as well. Those who elect to participate in your giveaway automatically help increase your visibility and credibility since they act as “personal advertisers” for your company. Hosting a giveaway can only be beneficial to your brand and truly has no real downsides to it.

2. Another innovative means of reeling in new customers and getting existing customers to interact with you is through the simple act of posting intriguing questions on your social media platforms in your effort to engage in communications with customers. By posing thoughtful and interesting questions that are suited to your target audience, you are sure to get your audience talking with you as well as with other consumers. Questions that are relevant to other business owners are sure to create involvement on various levels and definitely create a sense of awareness to your company and brand.

 

3. Furthermore, the simple use of creative and remarkably attractive images can certainly engage your customers and keep them interested. Photos and images most assuredly draw the attention of and completely grab the attention of people quickly. There is much truth to the saying “a picture speaks a thousand words” and such is the case with social media marketing as well. Using specialized images that people will be quick to share with others whether they are in the market for your product or service or not, is key to a successful marketing strategy that will definitely grow your company and increase your brand’s overall recognition across the board. Images are beneficial to getting a name and logo out there, which can ultimately be beneficial to increasing your customer base and in the long term increasing your revenues.

4. Regardless of what marketing strategy you elect to use for engaging with customers it is incredibly important that you take advantage of each platform out there and the audiences they attract. Knowing your audience is essential to a successful and effective marketing plan. If you are looking to target women with your communications then indeed a message on Pinterest will serve your business best. Likewise, if you are looking to target the professional audience then indeed LinkedIn should be your platform of choice. Whatever your promotional gimmick may be it is critical to know your audiences and your platforms in order to utilize your marketing to the fullest potential.

5. A final innovative technique for engaging your customers is the delightful concept of piggyback marketing or partnering up with other companies in your combined efforts of reaching out to existing customers and generating new customers by way of special promotions. Partnering up with another company in the community can be incredibly beneficial to both companies involved and indeed beneficial to the community as a whole. Offering products to customers who reach out to your partner company (whatever it may be) helps to generate new business and certainly gets your brand and that of your partner company in front of target audiences every time. Adding a touch of fun to your promo and making it entertaining to those who participate is always a stimulating way of engaging your audience.

Let’s face it. A business is nothing without customers, and unless we can make for happy customers the odds of a successful business are slim to none. Offering promos, running contests and giveaways, and providing customers, old and new, with the means of interacting and communicating with business owners all make for a perfect formula for engaging customers, and ultimately increasing your brand recognition and your overall sales and revenues.

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