Resources to Create Powerful Email Quickly, EasilyBy
Email marketing resources are a very important part of your online business. When you begin to build your email marketing lists, there are some important elements that you want to take into consideration.
1. Subject Lines – Whenever we send emails, it is always important to choose a subject line that will grasp the attention of your recipient. The best email subject lines are those that are short but captivating, and entice your readers to explore your forthcoming message further. Subject lines should be kept to 50 characters or less, be eye-catching, and attention getting, without being too splashy or fake, since these types of subject lines typically cause your emails to be ignored, and even deleted before read. A simple, but catchy subject line is always the best approach.
Check out Headline-Analyzer. My original subject line for this blog post was “Email Marketing Resources” which only scored 10%. Once I used this tool my score soared to 73%! Which title do you like better? Let me know in the comment box below this blog post. 🙂
2. Where are you sending your emails – Building your email list is critical to the success of your business. Developing a database of current customers, and potential customers, is an important step in your email marketing campaign. Email marketing in itself is a very powerful tool. Though sending emails to individuals with a variety of information within its content can be beneficial to your business, the use of landing pages can make your email-marketing tool even more powerful. Individual emails typically need to be limited in their content, or else you will lose the attention of your reader. For this reason, it is difficult to produce a single email message that will afford you all the traffic and responses you are looking for. However, if you utilize landing pages on your website that allow customers to link to, you can minimize your email copy, and funnel customers to a page on your website with additional information, and even and opt in to purchase your product or services. This also allows you to elaborate to a greater extent beyond your email content.
4. Email conversion – Conversion is simply getting your email recipient to respond to your specific call-to-action. When you get someone to actually open your email, this is a conversion, and those that actually click on the call-to-action button contained within your email content, is yet another conversion. The most successful of all conversions, of course, is when someone actually buys the product or service you are offering. Email conversion is absolutely critical to the success of your business since they are indications that your call-to-action has been welcomed and engaged. It is ever so important to make your conversion relatively fast and simple, perhaps by offering the customer to click a link for a coupon or discount. When the customer retrieves the coupon, this is a conversion. When they take that coupon and actually use it, this is yet another conversion. The power and value of conversions speak for themselves, and the role they play in your business is not only obvious, but also mandatory to your business success.
My mastermind buddy PJ Van Hulle runs a great event every year called List-A-Palooza. It’s a FREE way to learn exactly how to grow your own email list. If you’re really serious about building your business you need to take a look. Even if your email subscriber list is already over 10,000 there are great strategies and practical advice to be had with List-A-Palooza, and did I mention “it’s free”. Check it out ==> http://clickherenow.co/listapalooza