In order to take advantage of organic search your content needs to be peppered with the keywords (KW).  It took me a while to discover how to find the most searched keywords for business. There is so much content on the web and 1,000’s of new pages being created daily it’s hard to know where to start.  Keywords are the life blood of searching online.  However with so much content and so many people competing for that web traffic it can be overwhelming just getting started.

How many searches each day

 If a keyword does not have enough searches, then it’s very likely no one is really searching with that keyword.  If there is not enough volume then it’s likely not worth investing the time and effort to create a post for that specific term.  None of us like to waste our time building something no one sees!

There is no magic number when it comes to “enough volume”, there is definitely no one size fits all.

There are a number of factors that influence;

• country
• population
• niche
• audience
• cost per click
• buying intent

Where do your posts and content fit in?

Depending upon your niche and the competitiveness within that niche you may find that all your posts are just a drop in the ocean or down to a drop in a bucket.  Of course we all love to have our content and offers seen by people who are definitely interested, but just how do we find them?

The goal is to have all your posts and content rank high in organic search and in order for that to happen we must figure out what keywords or potential customers and clients are using.

Long-tail keywords, the secret sauce to finding the most searched keywords for your business.

What is a long-tail keyword? Most often it is a string of 3 or 4 words or phrase; in some cases it may be even more.  I know when I was having an issue with Facebook Lives not playing on my iPhone I searched for “Facebook Lives not playing on my iPhone” and was able to find a number of suggested solutions.  The best reason to use long-tail is because they are more specific and not as competitive. This means you will not get as much traffic to your site, but the traffic that does show up will definitely be more interested.  You will definitely receive leads who are more knowledgeable about your topic.

People who really know what they want have a tendency to use long-tail keywords rather than just one word.  For you, as the business owner this means not as many people are searching using the long-tail KW, but those who are searching already know what they want and need. As a result they are more qualified once they reach your site.

Think about your ideal customer and/or client, what do you believe they would type into the search bar in order to find what you have to offer.  Make a list of the keywords, both short and long-tail. Ask yourself if someone actually ended up on my site/profile would the content they find actually give them what they want.

Ask yourself;

• How applicable are these keywords to my website?
• Will the person find what they’re looking for on my site when they use these short or long-tail keywords?
• Will this search add someone to my list or perhaps make a sale?

Once you have this list of long-tail keywords you can go to Google and check if they are keywords people are really searching for.

In my example you can see from the screenshot below there are 19,000,000 results which means there are a lot of posts that just might provide me with a solution.

However what we need to know is if people are actually searching; for that you have a few options

Google Keyword Tools – you will have to have a google account in order to use this totally free tool

Wordstream – They have a free version but you will only see the search volume

 

LongTailPro – This one is my personal favorite as they specialize in the long tail keywords.

No matter which option you select using long tail will definitely help you find the right keywords for your business.