7 Strategies to Make More Money With Your Facebook Page Cover Graphic

The cover photo on your Facebook Page will help you build your brand, reputation and good will. An effective company name is a good place to start as it helps people remember you. Memorability can come from using an unusual color combination, behavior that is different from the norm, even a style or color of clothing.

Once you have your brand figured out, for now, you can use it very effectively in your Facebook Cover Graphic. I say “for now” because it will always be changing and evolving as your business grows and develops.

Here are 7 great ways to use your Facebook Cover Graphic to your benefit. I highly recommend that you change your cover often, at least once per month. When you implement this strategy you’ll be able to take advantage of all of these ways to use your Facebook Cover to make your business grow.

1. Communicate your brand – show some personality. Have fun, be serious, or a mixture of both. What every your personality is you need to reflect it in your FB cover.

2. Communicate your key message – what is it you do? This can be done in a tag line or in the pictures or graphics you include both in your cover graphic or posts.

3. Highlight a competition – increase engagement You will be surprised how many people will click on your cover graphics. You can market a competition in your cover graphic, be sure to provide the details of your competition in the description box. This will enable people to enter your contest immediately!

4. Publish a promotion – Once Facebook changed the requirement of the cover photos it has become a much better tool to increase engagement and sales. Each time you have a different promotion add a new Facebook Cover graphic to the list of “must have” items. For the duration of your promotion be sure the cover is uploaded, it has a call to action and a link taking people out to your offer.

5. Demonstrate your Unique Selling Point (USP) – What makes you better than your competitor? I have my main Facebook Cover graphic demonstrate our USP and this is the one we default back to during each of the other promotions and offers.

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6. Event Registration – Make it really easy for your fans to know what your up to, where you can be found and all of your up-coming meet-ups, trade shows etc. Be sure to include a link so that they can register too. I like to invite people to come and say Hi, or keep an eye out for me at different events. It’s a super way to let people know you are approachable.

7. Fun – change it for fun and personality watch Google, they do a great job with their logo. I have mine changed for each of the holidays, Easter, Christmas, Mother’s Day, etc. Even for my own birthday as I normally run some type of special offer just because it’s my birthday. AND you can too!!

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