3 Simple Steps Effective Content Marketing Made Easy

3 Simple Steps – Effective Content Marketing Made Easy

Every online business owner knows that effective content marketing requires more than just well-written, informative data and effective search engine optimization to increase traffic to a website. However many people make it harder than it needs to be, here are 3 simple steps effective content marketing. The key to your successful site is content marketing made easy. It is important for web developers and designers to incorporate useful and efficient elements such as content writing, SEO, and social media marketing into their marketing strategies. Each of these elements contributes to your site’s visibility, but when you add images to that list of important elements you can sit back and watch your traffic grow.

Great Content Marketing Includes Images

The first of three simple steps involves the strategic use of images that will contribute greatly to your sites visibility. When properly used they can add to and greatly enhance your site content, improve your reach through organic searches, and certainly catch both the eye and the interest of potential new customers and clients. It is important to recognize that websites that use blogs with images receive more views than those blogs that contain no images simply because the human eye is naturally drawn to images first before written content. Nowadays it is ever so easy and fast to upload pictures to a site and certainly the wide range of images and the availability of images make this necessary task a remarkably easy one absolutely a necessary one. Using product images is every bit as important to your site. Providing small, high resolution images of your products will allow visitors to your site to quickly and effectively shop and compare your products. Be sure to use relevant keywords for the image’s name and make consistent use of Alt text as well.

Content Marketing Requires Research

Your second step to effective content marketing requires you to research and discover what products, services or information your audience is looking for and what their primary needs may be. In determining your target audience needs, you increase your capability of providing content and images that are specific to their needs and ultimately contribute to increased traffic and potentially increased revenues for your company as well. Keep in mind that using existing content from other reliable sources such as news items, and commentaries and adding your own little spin to the content as to how it impacts your customers, can be an incredibly effective tool. Expanding on ideas, challenging comments and assumptions, weighing in on conversations are all tools you can use to increase traffic to your own site without having to put time into creating your own original content time and time again. Give ample time to research questions your customers are asking, the topics that are of interest to them, the subject matter of their own forums and anything else that your customers may find to be useful.

Prepare Your Content for the Search Engines

The third step to your marketing strategy is that of preparing your content for search engines. The use of informative and creative content is obviously the most important rule when preparing content for SEO. By creating amazing content that people actually  want to read, you are increasing the chances of having your content shared. In addition, linking out to authority sites from within your own blog posts will help your site to show up in Google image searches as will abundant blog comments which tells Google that your post is something that people are not only reading and interested in but are interacting on. Keep in mind that blog comments and added images keep your content looking fresh and new. So posting often to your blog keeps your content from getting stale and keeps your Google rankings up. When hunting for the images online be sure to use photos where copyright is not an issue.

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