Helpful Social Media Marketing Strategies
By KudaniContentSocial media advertising is now a core skill that businesses need to master. It sits next to email marketing and content marketing as a core competency that the marketing team needs to have in their toolkit.
The top social media channel that most digital marketers have as their “go to network” is Facebook.
But Facebook ads come in all shapes and sizes. Boost posts, create awareness, capture leads, drive traffic, grow your likes and many more. It is complicated and often confusing.
That means you can waste a lot of money fast.
So how are other organisations spending their dollars on social media advertising?
Read more: 3 Examples of High Performing Facebook Ads That Drive Leads and Sales via Jeff Bullas
When it comes to improving your PPC campaigns, you’ve heard all the advice. Focus on improving quality score and click-through rates. Optimize your account structure. Use negative keywords.
And while those are all valid tactics that can work, there’s one thing that rarely (if ever) comes up as a way to improve your PPC campaign: Great content.
I know what you’re thinking.
How can great content benefit your PPC campaign? That would be like saying buying Google Ads improves your organic search ranking, right?
Not only do I believe that quality content can benefit paid media, but I also think that paid promotion is a great way to drive exposure to your content.
Keep reading to learn how you can use content marketing to improve your PPC performance, and vice-versa. Then, I’ll share four actionable tactics for creating high-performance PPC ad campaigns to maximize your content ROI
Read more: 5 Surprising Ways Great Content & PPC Can Help Each Other via Serch Engine Journal
A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. It guides your actions and lets you know whether you’re succeeding or failing. Every post, reply, like, and comment should serve a purpose.
The more specific your strategy is, the more effective the execution will be. Keep it concise. Don’t make your plan so lofty and broad that it’s unattainable or impossible to measure.
In this post, we’ll walk you through an eight-step plan to create a winning social media strategy of your own.
Read more: How to Create a Social Media Marketing Strategy in 8 Easy Steps via Hootsuite