Archive for Articles
LinkedIn is a fabulous source for business leads, check out these blog posts and see how will it will fit for your business.
Video seems to be taking over social media. For B2B marketers, it’s time to jump into B2B video. The numbers don’t lie, and all the evidence points to video being an important way to grab attention in the B2B marketplace.
Given this rise of video, we’ve added B2B video marketing advice to our LinkedIn Secret Sauce: Extra Hot Edition, and think it’s time you give video a try yourself.
Look at the landscape of video and think about what grabs your attention. What makes the video compelling? That’s a great place to start if you are considering creating your own LinkedIn Video ads.
Here we dive into the best practices, from choosing the optimal type of video for your ad to tracking performance.
Read more: Take Your Marketing to The Next Level With LinkedIn Video Ads via LinkedIn Marketing Solutions Blog
Technology has made so many advances over the past decade, many businesses struggle to keep up. People use their smartphones before heading in-store — to gather ideas, research products, and then search for local information. B2B buyers are also spending their time researching online, long before contacting a company. This article focuses on B2B sales with LinkedIn!
Read more: How to Increase B2B Sales with LinkedIn via Kim Garst
If you’re looking to use LinkedIn to generate leads, the fastest, easiest and most effective place to look is right under your digital nose.
It resides in the often-overlooked section, “Who’s Viewed Your Profile,” and it provides an instant list of “warm” prospects, given the fact that these LinkedIn lurkers have been checking out your profile on the platform.
If you’re not taking time each and every day to look at this list of people and inviting them to connect (if you’re not already) or sending them a note (if you’re already connected), you’re missing a massive lead generation opportunity.
Read more: The single best place to find warm leads on LinkedIn via Biz Journals
Facebook, the social media giant has been under a lot of bad press lately. But that hasn’t stopped marketers from flocking to Facebook to sell or advertise their products and services. In the past, I have talked about how brands can use Facebook for marketing. However, in this post, I will be discussing the latest updates that Facebook has shared with us regarding Facebook groups and communities and how marketers can use it to enhance their brand and marketing reach.
Facebook has shifted its focus to groups of late. This is understandable considering Facebook Groups see more than a billion active users each month. It has noticed that there are conversations happening within groups. A large number of people often interact with public content in groups and Facebook has decided to leverage this. Facebook has also updated its algorithm in line to encourage conversations within groups.
Read more: Facebook Group Features via Maximize Social Business
As CEO Mark Zuckerberg prepares to testify before Congress next week to answer questions about the company’s privacy and data policies, Facebook announced a slew of changes to its APIs.
The changes don’t come as a surprise — Facebook already announced that it was conducting an audit of “all apps that had access to large amounts of information before we changed our platform in 2014.” But the new restrictions hit quite a number of APIs: specifically, the Events, Pages, Groups, and Instagram APIs. Here are some of the most notable changes:
Read more: Facebook announces changes to Events, Pages, Groups, and Instagram APIs via Venture Beat
Want to create an engaged Facebook group?
Are you looking for creative ways to develop a loyal community inside a Facebook group?
To explore how to develop an engaged and responsive community with Facebook groups, I interview Caitlin Bacher.
Read more: Facebook Groups: How to Develop Engaging Communities via Social Media Examiner
Are you looking for some new creative ways to boost email subscribers this year? Want to get more conversions on your blog posts?
Many people use the size of an email list to determine how successful a blog or a business really is. Because your social media traffic may decline over time and Google may lower your search rankings, but your email list is a source that will remain unchanged.
So, whether you’re just starting a blog or looking for ways to boost your email list, here are some of the lesser-known email marketing strategies you can use to effectively convert visitors into subscribers.
Read more: How to Turn Visitors into Email Subscribers with These 5 Tips via Razor Social
Email marketers, listen up: If you’re looking for new ways to enhance your email program in 2018, check out this list of six tips compiled by the team at email marketing platform Emma.
You’ve probably implemented some of these tips already, like avoiding the spam folder by always getting permission before you send email and setting clear expectations from the onset. According to the graphic, 69% of email recipients who report messages as spam do so based solely on the subject line, so be sure to always think about using the clearest subject lines you can.
The infographic also points out that 86% of consumers say personalization plays a role in their purchase decisions, so don’t be afraid to go beyond a simple email greetings in your efforts to personalize communications.
If you’re feeling brave this year, also consider trying new technologies. If you’re not sending automated messages, that technique can be a simple place to start. Or if you’ve yet to implement a marketing automation tool, 2018 may be the time to explore how technology can help you grow your email program.
See all six tips to help your email program succeed; just tap or click below to view a larger version of the infographic:
Read more: Six Essential Email Marketing Tips [Infographic] via Marketing Profs
We have two recently released, well-authored research reports on email marketing that provide some very different—not contradictory, but different—assessments of email marketing as it stands today and where we’re headed. In this article, we’ll give you a concise look at each and the most relevant takeaways from each report, as they pertain to you and your business. Presumptuous of us? Nah. We know how marketers—and their extended teams—tend to think about such things.
You can access the full reports from the Litmus 2018 State of Email and the Campaign Monitor 2018 Email Predictions.
What makes this mash-up so interesting is that one is based on a great deal of quantifiable backward-looking data, and the other is based on predictions from a number of experts in the field. Does the analytical data support the forward-looking recommendations? Read on.
Read more: 8 Takeaways and Predictions from the Latest Email Marketing Research via Convince and Convert
Do you take lots of pictures? If you do then Instagram is for you. Check out this very interesting blog post and discover how you can outsmart the Instagram algorithm.
If you’ve been on Instagram recently, you’ll notice you probably haven’t received as many likes or comments as you did a year ago. When the Instagram algorithm was adjusted from chronological to algorithmic, many people worried engagement rates would drop.
Instagram’s own press release talked about favoring the moments you care about most, much like how Facebook’s algorithm operates.
So how does your brand stay present in users’ feeds without having to rely on ads? Luckily, there are some work arounds to get your Instagram posts visible.
Here are 14 ways you can make the Instagram algorithm work in your favor:
Read more: 14 Ways to Outsmart the Instagram Algorithm via Sprout Social
If you’re like me you’ve wasted approximately 547 hours reading articles that all say the same thing: how to grow your Instagram easily and overnight! Or, How to get more followers on Instagram right now. Or the classic: how to quadruple Instagram engagement! No one seems to talk about the real culprit in the room: the Instagram Algorithm. It’s time to talk about the Instagram elephant in the room and learn how we can beat the algorithm. I’m going to show you not only how to dominate the algorithm, but nine ways to dramatically improve your Instagram.
You can beat the algorithm. You just need a better understanding and plan of action. So let’s do this.
Read more: HOW TO BEAT THE INSTAGRAM ALGORITHM (AND GET MORE ENGAGEMENT THAN EVER) via Helene in Between
Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.
On this week’s Social Media Marketing Talk Show, Erik Fisher and Kim Reynolds explore Facebook ad improvements and changes with Amanda Bond, Facebook and Instagram data and privacy updates with Emeric Ernoult, Snapchat rolling out group video chat, and more breaking social media marketing news of the week!
Read more: Facebook and Instagram Data and Privacy Updates via Social Media Examiner
I know I have written about Facebook for Business many times over the years, here are a couple more perspectives.
We know it can be challenging for small businesses to expand outside their current locations or markets, but we’re here to help. With more than a billion people on Facebook connected to a business in another country, we know that people want to buy products from other countries, giving you the opportunity to connect with people all over the world who are looking for exactly what you offer.1 But connecting with customers around the world starts with a strong online presence. We outlined three key steps to enable you to scale your business and provided Blueprint elearning courses for each to help you get started.
Read more: Learn How to Create a Valuable Online Presence and Connect With Customers Around the World via Facebook Business
Sharp as a Swiss watch here’s our monthly appointment with Facebook updates for March 2018.
It’s two years (and counting) now –we started this Facebook Updates monthly digest in 2016– that we go through seasons, fearless facing some extreme weather conditions on planet Facebook to guarantee your fresh dose of Facebook updates.
Before seeing in detail this amazing project, here’s a summary of the Facebook updates we selected this month for you:
Read more: Top Facebook Updates That You Can’t Afford to Miss – March 2018 Edition via AdEspresso
Do you sell products or services on Facebook?
Wondering how to test your targeting and messaging?
In this article, you’ll learn how to use Facebook ads to find the perfect audience, test your messaging, and confirm whether your audience is ready to buy.
Read more: How to Use Facebook Ads for Market Research via Social Media Examiner