Small Business Marketing Guide for 2019
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Small businesses have created 61.8% of net new jobs in the US since the early 1990s. Local business is big business. Let’s celebrate this in honor of Small Business Saturday with 3 strategies that will support independent business owners this week, and in the better future that can be attained with the right efforts.
What’s Small Business Saturday?
It’s an annual shopping event sponsored by American Express on the Saturday following Thanksgiving with the primary goal of encouraging residents to patronize local merchants. The program was launched in 2010 in response to the Great Recession. By 2017, Small Business Saturday jumped to 7,200 Neighborhood Champions (individuals and groups that organize towns for the event), with 108 million reported participating consumers spending $12 billion across the country.
Those numbers are impressive, and more than that, they hold the acorn of strategy for the spreading oak of a nation in which independently grown communities set standards of living, set policy, and set us on course for a sustainable future.
Read more: 3 Empowering Small Business Tips for Today, 2019, and a Better Future via Moz
As a budget constrained small business, marketing your products and services effectively can be a challenge. From email marketing and social media campaigns to pricing, branding, and strategy, it’s quite demanding for many small business owners to excel at marketing while also focusing on growing their business.
Two-thirds of small business owners and entrepreneurs (66%) are personally responsible for three or more areas of their business, including marketing. – U.S. Small Business Administration
An effective marketing strategy can help your business get the attention it deserves. Are you struggling to start? Here are six tips to gear up your small business marketing in 2019:
Read more: 6 Quick Small Business Marketing Tips for 2019 via Digital Doughnut
Another year is on its way out, offering entrepreneurs an opportunity to reflect on the past year, with all its peaks and valleys, and plan for the upcoming year with those lessons in mind. Of course, business operations don’t happen in a vacuum, and business trends are always changing. Whether the changes are in technology, marketing, finance or public policy, entrepreneurs need to be aware of all these external factors in addition to their internal operations.
To that end, Business News Daily compiled a list of business trends and predictions to help businesses start 2019 successfully. These 20 key ideas will likely be important focuses moving forward and should be on every small business owner’s radar.
Read more: 20 Small Business Trends and Predictions for 2019 via business News Daily
