Get Your Best Clients to Come to You

One of the obvious and most important factors that contributes to a successful business is the ability to attract clients. Though searching out clients and customers is necessary to your business, it certainly is not a favored task of many business owners at all. The simplest concept to use for attracting new customers is that of inbound marketing. This practical and highly successful technique will most assuredly help drive customers to your site and your company. Here are some important steps to follow to attract new customers and clients to your business by way of inbound marketing.

1. The creation of the perfect elevator pitch – You may ask, what is an elevator pitch? Simply put it is the compilation of words you would use in a 30-60 second span of time to introduce yourself and your business to a potential client in an elevator. Since the average customer when searching out products, services, or companies, will not typically spend more than 30-60 seconds on any one site during their search, it is ever so important to create and implement a short, catchy, attention getting introduction. This very introduction is used to grab the attention of a potential customer and make them want to learn and know more. Researching your target audience and target demographics, and spending ample time to create the perfect “unforgettable” first sentence to your company introduction is critical to your online presence, and desperately contributes to the overall success of your company.

2. Providing a consistent presence on all social media platforms – Social media platforms, as we all know, are critical to any successful marketing strategy. Keeping an online presence on all your social media platforms is an important lead generating tool you do not want to be without. Connecting all your social media platforms to your company website is not only an effective means of getting all your pertinent info out onto every platform, but also assures you that potential customers are privy to who you are and what your company is all about regardless of where they are performing their individual search.

Statistics have proven that many a new customer finds a company, product, or service on one of the many highly visible social media platforms rather than on the company website itself. People nowadays are very dependent upon their social media for obtaining information, reading informative content, and searching out businesses, products or services they are in need of and have an interest in finding. Adding your newly created elevator pitch to all your social media platforms will serve to be instrumental in drawing new clients and customers to your business. Appropriate editing of your online profile and presence is also essential to your business presence and should be consistently updated in your efforts to introduce yourself and your products to new and existing customers. Whether Twitter, Facebook, Instagram, LinkedIn, or even a personal blog, updating your profile and informative content consistently will provide internet users with all your pertinent information that can ultimately lead to a new company/client relationship.

3. Joining Professional networks – Without a doubt active memberships on professional networks can and will open the door to more customer inquiries. By participating in the professional groups offered on these networks, especially on LinkedIn, you are sure to gain new clients who are in search of specific service providers and products. An active presence on professional networks is a resourceful tool that every professional business owner should include in their overall marketing strategy.

4. Publish testimonials – There isn’t a consumer out there who does not find value in customer reviews and testimonials. It is absolutely imperative that you include testimonials and customer feedback on your website and social media platforms. This simple technique serves as a means of luring new customers in while providing them with the confidence and security they need to know that your product or service has been positively praised by other consumers. Testimonials are truly powerful tools that can increase your online presence, and definitely attract the attention and interest of potential new customers. A satisfactory rating and constructive testimonial or review goes a long way for the potential customer who is debating whether or not your product or service will meet their needs and overall expectations. Testimonials are personal guarantees from existing customers to potential new customers that a product or service is well worth your purchase, and they certainly serve as an inspiration to consumers who are in the market to buy.

Following these simple and practical, but very important and useful steps, as well as creating informative content and perhaps eye-catching marketing images, will attract customers to your website and enhance your overall online presence and company brand image as well.

Related Article:  5 Creative Ways to Engage Your Online Customers

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