Social Media Marketing – Social Media Just Won’t Work for My Business

I recently attended a conference of business owners. I was amazed with some of the ideas, remarks, suggestions, that I received during discussions with other business owners. I heard things like social media is not worth the time or the money, social media just does not work for my business, or even social media just doesn’t work.

Here is a great quote from Bill Gates:

Information, technology, and business are becoming inextricably interwoven. I don’t think anybody can talk meaningfully about one without talking about the other.

How many times in the past year have you gone to the Yellow Pages. I personally don’t use the Yellow Pages anymore, and if you were to take a look at the Yellow Pages from your community, I’ll bet that they are thinner now than they used to be. When you and your business consider getting involved with social media, take a step back and think of it simply as a marketing tool, like the Yellow Pages used to be. They used to be thought of as an excellent marketing tool. Not so much anymore. Even if you were to go in and take a look inside, I bet you you’ll find lots of blank spaces in your Yellow Pages, because they don’t get enough businesses advertising with them anymore.

Online information technology is becoming the way to connect with your customers and clients. Personally, if I’m looking for something, in my own area and when I am traveling, I always go online and Google it first. What do you do? Where do you go when you’re looking for a business solution or an answer to your question?

One of the big things that I’ve come across is people who are starting to get involved with information technology and social media is they have a web site that is static. It just sits there, it doesn’t do anything. It’s just one big pretty picture with some contact information, maybe a phone number, an address, nothing interactive, nothing to give the person, nothing to entice the person to take a closer look at the business. It’s just like having a great big business card online. Take a look at your website, is it working “for” you?

One of the things that you want in your business is social proof. You want people on Twitter, Facebook, or YouTube to be talking about your product and/or your service. You want social proof. And the easiest way you’re going to get that is for you to have a presence in social media. If you don’t want to get left behind in marketing your business then you must get on board with social media marketing. All business can benefit whether they are big or small; brick and mortar or on-line.

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