Content Marketing Strategy

Do you ever feel frustrated because you just can’t produce enough content to keep all of your social media profiles and blog current?  Check out these great tips and tools we found for you.  I’m sure something will make your content creation easier and more fun!

As a marketer, you might have noticed how traditional advertising is less effective. Even mobile ads are disliked by 70% of users. What can you do to effectively connect your products to your audience?

Instagram is a good answer. Its audience has grown rapidly, totaling over 800 million (increasing 200 million between July and September 2017 alone). And, according to Social Media Today, referrals from Instagram “spend the longest time on e-commerce sites with an average duration of 192 seconds, which is almost double Facebook and triple Pinterest.”

Read more: 4 Tips for Engaging Instagram Content [Examples] via Content Marketing Institute

It’s 5:49 pm on a Tuesday evening. You finish a blog post, hit publish and head to dinner. When you arrive at the office on Wednesday, you eagerly check your metrics only to find that your post barely attracted a handful of visitors. And one of them was your mom.

A frustrating situation for sure, but not unusual. In the crowded and competitive online world, your content doesn’t stand a chance unless you promote it.

Read more: 5 Content Promotion Techniques (and Tools to Help) via Social Media Today

This, my friend, is one of the greatest examples of content marketing of all time.

I bet that when you hear “content marketing,” you think about blogs, Twitter, Facebook, and viral YouTube videos.

But content marketing been around far longer than the Internet.

Why?

Because content marketing is all about storytelling, and humans have told stories for as long as they could speak. Our attention will always go to those who tell great stories.

Read more: Content Marketing Made Simple: A Step-by-Step Guide via Neil Patel