Social media content creation

Social media offers some of the most magnificent tools for promoting brands and for creating lasting relationships with different audiences. Far more important than just building a following is the importance of being able to consistently grab the attention of your specific audience, and keep them engaged by crafting perfect attention getting posts. Every social media platform is different, which means that content posted on each platform has to be every bit as different as the platform itself. In order to be able to connect with your audiences you cannot post identical information across each of the platforms, but rather must make your content unique and meaningful to each social media platform.

Indeed Facebook, Twitter, and LinkedIn are all very popular, highly trafficked social media platforms. However, each attracts and maintains their own separate audiences. To begin with, Facebook is a platform that primarily centers around people we already know – family, friends, and acquaintances. The primary objective of Facebook marketers is simply to further personal relationships we already have by way of sharing comments, photos, videos, likes, and outside links to other blogs. It is important not to post more than once every three to four hours on Facebook, and be sure to post interesting attention getting content in an effort to keep your personal audience engaged, and entice them to interact by sharing their thoughts, comments, or questions relating to your posts.

Twitter, on the other hand, is recognized more as a platform for sharing news or media announcements. Offering a quick and easy flow of information in all ranges and categories, posting constantly on Twitter is essential. Tweeting several times a day gets your tweets noticed and read. Since this platform is truly a river of flowing information with short lifespans, day after day, topic after topic, in order to successfully engage your audience and keep your content active, even with repeat tweets on the same topic, be certain that your copy looks and sounds different each time to avoid coming across as spam. Even if you elect to have multiple posts on the same topic or issue, be certain that you share new posts at least 3 or 4 times per day that contain different copy and different links. Repeating the same copy over and over again will result in a loss of followers who will find your content redundant and choose to unfollow your page. Keeping in mind that Tweets are limited to 140 characters only, you need to avoid excess words and filler content by being direct and to the point.

LinkedIn has an entirely different audience comprised of business and employment colleagues whose topics are typically more business oriented. It is recognized as the most trusted social media platform whose source of information greatly contributes to decision making. Posting a new status update to your LinkedIn profile at least once per day is highly recommended, as is including a link within your daily posts, which serves to drive far more engagement than just typical content. In addition, statistics have proven that by linking You Tube videos to your LinkedIn posts as well, your audience is more apt to share posts thereby increasing traffic to your profile. It is also true that LinkedIn users are far more welcoming of lead generation content than any of the other social media sites as long as the content you are posting is beneficial to their own success.

When posting to multiple social media sites, be certain that your copy is always unique to all sites and caters to your specific social media audience. Researching platforms in advance to understand the type of content that will better engage your audiences is a valuable first step to take before posting to the varied social media platforms. Truly each of the platforms has its own individual strengths and weaknesses. There is so much that marketers can do to engage conversations on all these social media platforms and definitely keep their audiences intrigued and interactive on a daily basis by simply utilizing unique content that caters to each of the specific audiences.

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