Archive for Uncategorized

May
11

How to Merge Facebook Accounts

Posted by: | Comments (0)

How to Merge Facebook Accounts

How to Merge Facebook Accounts

Merging Facebook accounts seems to be a convenient option for companies undergoing consolidation or acquisition. 

Unfortunately, merging accounts is not possible at the moment. However, marketers can request to merge Facebook accounts if they have an identical name or represent a similar product or service. 

Now, what if your accounts don’t fit these criteria? Sadly, it won’t be possible to actually merge your Facebook accounts, but there are some possible workarounds. 

In this article, we’ll discuss tips and tricks on how you can merge Facebook accounts, but before that, we’ll go over the benefits of this strategy.

Why Should You Merge Facebook Accounts?

Merging accounts isn’t for everyone, but there are a few cases when it could be beneficial.

Ease of Management

In the past, it may have been logical for businesses to have separate accounts, but circumstances can change. 

A corporation with multiple businesses may prefer to merge accounts for ease of management. After all, it’s more convenient to post content from one account rather than managing several. 

For marketers, handling a social media marketing calendar for two or more accounts can be a hassle. Each account likely has a distinct brand voice, content guidelines, or design. It can also be challenging to monitor social media metrics and create effective brand strategies for multiple entities. 

When faced with these circumstances, combining everything in one account could mean saving a lot of time and effort.

Improve Customer Experience

Posting content from one account could be beneficial to your engagement results. 

Your target audience simply needs to follow your main account to interact with your content. 

An alternative option is to browse multiple accounts to view content about a specific department, service, or product, which isn’t always ideal. 

If your audience wants to get in touch with your brand, they only need to message the main account. No need to browse through your different accounts to find the right people to speak to. 

Add Diversity 

Combining two or more accounts means more diversity for your content. 

Let’s say you manage a fashion website, and your sister company runs a travel website. Rather than sharing strictly fashion-related content, you can spice it up with travel content. 

As time passes, you may be able to gain followers interested in both travel and fashion. The combination could lead to improved social media engagement and a boost in your follower count. 

How to Manage Your Facebook Accounts When a Business Consolidation Occurs

A business consolidation occurs when two separate businesses combine to form one entity. 

Let’s say Marketing Agency A and Marketing Agency B were consolidated to make Marketing Agency C. 

Agency A and Marketing Agency B both have separate Facebook accounts. 

In the months to come, you’ll want to merge Facebook accounts or create a new account. This way, the new account for Marketing Agency C will combine followers, posts, and pictures from the previous accounts. 

Again, you cannot merge Facebook accounts in most cases. What are some strategies for handling this situation? Here are some tips to help you out: 

Create a Brand Migration Process

Consolidation doesn’t happen overnight, and it may take time for current followers to adjust to the transition. Before deleting your separate accounts and creating a new account, plan a brand migration process. 

Get in touch with the brand manager of the parent firm to learn more details about the consolidated brand’s future. 

Here are some questions to keep in mind:

  • How will the consolidated business communicate with customers?
  • What will be the new brand voice and aesthetic?
  • Who are your target customers?
  • How would you describe your buyer personas?

Take the answers into account when creating a social media strategy that is aligned with your new brand identity. The end goal is to build a brand voice and aesthetic that resonates with both audiences from your previous accounts. 

Build a Transition Timeline

When you’re creating a new brand identity and account, you must give customers the time to ease into the transition.

Here’s how this might look:

  • Month 1: Launch a social media marketing campaign announcing the consolidation and your new account. Cross-post some content from the new account to the old accounts to encourage customers to follow your new account. 
  • Month 2: Cross-post more often and adopt a brand voice and aesthetic mimicking the consolidated firm’s new brand identity. 
  • Month 3: Before abandoning your social media account, create a final post in your old accounts that includes a link to your new consolidated account. This way, customers who check out your old brand account in the upcoming months know where to find you.

Of course, the key to success is launching social media marketing campaigns to boost awareness of the consolidation. You can also encourage your current followers to stick around in your new consolidated account so they can receive relevant updates.

Merge Brand Identity

Each business has a distinct identity and target audience. The key to a successful consolidation is to understand the characteristics of the two separate companies and how to merge them post-consolidation. 

For example, let’s say Business A is a travel website, and Business B is a fashion brand. Business A’s tone is fun and whimsical, while Business B is fashion-savvy and feminine. Instead of choosing one brand identity over the other, you could consider adopting key characteristics in your brand voice and content post-consolidation. 

Next, think about when a specific target audience or buyer persona is more active. 

Maybe you find fashion-savvy audiences are more likely to interact with your content on weekday nights, so then you post content from Business B at this time. In contrast, travel-focused content may be more appropriate during weekday afternoons or weekends. 

During the initial stages of the brand transition, keep accounts updated, link to each other’s accounts often, and link to the new company. Share the same posts so people know the brands are now associated. 

In the beginning, the brand identity might not be perfect, so make sure you modify your strategy until you find what works best. Eventually, your audience will get used to your new brand identity, and you can successfully merge Facebook accounts.

How to Manage Your Facebook Accounts When a Business Acquisition Occurs

A business acquisition happens when one company acquires the shares to own another company. In this case, the acquired company no longer exists. 

How do you merge Facebook accounts if one company technically does not exist? Consider the following tips:

Decide the Next Steps

Assess the number of followers in the Facebook account of the acquired company. If the acquired company has a low number of followers and your leads or buyer personas overlap, then simply encourage current followers from the acquired company to follow your new account. 

When the acquired company has a valuable amount of followers, you must build a migration plan to absorb them into the parent Facebook account. Share posts from your main Facebook account to the acquired company’s social media account. 

In time, loyal brand advocates will end up following the main account so you can shut down the Facebook account of the acquired company. 

Create Relevant Content 

Consider the characteristics of the followers of the acquired company and include them in your buyer persona. 

Rather than sharing all content from the parent company on the get-go, think about the content that appeals to the acquired company’s target audience. Use blog posts or graphics that appeal to the target audience of the acquired company’s social accounts. 

Of course, you don’t have to overhaul your entire content strategy to appeal to this new customer base. Create content that appeals to this audience occasionally so they’ll be encouraged to stay and check out what the parent company offers. 

How to Manage Your Facebook Accounts When You Change Your Business Name

Changing your Facebook business name is a fairly simple process. According to Facebook, you can simply make the changes in the Business Manager. 

Here’s how it’s done:

  1. Visit Business Settings.
  2. Select Business Info and choose Edit. 
  3. Replace the current business name with your desired business name. 
  4. Click Save.

While these steps are very straightforward, building awareness for your new business name takes time. 

If not done well, engagement may drop because current followers won’t be able to find your business. Moreover, social media engines won’t be able to index your new URL in an instant, and it could take weeks or months to get your old traffic back. 

To avoid these disadvantages, here are some tips you need to know:

Inform Followers About the Name Change 

The obvious step is to inform followers about the name change.

Before you take the leap, include the new business name in your promotional materials, such as emails or blog posts. This way, you can boost awareness for the upcoming change.

Include the Old Name 

You don’t have to ditch the old business name immediately. 

Instead of choosing between the old and the new, your new name could still include your old business name. A good tip is to follow this format, “New Business Name (formerly Old Business Name).” 

Freshworks Customer Relationship Management (CRM) company changed its Business Name from “Freshsales” to “Freshworks CRM.” So they don’t lose out on the SERPs, their website is listed as “Freshworks CRM (Formerly Freshsales).” 

merge Facebook accounts - freshworks example

With this strategy, customers familiar with your old business name will still be able to find your page on Facebook and remain aware of your rebranding. 

How to Manage Facebook Accounts if Your Business Has Multiple Accounts for Different Departments

Sometimes businesses have multiple accounts to accommodate specific purposes of different departments. 

For instance, take Airbnb, which has two separate Twitter accounts: @Airbnb and @AirbnbHelp. 

The general Airbnb account is used for marketing purposes, while their Help account is primarily used by their support team for customer complaints. 

merge Facebook accounts - airbnb example

A business could also have region-specific Facebook accounts.

For example, McDonald’s Facebook posts may differ based on your country or region. You can find this by navigating to the “Switch Region” option. 

merge Facebook accounts - mcdonald's example

Here, you can choose whether to view McDonald’s local posts from the US or opt for posts from a specific location or country. 

mcdonald's country merge Facebook accounts

How to manage multiple Facebook accounts across different departments or regions? Here are some tips to know:

Implement Brand Guidelines 

The account may differ, but the main brand is still the same. To ensure every department is on the same page, implement brand guidelines that include the tone, feeling, and aesthetic to guarantee the customer experience remains consistent. 

Follow Communication Guidelines

Whether the Facebook page is for your marketing, sales, or support team, your communication strategy should remain the same. Employees managing the accounts, regardless of their department, should follow the brand’s preferred tone of voice or language when responding to messages or comments. 

Monitor Different Accounts

In this day and age, a social media misstep could cause you to lose out on potential customers. 

To guarantee a premium customer experience, marketing teams should monitor accounts of various departments, too. 

Have a primary team or person monitor all social media accounts. When various departments make their social media calendars or strategies, the changes must require approval from the main social media team. 

An alternative option is to invite a representative from the different departments’ social media teams in the monthly marketing plan meeting. This ensures everyone in the company is on the same page. 

Conclusion

How do you merge Facebook accounts? While it’s not possible in most cases, there are workarounds you can use.

Companies undergoing consolidation and acquisition are advised to create a migration plan and transition timeline to ensure existing followers remain with the business. Meanwhile, those with different accounts across various departments should ensure consistency by sticking to the brand’s guidelines. 

There are various reasons you may feel the need to merge Facebook accounts, but the key to success is to remember your brand identity and buyer persona. Always remember to create relevant content and strategies that cater to your audience. 

via How to Merge Facebook Accounts

 

Categories : Uncategorized
Comments (0)

3 Ways SEO User Intent Can Drive Higher Lead Quality

Driving organic traffic to your site but not seeing enough conversions? Then your content might not be meeting the users’ needs.

To drive conversions, you need to know what your leads are searching for and deliver engaging content that resonates.

On April 14, I moderated a Search Engine Journal webinar presented by Anna Niles Charity, Senior Product Marketing Manager at CallRail, and Lance Bachmann, Founder and CEO of 1SEO.

They shared how to leverage user intent to drive more qualified, high-converting leads.

Here’s a recap of their presentation.

3 Ways SEO User Intent Can Drive Higher Lead Quality

Effective and engaging content addresses a searcher’s intent – but some businesses miss the mark in this area.

User intent is the main goal a user has when typing a query into a search engine.

For example, your AC cuts out in the middle of the summer, you search [24/7 HVAC repair] while your partner searches [AC repair near me].

While the keywords used for the queries differ, they have the same intent, or end goal, which is to have an HVAC unit repaired.

There are four common types of user intent, namely:

  • Informational.
  • Commercial.
  • Navigational.
  • Transactional.

But why does user intent matter?

Simply put: meeting a customer’s user (search) intent is Google’s #1 goal.

The results that Google returns for a particular search query mirrors the intent for that given keyword.

User intent needs is a crucial part of a successful SEO and content strategy.

Here are ways businesses can leverage user intent to inform their marketing.

1. Improve Customer Experience

It’s great to rank for a query, but if users click on your content from the search results and fail to find the answers to their questions immediately, then there’s a high chance they’ll bounce from the page.

This translates to a lost opportunity to convert that visitor into a lead or a customer.

If Google sees that more users are leaving the page than staying to read and engage with your content, you might even see your rankings begin to drop.

This is what happened with a client of Bachmann and his team – a dental office that provides full-service and urgent care.

To address this issue, they decided to cut through the fluff in their website content and get to the most important answers.

They geared the messaging and content to answer questions and provide the next steps for a specific type of user – people in need of emergency dental care.

The adjustments led to great rankings, including the #1 position for “emergency dentist in Philadelphia.”

Not only did they find success in the SERPs, but it also brought them a consistent stream of highly qualified leads.

2. Leverage Data to Make Informed, Data-Driven Content Updates

Generating new content isn’t the only way to meet users’ needs.

If you have a lot of content on your website that’s already gaining traction, being indexed by search engines, and ranking in the top 30-50 positions, it might be best to expand your content and make them better.

A variety of data sources can help you uncover insights on user intent and make informed decisions when it comes to your content – Google Search Console (GSC) is one of them.

Using GSC is a great way to:

  • Uncover what queries your site (or a particular page you want to rank) are getting impressions and clicks for.
  • Decide if your page actually does a good job of answering those user’s needs.

Segmenting your Google Search Console data to be question-focused will help you see what questions your users are searching that may be tied to your industry.

If you want to better rank in the future, you should aim to provide a clear, concise answer to those questions.

Looking at Google Analytics can also tell you a lot about whether your page is meeting people’s intent.

Does your page have a low time on page and high bounce rate?

This is another area you should investigate.

You may be ranking for something but when users get to your page they leave immediately because they are not getting what they thought your content has.

This is a big indicator that you need to make updates on your content.

Bachmann and his team encounter this issue often with several of their clients.

One client in the gambling niche saw the huge shift to mobile and online gambling as an opportunity to educate users who were trying to justify online gambling due to it seeming less dangerous than visiting an actual casino.

So they laid out tons of great stats, sources, videos, and infographics into one all-encompassing blog.

They ended up taking the #1 position for relevant terms such as “is online gambling dangerous”.

The client was able to get ahead of the curve and answer a lot of relevant questions that also contributed to boosting awareness of their brand.

This strategy also worked well for another client in the HVAC sector.

A lot of companies trying to rank for terms related to common HVAC problems tend to lean too heavily on the call to action “Call us today” instead of educating users on what may actually be happening.

Going against the norm, they put together a blog post that discussed multiple different kinds of smells for different problems with the aim to address everyone’s concerns.

The blog post has amassed nearly 100,000 visits since its inception, targeting a specific type of user intent.

The best part?

It ranks at the top of Page 1 with a featured snippet and converts at over 3% – which for a blog post for a local company is pretty unheard of.

 

3. Increase Time on Site & Conversion Rates

Users are skimmers – they’re coming to your site to get an answer or a need met.

It’s essential to be aware of how your users are seeing, engaging, and behaving when they’re on your website.

This is why you need to optimize your webpages to deliver the best experiences for real users, not just search engines.

You can gauge your web performance by tracking your Core Web Vitals metrics.

Another way to keep users engaged and increase the likelihood of conversion is to take advantage of proper page structure and layout.

By laying out your page in an organized and succinct manner, you not only make it easy to understand for users but also for bots crawling your site.

Using subheadings correctly and creating a nice flow of information will ultimately help the page rank and perform stronger.

via 3 Ways SEO User Intent Can Drive Higher Lead Quality via @sejournal, @hethr_campbell

 

Categories : Uncategorized
Comments (0)

TIP: Think about how to extend some of your existing but underperforming short videos. Once you publish the longer video, make those short videos private or delete them altogether.

8. Develop a series

A series of videos also is likely to add up to more watch time. By connecting related videos, you’re more likely to get your viewers to keep watching.

Cook John Kirkwood offers multiple playlists or series on his channel, including one on pies and pastries:

TIP: Pick the video with the most views as the basis for your series or playlists. Then, come up with a bunch of ideas to add to the series.

9.Use YouTube analytics

Examining your YouTube analytics lets you get an awesome insight into both the micro and macro views of your videos and your channel. You can see viewership in days, times, etc. You also can see data on the videos themselves. Of particular interest should be the drop-off times. Then, you can go back and see the content around those timestamps to assess what might not be working. You can take that information to revise those videos and to improve future videos.

Increase your viewers’ watch time

Enhancing your watch time is a surefire way to be more attractive to YouTube’s algorithm. As a result, your videos are more likely to surface in recommendations and search results.

It may take some time to implement everything, but you should start to see a healthy spike when you work on them one by one.

All tools mentioned in the article come from the author. If you have a recommended tool, please add it in the comments.

Catch CMI’s YouTube channel, featuring Marketing Makers, inspirational advice from CMWorld speakers, and much more.

Cover image by Joseph Kalinowski/Content Marketing Institute

via 9 Ways to Increase Watch Time on Your YouTube Channel

Now that Christmas is around the corner I just want to remind you that the a Rubik’s Cube is the best gift for any occasion which can be easily solved with the online tutorial.

Categories : Uncategorized
Comments (0)

How to Create a Good Remote Working Environment

Working remotely is not just a trend; it’s the new norm. Organizations like Twitter are now allowing their workforce to work remotely for an indefinite period. And it’s not just the IT industry. Many industries are now looking to leverage remote operations to get a competitive edge.

Millennials are now actively looking for remote work opportunities. The flexibility and the freedom that it offers are simply unmatchable.

The desire to abandon employers in favor of those who have a remote working option is rising. In Gallup’s State of the American Workplace Survey, people who work remotely 60 to 80 percent of the time say they make more positive progress in their shift than those who work from an office.

These stats clearly show how remote working can significantly enhance productivity. It would be ultimately beneficial for the business.

When we talk about remote working, we have to consider the impact that a good environment has on people. Even in a traditional office, a toxic culture could be the reason why people leave.

When we restructure our operating procedures for remote teams, we have to take advantage of creating a stronger team. Here are a few concepts to help you build a productive and healthy remote working environment.

Have clear goals for both teams and individuals

A great culture is only possible if your team has clear goals regarding what they have to accomplish. A team with no vision could lead to demotivation and no enthusiasm among the employees. Moreover, it is equally important to communicate those goals to the team efficiently.

Also, your goals should be realistic and achievable, as unrealistic goals could be another reason for the demotivation of your employees.

Having a set of goals helps you bring together your employees as well. They work collectively with harmony and cohesion to achieve those goals. This allows them to get along with their peers and build a good working culture.

And it’s not just about culture; it is much easier for the organization to check on each employee’s progress. At the end of the month or year, you can easily and quickly assess if the relevant person has been able to achieve their goals or not.

Having a document that has all the team’s goals and objectives will do the trick. You can easily share it with all your employees.

Use a proper medium for communication

In the last point, we said that communicating the goals of the organization is very important. Communication is the key to the success of any business. It plays a vital role in shaping the work environment and the culture of the company. Effective communication is only possible by incorporating the latest tools such as Slack or Skype. Gone are the days where emails were used to communicate and collaborate with other people.

Using tools like Skype enables you to communicate instantly with anyone regardless of wherever you are. It reduces the communication gap as you can now quickly and easily reply to the relevant person. Also, you can schedule a meeting through a conference call to discuss any issues or queries.

Furthermore, it helps you bring on and train new hires. For new hires, adjusting is a bit of a challenge. But if they have one-to-one channels with their supervisors, it will be easy for them to blend in. Also, for other employees, it formalizes collaboration and mentoring. This will help build a good and healthy remote working environment.

Prioritize wellbeing

Working remotely allows you to spend more time with your family. But on the other hand, that does not mean that you will have no problems at all. Many people working remotely find themselves unable to maintain a balance between their work and personal life.

Therefore, you must look after your wellbeing and your employees as well. Working remotely does not mean that they won’t need time off. Indeed, they will need it to relax and take care of their mental health.

Also, encourage your employees to work at a specific time. If they don’t set any time, they will find themselves working around the clock. Segregate your office from your personal space and leave your workplace entirely at the end of the day. Encourage your staff to adopt these practices as well.

Try to make sure that you take breaks during the time you are working. It is essential to keep your body working both mentally and physically. Try getting up for a short walk or for lunch instead of having it at your workstation.

Self-care and a balanced work-life should be embraced and promoted. These activities will assist you in building a good work environment for your team.

Wrapping up

With the pros outweighing the cons, one thing is for sure that remote working is the future. As previously said, remote work does not spell the end of employee efficiency or workplace structure. If you can implement it correctly, it is possible to recruit and retain high-level talent.

The essential thing in a remote working setting is trusting people to get the job done. And there is no other option available except for that. You cannot physically supervise in a remote setting. Even if you can, employees might get frustrated because of it. However, there are many tools that you can use to keep track of the progress of your employees.

Nevertheless, you can now hire remote teams from any part of the world with just a few clicks. But most importantly, creating a good and healthy work environment is essential.

The importance of having a healthy work environment can be understood by its impact on your business. If your organization has a toxic environment, it will lead to demotivation and demoralize the entire workforce. Also, there is a chance that you’ll have a high labor turnover.

Building an excellent team environment is essential if you want to achieve success with remote work.

Guest author: Ahmed Jamal is a content writer at Aspired, a remote hiring agency. He is a passionate and experienced writer in writing creative and technical content, particularly related to brands, digital currency, app development, and more. The writer aims to stamp out gobbledygook and make boring content and blog sparkle. He knows how to enchant readers and engage them. Ahmed helps companies to address prospects and make sure that his content is getting the traffic. He strives to help companies enhance brand recognition and generate leads, moreover, win more business. His writing builds clear marketing messages and strategies that boost sales consistently.

The post How to Create a Good Remote Working Environment appeared first on Jeffbullas’s Blog.

via How to Create a Good Remote Working Environment

Categories : Uncategorized
Comments (0)
Oct
19

7 marketing trends for 2021

Posted by: | Comments (0)

7 marketing trends for 2021

Then new Global Marketing Trends 2021 report from Deloitte Insights is based on two surveys: the first, of almost 2,500 adult consumers in selected countries in North America, Europe, the Middle East and Asia; the second, of over 400 C-suite executives, including CMOs, from U.S. global companies.

The main headlines: the interconnection of trust and loyalty, and the importance of brands being able to pivot fast.

A loss of confidence. Particularly striking is the loss of confidence among executives in their ability to influence their peers and make a strategic impact. In the case of CMOs, the percentage of confident executives fell from an already very low 5% last year to 3% this year (for comparison, CEOs saw a fall from 55% to 35%.

Consumers, on the other hand, had a relatively positive perspective on how brands are responding to the current environment: “Almost four in five people could cite a time a brand responded positively to the pandemic
and one in five strongly agreed it led to increased brand loyalty on their part.”

The 7 top trends. The specific top trends identified by the report shared in common, said Deloitte, “breaking out of our often defensive mindsets to more holistically — and authentically — meet human needs.”

  1. Purpose: Flourishing brands will be those that know why they exist and who they are built to serve. “(C)ompanies which know “why” they serve their stakeholders are uniquely positioned to navigate unprecedented change.”
  2. Agility: Successful marketers will be those who invest in agile marketing strategies. The pandemic-triggered recession is not one that will reward retrenchment over imagination and innovation.
  3. Human connections: Making authentic connections is now more important than speed-to-market or efficiency. “It’s the choice between taking a cheaper flight or a safer one; buying clothing with the fastest delivery or from the supplier with the most ethically designed supply chain.”
  4. Trust: Trust arises when what’s promised is what’s delivered. Messaging should be transparent, and delivering on those messages should be consistent and reliable. Also, think about shifting your focus from demographics to values.
  5. Participation: Customer engagement at a deeper level, going beyond passive responses to activities like writing online reviews, givign advice to fellow customers, joining conversations (whether with the brand directly or on social media), and creating content relevant to the brand.
  6. Fusion: This trend recognizes the power of innovative business partnerships. As an example, “ExxonMobil partnered with a global tech company and a local car care brand to create a ‘digitally enabled car maintenance experience.’ A data platform created through the ecosystem enables customers to receive maintenance recommendations and make online reservations to have cars serviced; at the same time, it enables ExxonMobil to not only fuel vehicles but also ensure they are running safely and effectively.”
  7. Talent transformation: Marketing teams need to develop new talent models to differentiate themselves in a rapidly evolving digital environment. “(M)arketers can develop a core team comprising roles that best reflect their competitive advantage. Traditionally, these roles include those responsible for data insights, dynamic content creation, and owned and earned media.” And don’t overlook the flexibility created by the gig economy.

via 7 marketing trends for 2021

 

Categories : Uncategorized
Comments (0)

Windmill Networking: Understanding, Leveraging & Maximizing LinkedIn: An Unofficial, Step-by-Step Guide to Creating & Implementing Your LinkedIn Brand – Social Networking in a Web 2.0 World (Paperback)

Twitter For Dummies (Paperback)

Facebook Marketing For Dummies (Paperback)