5 Great Reasons To Connect Your Facebook Pages and Groups
ByPeople like to be able to navigate to the Facebook pages and groups they like with minimal clicks. Connecting the two (or more) is a great way to make it super easy for fans and members to move between all your Facebook properties.
Post – Like – Comment as your Facebook Page within the Facebook Group
I have seen so many people underestimate the value of interacting with people in a group as your Facebook Page rather than using your personal profile. When you comment as your page you are making it super easy for fans and members to move, with minimal clicks, between your page and group(s). At this point the only way you can post to a group as your Facebook Page is when they are linked together.
- Go to your Page.
- Click the Groups tab in the left column, if it’s visible. If it’s not visible, manage your Page’s tab and sections and then go back to your Page and click the Groups tab.
- Click Link Your Group.
- Click Link next to the group you want to link your Page to.
Fans and Members have a Specific Place to Interact and Build Relationships
With both Facebook pages and groups you want to involve your fans and members. That two way conversation is “gravy”! Not only are you providing either private or public space you are creating a safe place to discuss your topic. This will happen with you AND between group members as well.
To get this interaction started you will have to
- ask questions,
- run contests
- use competitions
- create Facebook Lives
- ask for input
- and many more
You must be there to respond, add direction and answer questions. 
No one likes to be ignored. It is one of the best ways to create a ghost town on in your Facebook Group. You don’t have to be there 24/7 but people must know that you will respond or they will just stop visiting. Scheduling posts is definitely acceptable, in fact it actually provides more time to interact and respond.
According to Social Bakers, 70% of questions that fans post on Fan Pages are ignored — and worse, 25% of global companies completely close their wall to fan posts.
Easier for Your Facebook Page Fans to Find & Join your Group
When fans become interested in you and your business they often go poking around your social media profiles. When you have everything connected you make it even easier for them to find all the good stuff you have created, posted and shared.
Super Easy to Cross Promote Between Groups
One of the quickest and easiest ways to cross promote is to add a comment to your header graphic.
You can see in this example my friend Nilofer Safdar has added the link for people to quickly and easily see where they can find the free “5 Days of Clearing Clutter Challenge”. She has this placed in another group!
Build a Funnel to Sell Your Products & Services
Not only can you insert a comment on any of your header graphics you can also promote your offers within your groups.
The free group can lead to a paid group for which you charge a nominal fee. From there you can have another group for which you charge an even greater fee. In each of the groups you can talk about your other paid groups and the benefits of joining.
With a paid Facebook group you can easily host all of your content specific to the service and/or program you provide. It’s easy to add videos, files and photos to your group. Facebook provides the built in discussion area for all of your members. The beautiful piece is you control who has access to the information. People don’t get in unless they have paid.
Keep in mind a Facebook Group cannot be used for everything but when it works it works well!
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