Jul
18

Email Marketing Tips To Protect Your Bottom Line

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Today there are many components that come into play in the planning, creation, implementation, and launching of a new online business. One important component that contributes to the success of businesses today lies in company marketing strategies. One strategy that is fast becoming a favorite among most business owners is the use of simple email marketing. Here are some useful email marketing tips to help contribute to the success of your business.

1. Make It Easy To Subscribe

email marketing tipsFor many people and businesses today innovative subscription programs are fast becoming one of the most popular marketing gimmicks of choice. Proper implementation of a subscription program provides award winning benefits for both merchants and customers. For the actual business provider, a successful subscription campaign will turn a one-time purchase into a consistent source of revenue while for the subscriber customer there is the overall excitement of getting something extra in return for your loyalty and commitment. However, it is important that email subscription campaigns are incredibly user friendly and mobile friendly as well in this mobile world we live in.

2. Let People Know What to Expect

Whenever you elect to use email marketing techniques it is critical to be concise and clear about what the potential customer is required to do, the timeline to do it in, and what they are to gain by doing so. A simple, direct message, with easy to follow instructions is beneficial to everyone and will contribute to the success of the email campaign. If a recipient is not able to easily comprehend the required actions as well as the rewards for their actions, then 9 times out of 10 they will simply delete the email giving no thought to what they might have gained or earned. So be careful to be direct, simple, and concise with your content and by all means do not be wordy since people tend to completely ignore content that is extreme and lengthy.

3. Have a privacy Policy – Make it Available

It is absolutely critical to include a privacy policy with your email marketing in an effort to show your firm commitment to the potential customer’s privacy and to protecting all the personal information. Advise them that their personal information will never be shared with others. Be clear in explaining to them why and how they are receiving the email, either they opted in or perhaps they registered or purchased from you in the past. In addition, assure them of your use of the most state of the art security features. Finally, be certain to offer them a means of unsubscribing if they choose and provide them with an email address where they can send along any comments or concerns.

4. Think Like a Customer When You Write

email marketing tipsOne simple piece of advice when creating your email is to simply write in a fashion that you, as a customer, would want to receive and read. Lengthy, wordy emails with complicated content that just run on and on are not beneficial to anybody. Remember at one time or another you were a customer yourself. Remember that content which caught your eye and captured your attention and utilize that same style and format with your potential new customers today.

5. Personalize the “From”

Nobody likes to get emails from people they don’t know, however, if a recipient notices an interesting and unique “from” in their email, they are more apt to be curious and remotely interested enough to actually open and read the email. A bland, uninformative “from” is more likely than not to be dismissed or deleted by its recipient. Make it intriguing, interesting, and even playful in an effort to attract attention and keep their interest.

6. Craft Your Email Carefully

As we all know, haste makes waste. Certainly composing and writing your email in a hurry and without proper preliminary thought and structuring is bound to be a complete waste of your time and have little to no positive affect on your recipients. Taking adequate time to collect all your thoughts, know your objectives, familiarize yourself with your audience, and construct content that is both eye and mind appealing, is a sure fire way for your email marketing to be successful. Think before you act!!

7. Be Consistent, It Demonstrates Reliability

Rest assured that consistency is a vital ingredient for success in anything, and surely that applies to your email marketing as well. Most people are oblivious to how important consistency can be. However, it is important to recognize that the more consistent you are, the more people you will reach and the more valuable you and your business become. Your ultimate goal is to connect with as many customers as possible in a given time. It only makes sense that to accomplish that you need to be consistent in your email communications, and be as visible as possible. Your primary objective is to sell your product or service and certainly the use of email marketing can and will help you to achieve that. Clearly, consistent emails are sure to attract the attention of your readers, and if written and presented well, will indeed capture their interest and ultimately result in a happy ending for both you and your new customers.

List-A-Palooza-Post2

My mastermind friend PJ Van Hulle runs a great event every year called List-A-Palooza. It’s a FREE way to grow your own email list. If you’re really serious about building your business you need to take a look. Even if your email subscriber list is already over 10,000 there are great strategies and practice advice to be had with List-A-Palooza, and it’s free. Check it out ==> http://clickherenow.co/listapalooza

 

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Categories : Email Marketing

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