How To Create an Impactful Marketing Analytics DashboardBy
Before I first started wearing my Fitbit, I had no idea how many steps I took in a day, or what times of day I was most active. Introducing a Fitbit into my life allowed me to quantify my activity levels, and it was always gratifying to achieve the “10,000 steps!” buzz and light show on my wrist.
But it wasn’t until I looked at my Fitbit app dashboard that I had real, genuine insight into the step trends of my daily life, and could make actionable changes.
Tracking steps, coupled with an in-app dashboard, surfaced patterns in my behavior. The dashboard allowed me to visualize that data, and I learned that generally, I was most active during my commute times (walking to the bus and my building, and vice versa) and that my work-from-home days were very lazy. (It also showed me that my sleep was less restful even after one glass of wine, but I’ll leave that for another time.)
My experience interacting with my Fitbit is a classic example of where a dashboard takes data to the next level. It captured information about my everyday step trends and translated them into meaningful displays, which allowed me to draw actionable conclusions about my fitness.
You can bring your marketing data to life in the same way. Enter: The Marketing Analytics Dashboard.
What Is a Marketing Dashboard?
Everyone knows that in order for you content marketing efforts to be as effective as possible, you need to have a plan. But coming up with a plan is only part of the solution.
Aligning your team so that everyone is executing on the plan effectively is another part.
Planning and executing on your marketing strategy is one thing when you’re operating solo. It’s another thing when you’re operating as a team.
If you’re in a project management position then you know that aligning your team comes with its own set of challenges. If you want your team to be – essential, in fact – that everyone on your team are working towards clearly defined goals.
Just like you would create a product roadmap, so you should also create a marketing roadmap. A roadmap is a document that plots out your goals and the steps you will take to achieve them within a certain timeframe. At Venngage, we create roadmaps to align our marketing team on our quarterly goals and yearly goals.
I’d be lying if I said that making a good roadmap will solve all your alignment problems. But a good roadmap is definitely one of the key components of aligning your marketing team.
Here’s how you can create your own marketing roadmap that breaks down your goals into concrete, tangible milestones that your team will understand.
Start With Your High-Level Goals