Jan
09

Content Marketing 2019

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It’s time to get serious about your content marketing efforts in 2019. Content is at the core of our digital and social, always on, always connected and always learning mobile world of communication.

As the technologies expand in capabilities, marketers become more savvy at how to use them, robots replace jobs, and it becomes even more competitive for brands trying to grab any second of our attention that they can.

Content is at the center of the connection between your brand and your customer – it’s either going to open their minds and heart to pay attention and care that your brand exists, or it won’t.

If you can connect with your audience in an authentic, human way, leveraging content to deepen relationships, vs only selling, your results will exponentially increase.

Here are seven key content marketing trends you can’t ignore in 2019.

Read more: 7 Top Content Marketing Trends You Can’t Ignore in 2019 via Social Media Today

Joe Pullizzi and team over at the Content Marketing Institute (CMI) have been doing a great job in tracking trends in content marketing over the years. I still think of content marketing as a relatively new label for a marketing technique that has existed as long as print (see this video history of how content marketing has evolved from 1895). Yet it’s now ten years since I first read ‘Get Content, Get Customers’ by Joe, which was the first call-to-action to modern content marketing that started the latest trend.

Content marketing management trends for 2019
The latest trends and success factors for the year ahead are highlighted in this research, which focuses on B2B marketer responses, but highlights content marketing strategy success factors relevant for many other organisations. These are highlighted by categorisation of respondents by ‘top performers’ who characterizes his or her organization’s overall content marketing approach as extremely or very successful:

Read more: The success factors for content marketing in 2019 via Smart Insights

The marketing world is changing every day. New tools and technologies emerge, fresh thinkers put new spins on old tactics, and the bar for quality continues to rise as audiences everywhere are exposed to more content in a day than they could possibly process.

For all the changes that have taken place over the years, one thing is certain: Content marketing is here to stay. In fact, this time last year, it was estimated that the content marketing industry would be worth more than $400 billion by 2021.

And as content marketing continues to grow and our approaches to it become more mature, these five trends will shape the way companies (and their audiences) create and consume content in 2019.

Read more: 5 Content Marketing Trends To Watch In 2019 via Forbes

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