Great Tips to Optimize Your Social Media StrategyBy
Website traffic plays a major role in your company’s success.
Naturally, more visitors means more conversions, regardless of your current conversion rate.
If you’re not dedicating time and effort towards turning your brand into an authority in the niche, you’re missing out.
What you need is to divert at least a chunk of your attention towards inbound marketing.
Inbound is exactly what the name says it is: a blend of marketing strategies designed to channel potential buyers to your business through relevant content creating, search engine marketing and a social media presence.
If you’re not already making use of at least a couple of the tips I’m going to share with you below, you’re doing it wrong.
Read more: 3 Quick Tips To Increase Inbound Traffic To Your Website via Jeff Bullas
Have you ever noticed Amazon ads following you when you left a full cart at checkout without paying?
These are ads are incredibly accurate as they show you the exact product you have in the cart or have visited.
They are also effective, it keeps the Amazon cart top of mind as you compare options or think about it.
This is called retargeting and it is because Amazon “cookied” you when you visited their pages. The Amazon cookie is recognized by the publishers and they then show the appropriate ad.
In fact, according to MarketingLand, “it’s not uncommon to see amazing CTRs [click through rates] with retargeting, anywhere from 0.30-0.95% – which is 3-10x higher than the industry average.”
This is because major providers like Google have “Ad Networks” which consist of publishers (large, like Fortune, Forbes, Wall Street Journal, Wired etc. or small like bloggers) who have agreed to place banner ads in specific locations.
The site owners earn a percentage which often comes from bidding process between the advertisers that have cookied a given person (browsers often carry dozens of advertising cookies).
The trick, though, is that retargeting only works on people who have been to your website.
Or does it?
I’m going to introduce you to a new tool that works even if people haven’t been to your site. I’ll explain what Link Retargeting is and how it works, and then provide three specific ways to use it to grow your business.
Read more: How To Use Powerful Link Retargeting To Grow Your Business via The Social Media Hat
If you use Twitter in your marketing strategy, you undoubtedly spend hours carefully crafting generous numbers of tweets for your brand. Twitter, being the fastest-paced social network, requires us to engage with our audience often throughout the entire day.
In the past second, 7,803 tweets were sent.
Your branded tweet, while the most perfectly concise and engaging tweet ever, is now competing against nearly 8,000 other tweets as soon as it is sent. Unlike other networks, where we can still achieve success with 1-2 posts each day, our Twitter strategies need to be stock-piled with engaging content if we are to keep up with the pace at which our audience consumes information on Twitter.
Once your tweets hit the feed, how do you measure the performance of posts specifically designed to drive users to your website?
Linking Twitter to our website provides valuable cross-channel engagement, drives campaign objectives, and gets users to the point of purchase (or a landing page where we can then provide more information). Despite this, it’s not always easy or obvious how to optimize our tweets to increase website traffic.
Let’s fix that. In this post, we’ll show you how to use Twitter to drive web traffic.
Read more: How to Transform Your Content Marketing Strategy in 30 Days via Simply Measured