May
22

Ways to Increase Your LinkedIn Engagement

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Whether you have an online business or are a professional building your network, LinkedIn is a valuable social platform that you need to have in your arsenal. With over 610 million users, there’s a wealth of networking and sales opportunities available to LinkedIn members.

Like any social media site, you need to engage with other users in the community in order to build your social network and improve your results. One of the most essential ways to encourage engagement on your business’s LinkedIn Company Page is to post quality content.

LinkedIn is the #1 social channel for content distribution; according to Sophisticated Marketer’s Guide to LinkedIn, 94 percent of B2B marketers use LinkedIn to share content.

Read more: Sick and Tired of Bad LinkedIn Engagement? Try These 6 Tips via Bluleadz

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LinkedIn Adds Three New Ad Targeting Tools: LinkedIn introduced three new tools for advertisers to “easily target more of the right audiences from LinkedIn’s network of 610 million professionals” and improve their ROI. These new targeting tools include lookalike audiences, audience templates, and interest targeting powered by Microsoft Bing search data. All three ad targeting options should be rolling out to all advertisers now.

Read more: New LinkedIn Ad Targeting Audiences via Social Media Examiner

Whether you’re looking to grow your business profile or expand your personal network, LinkedIn is a great platform to use. When used well, LinkedIn can help you raise brand awareness and boost traffic to your business.

But, unfortunately, most people are using LinkedIn wrong. Simply copy and pasting your latest blog posts for promotion is not the way to generate engagement, leads, or sales.

In this post, I’ll outline 20 tips that the experts are using to boost LinkedIn engagement – but before that, let’s look at why LinkedIn can be such a powerful platform for your business.

Read more: 20 LinkedIn Tips to Help Boost Engagement via Social Media Today

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