Too many times I see all of these 5 ways to fail at social media implemented!


Social networking is everywhere, and everybody is apparently using at least one platform one way or another. We see lots of company-established social media pages that have been abandoned and it appears the reason is  not achieving expected results. The truth is, we see an increasing tendency to set up a page/profile work with it for a month or two, deem it unsuccessful and chalk it up to “social media doesn’t work”.  Unfortunately I see this play out over and over and over again.  Months of time, money and effort FLUSHED!  BN - HELP flushing down toilet

 Here are five of the strategies it is critical to avoid…


The important thing is merely to be on it, as you understand it. So an excellent spot to start would be to set up Twitter, Facebook, LinkedIn as many other accounts as you can (because it’s just a numbers game, right?)  and after that never do anything.  Just totally neglect them all.

What To Do Instead

Research your market, decide which platform would be the best place to start.  Each business has different needs and ways of conducting themselves.  All social media platforms are not created equal and for some businesses Facebook would be the best option.  However if you have a business where pictures are the main avenue for spreading the work, perhaps starting with Pinterest is a better choice.  It is critical the first step of research is thoroughly done in order to get the most from your time, money and effort once you start.


It is societal – anything can be posted by you.

In the event you’re planning to update your social networking pages, be sure to post things which have absolutely nothing to do with your company. Put amusing cat videos up.  Find all the latest trends and post them to all your profiles.

 What To Do Instead

The strategy used to be recommended by all the experts and MANY companies adopted it.  However they are now having a very challenging time attracting their ideal client because there profile does not reflect the actual business.

Do a mix of posts.  What keeps your customers/clients engaged and coming back?  Depending upon the market you may be able to include the latest gossip in your field, entertaining is important.  For local brick and mortar businesses posting about current events in the area can be an excellent choice. Definitely include offers, mix them in with the other informative, engaging and entertaining posts, but don’t over do it.  Nothing but offers will have everyone running the other way.


Never include the links to your social profiles in your e-mail signature.

The best practice for social media marketing failure is to make all your potential customers and clients go hunting for your contact information. Do not give any hints to people. Be not the hardest person to find on the net.

What To Do Instead

I am continuously amazed at how hard some people make it for me to contact them.  Be sure to insert the links for your social media profiles into your email auto signature.  With most of the social media platforms you can connect one to the other, make sure you connect as many as possible.  Your business cards at a minimum must have at least one social media link. Social Media Do It Yourself Myth


People who fail to plan sub consciously  intend to fail. So having a plan for all the social profiles/pages is a very good method to neglect.  After all, It’s So Much Work!

The last thing on earth you want would be to spend some time building and handling would be social profiles. You will be astonished in the amount of failure in virtually no time can be achieved by you.

What To Do Instead

Create a schedule, whether it’s in a fancy project management program, a spreadsheet or even a text file.  Planning out what you are going to do in advance creates time to think about the strategies and tasks.  Very often when looking for information for one post one can find information that goes with a different topic.  When you have your strategies and posts planned out you recognize something good when you see it.  It is simple to copy and paste a reference, text, picture or video over to the plan to be used later.  Reduces stress and increases productivity.


Here’s the very best point of all: Simply forget about social media if not one of the above mentioned suggestions look like social media as profoundly enable you to fail at them as you would like to.

Being imperceptible is the most effective surefire method to fail at social networking.

What To Do Instead

 Start using social media the smart way.  If you have no idea what to do or where to start find a coach, trainer or mentor, there are tons available.  You can have a free 30 minute strategy session with me just to get the ball rolling.  http//  Check out your local schools and universities, many are now offering courses for business owners.  If you are planning on doing all of this work yourself, start small and build.  If you decide to take on too much at once it will become overwhelming and you will quit.

Find out how you can have all of this done for you  Click Here and start taking advantage of all that social media marketing has to offer.

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Marketing today must include social media … everyone knows that. But did you know that it could be better never to get started rather than do it wrong?

It was a super foreign concept to most business people, when we began talking about Social Media Marketing in 2009. Business owners, in many cases were reluctant to participate in sites like LinkedIn, Twitter and Facebook. We did videos and presentations, webinars, explaining the difference between outbound and inbound marketing. We attempted to clarify that while the general target was sales, it wasn’t as clear-cut as conventional advertising, and needed an extremely different strategy.

Check out this “cool” video from 2009…

I used to encourage business owners to “do it yourself”, but so many things have changed I now recommend that it be handled by a professional.

Through the years, several important changes have happened:
1. The typical consumer checks several online sources for the products they are interested in, and the expectation is that all the social platforms they check offer information that is great and adds to their ability to make an informed decision. Translated that means; how, when, what and where to post is now a complicated decision.

2. Google along with other search engines are now including social media posts within their internet search engine results, frequently delivering Twitter and Facebook posts before sites. This implies that key words are a vital portion of each and every social platform post.

3. When it comes to analytics it is important to know what’s working and what’s not so that you make best use of your time and money. Having someone onboard who understands social media can make the difference between a winning or losing campaign.

4. Individuals connecting with firms on Social Media websites anticipate quick replies when the post their questions and concerns. This means someone must be available to answer questions or refer them to the right individual within the organization. Most company owners don’t have the time or patience to check all their social media profiles throughout the day.

5. More Social platforms are now available. Twitter, Facebook and LinkedIn, the top 3, have now been joined by Pinterest, Google Plus and Instagram. Each of these newer platforms has an interested and large following. Each has strategies and unique rules that should be followed in order to advertise on them successfully.  Social Media Do It Yourself Myth

6. More individuals are active on media sites that are social.

7. Other websites along with Facebook have had to make judgements on what makes it into a member’s News Feed. Facebook recently announced that promotional posts might find a substantial drop in distribution. To put it differently, advertisements messages will not be seen by most people unless they are paid for by the organization. For business owners, who have been using their News Feeds as free marketing spaces, this is a major blow.

Finally, since images are a significant element of many of the social networking websites now, including Twitter, someone with a background in graphic design as well as the capability to optimize picture size and dimensions required by various social sites is increasingly important. Running a successful social media marketing software requires encounter, instruction and research – and a lot of time. Time that company owners have all too little of these days.

If your ready to throw in the “Do It Yourself” towel, let’s have a conversation. Click Here and organize a free strategy session with me, Carla McNeil. Together we can discover if Butterfly Networking is the right professional for your business.

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I don’t know about you, but I invest a lot of time, money and energy looking for content for my Facebook Page. It definitely is one of the biggest time hogs when running a Facebook page. As engagement is absolutely necessary to maintain an active page finding, curating and posting great content is critical. However, who has time for it??!!

I have a great little short cut for you here today. I am going to walk you through the process of “How to put Facebook Posts Into an RSS Feed”. By implementing this strategy you’ll be able to quickly and easily review the latest posts on your favourite pages and share them on your own.

1) Find the pages where they post content that would be of interest to your fans.

2) get the Facebook ID using this webpage

4) Using the newly discovered Facebook ID insert it into this URL


5) Set up your account

6) Insert the newly created URL, the one that includes the Facebook ID of the page you wish to monitor

7) Click the “Add Content” button and add to your listings.

If you still find this too much work let’s chat. We have a service where we will do this for you at a VERY reasonable investment. Set up a free strategy session now ==>

Categories : Facebook, YouTube
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A small business social media manager helps you keep up with all of the changes and modifications that are happening on the social media platforms.

This week has been another week for big changes on Facebook.

They have made two major announcements, both of which I personally am very happy about.

Facebook wants you the user to easily find what you are looking for and to have only relevant information show up in your newsfeed.

The two updates are:small business social media manager keeps you up on the changes

1) Reduce click-baiting headlines,

2) Help people see links shared on Facebook in the best format.

First off, what is click baiting?  

Here is the definition from wikipedia:

Clickbait is a pejorative term describing web content that is aimed at generating online advertising revenue, especially at the expense of quality or accuracy, relying on sensationalist headlines to attract click-throughs and to encourage forwarding of the material over online social networks. Clickbait headlines typically aim to exploit the “curiosity gap“, providing just enough information to make the reader curious, but not enough to satisfy their curiosity without clicking through to the linked content.

Sites that have been described as using click-bait marketing techniques include Upworthy[2][4] and the Huffington Post.

Here is how Facebook will determine what looks like a click-bait.

One way is to look at how long people spend reading an article away from Facebook. If people click on an article and spend time reading it, it suggests they clicked through to something valuable. If they click through to a link and then come straight back to Facebook, it suggests that they didn’t find something that they wanted. With this update we will start taking into account whether people tend to spend time away from Facebook after clicking a link, or whether they tend to come straight back to News Feed when we rank stories with links in them.

Another factor we will use to try and show fewer of these types of stories is to look at the ratio of people clicking on the content compared to people discussing and sharing it with their friends. If a lot of people click on the link, but relatively few people click Like, or comment on the story when they return to Facebook, this also suggests that people didn’t click through to something that was valuable to them.

Shared Links in the Newsfeed

In the past most people will insert the link when creating the post, let Facebook work it’s magic and populate the post with whatever the link takes us too AND then remove the link.  I personally have done this a number of times, the reason is the link can be super long and ugly.

Here is the update from Facebook:

We’ve found that people often prefer to click on links that are displayed in the link format (which appears when you paste a link while drafting a new westminster small business social media managerpost), rather than links that are buried in photo captions. The link format shows some additional information associated with the link, such as the beginning of the article, which makes it easier for someone to decide if they want to click through. This format also makes it easier for someone to click through on mobile devices, which have a smaller screen.

With this update, we will prioritize showing links in the link-format, and show fewer links shared in captions or status updates.

The best way to share a link after these updates will be to use the link format. In our studies, these posts have received twice as many clicks compared to links embedded in photo captions. In general, we recommend that you use the story type that best fits the message that you want to tell – whether that’s a status, photo, link or video.

 There are many other benefits for having a small business social media manager on your team.  Check out this blog post where I share more reasons why you need a social media manager.

Ready to discover just how I can help, register for you free 30 minute social media consultation today.

Categories : Articles, Facebook
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In January of this year I promised myself I would finally hit the 300th article published on my Ezine Articles account. I had gotten out of the habit of writing articles on a consistent basis and missed the traffic that they sent to my website.  However I still never seemed to find the time to write on a regular basis once I “retired” from my job as a Human Resources Consultant for the Canadian Federal Government.

Ezine Article Expert - Carla McNeil

Ezine Article Expert – Carla McNeil

Prior to retiring I had been in the habit of sitting and writing for 15 minutes first thing each morning.  Alas, life changes and sometimes those good habits disappear!  However I knew the importance of the consistent publishing and it kept nagging me that I was so close but still hadn’t written that 300th article.  For me the phrase “squeaky wheel gets the grease” applies as every once in a while the thought kept popping up “300th article?  Where is it??”

For those of you who aren’t aware, Ezine Articles is the best online article directory.  A website where you can post your articles for free.

Here is a quote from their website,

Q: Why should you submit your best quality original articles to

A: You will get a chance to receive a massive increase in exposure and a boost in credibility. You will be able to include a short blurb about yourself, your business, and your website in your Resource Box (located directly below your article body) that delivers pre-qualified visitors back to your website brings real-world experts and ezine publishers together.

Our searchable database of hundreds of thousands of quality original articles, posted by Expert Authors & Writers, allows email newsletter publishers who are hungry for fresh content to find articles to include in their next newsletter (up to 25 articles per year per our Publisher TOS).

I had been going through some big challenges and things just weren’t going well.  So I decided I needed to get back in my comfort zone.  I sat down and wrote the final three (3) articles in one day.   Sometimes it is very good for our physical and mental health just to take a step back, take a deep breath and do something that you really know how to do well.  AND that’s what I did.BN - Ezine Articles #300

Not only did I accomplish the goal of the 300th article but I also cleaned up my own head space.  I had been getting down on myself because things weren’t going as quickly and as well as I had expected.  By going back into my comfort zone I realized just how much I had accomplished in the past year.  I remembered back when it was HARD to write articles, I didn’t know what I was doing and I hung onto the belief of my coach Jeff Herring.  (he kept telling me I could do it!)  I was also able to apply that same thinking to what I am doing now.  One day I will sit back and remember what it took to accomplish my current goals. :-)

I have also been working really hard on Facebook lately, they keep changing so much.  My product Going Global With Facebook, a membership site to learn Facebook for business, just keeps growing.  I can also remember back when I had no idea how to post a Facebook ad, now that too is easy.  

In celebration of this achievement I have reduced the investment of my Going Global With Facebook membership , you can get it today for 50% off the regular price.  Click Here to Get Started



Categories : Articles
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