3 Simple Steps – Effective Content Marketing Made Easy
Every online business owner knows that effective content marketing requires more than just well-written, informative data and effective search engine optimization to increase traffic to a website. However many people make it harder than it needs to be, here are 3 simple steps effective content marketing. The key to your successful site is content marketing made easy. It is important for web developers and designers to incorporate useful and efficient elements such as content writing, SEO, and social media marketing into their marketing strategies. Each of these elements contributes to your site’s visibility, but when you add images to that list of important elements you can sit back and watch your traffic grow.
Great Content Marketing Includes Images
The first of three simple steps involves the strategic use of images that will contribute greatly to your sites visibility. When properly used they can add to and greatly enhance your site content, improve your reach through organic searches, and certainly catch both the eye and the interest of potential new customers and clients. It is important to recognize that websites that use blogs with images receive more views than those blogs that contain no images simply because the human eye is naturally drawn to images first before written content. Nowadays it is ever so easy and fast to upload pictures to a site and certainly the wide range of images and the availability of images make this necessary task a remarkably easy one absolutely a necessary one. Using product images is every bit as important to your site. Providing small, high resolution images of your products will allow visitors to your site to quickly and effectively shop and compare your products. Be sure to use relevant keywords for the image’s name and make consistent use of Alt text as well.
Content Marketing Requires Research
Your second step to effective content marketing requires you to research and discover what products, services or information your audience is looking for and what their primary needs may be. In determining your target audience needs, you increase your capability of providing content and images that are specific to their needs and ultimately contribute to increased traffic and potentially increased revenues for your company as well. Keep in mind that using existing content from other reliable sources such as news items, and commentaries and adding your own little spin to the content as to how it impacts your customers, can be an incredibly effective tool. Expanding on ideas, challenging comments and assumptions, weighing in on conversations are all tools you can use to increase traffic to your own site without having to put time into creating your own original content time and time again. Give ample time to research questions your customers are asking, the topics that are of interest to them, the subject matter of their own forums and anything else that your customers may find to be useful.
Prepare Your Content for the Search Engines
The third step to your marketing strategy is that of preparing your content for search engines. The use of informative and creative content is obviously the most important rule when preparing content for SEO. By creating amazing content that people actually want to read, you are increasing the chances of having your content shared. In addition, linking out to authority sites from within your own blog posts will help your site to show up in Google image searches as will abundant blog comments which tells Google that your post is something that people are not only reading and interested in but are interacting on. Keep in mind that blog comments and added images keep your content looking fresh and new. So posting often to your blog keeps your content from getting stale and keeps your Google rankings up. When hunting for the images online be sure to use photos where copyright is not an issue.
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Many business owners find themselves asking one simple question – Content Marketing, is it right for my business now? The answer to this question is an emphatic yes. Every online business owner is fully aware of the importance of informative data. Whether it be an ideal landing page, product and service descriptions, an email, a social media tweet, or a Facebook post, each and every one of these concepts has one primary element in common – they all deliver an important message to your target audience. Successful communications with clients and customers is critical to the success of an online business and to the company as a whole.
Create Informative Content
Recognizing the importance of informative content, it only stands to reason that content marketing plays an all important role in the presentation and marketing of your brand and image. Utilizing your creative, informative content for purposes of achieving your long term marketing goals for your business is what content marketing is all about. There is a wide range of benefits to be experienced by way of appropriate content marketing that is properly presented to audiences including gaining potential new customers, reaching out to existing customers, or simply providing an awareness of your company brand and image.
In addition, to bringing a whole new awareness to your brand and image, your content marketing provides insight and a topic of conversation with all your viewers who, in turn, share information about your company, products and services with other online users. Many times these communications include sharing links to your web site and to your product and services web pages. Certainly this is an attractive bit of marketing and is absolutely beneficial to your brand and image. By delivering your creative content to specific audiences you are getting your product, brand, and image in front of target audiences, which ultimately makes it much easier and far more convenient for audiences to purchase your products or services. By taking the initiative to pass along your content you are opening doors that allow customers, old and new, to pass through.
Further, more obvious benefits of content marketing, include such no brainers as increased traffic to your site. Being the most important of benefits that every online business owner hopes to achieve, by developing informative and creative content you can definitely bring more users and viewers to your site making it much easier for viewers to find, research, and ultimately purchase your products and services.
Search Engines Love Informative Content
Yet another obvious benefit is the simple fact that great, informative content proves to Google and other search engines that your site is not only important, but indeed authoritative. We all know this recognition Google results in great search engine optimization.(you get Found!) Knowing full well the role that SEO plays in every online business, this marketing strategy is imperative to the success of your business and to increasing the overall ranking of your site as well as increasing your customer base and your overall company revenues over time.
In summary, the use of content marketing is ideal for brand building, improving social efforts, increasing your audience, and creating a consistent positive experience for clients. Remember, content is only as attractive and useful as you create it to be. Once you create your informative content remember that it can be used on all your social media profiles too! Check out some of the posts on Butterfly Networking, you’ll notice the same information over on all the different platforms.
Content marketing Is It Right For My Business – Yes Most Definitely!
Pitching your content to the right audiences is the foundation of successful content marketing and ongoing content marketing simply keeps clients and customers apprised of what is going on with your company and products, and provides them all the insight needed to make that ultimate purchase when the time is right. Your visible presence in the marketplace, whether through social media platforms, blog posts, or informative emails, keeps your company, products and services alive in the minds of customers, old and new, and provides them with all the resources, data, and tools necessary to purchase when the time suits their needs. After all is said and done, you will certainly find the answer to that haunting question “Content marketing – is it right for my business” to be a flat out yes, since its consistent use will assist in achieving all your business goals in a matter of time.
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Great Helpdesk Solution
Every business owner recognizes the importance of having an effective and efficient helpdesk system for not only their in-house staff, but for outside customers and clients as well. With so many systems out there today, it can be somewhat of a challenge to choose the perfect system for your startup small business. OSTicket is truly the most popular and trusted customer support ticketing system across the globe today. This state of the art system was designed and developed to help business owners improve upon their overall customer service by providing an effective customer service platform that delivers top of the line customer service support.
OSTicket is not only fast, effective and free, but is a measurable support system that business owners everywhere are finding to be dependable, flexible, efficient and incredibly reliable. The system is recognized as the best all round help ticket system available on the web today. Starting out with your new business is a challenge within itself, but having all the appropriate tools in place will certainly minimize those challenges for you. OSTicket is one of those necessary tools, and with the system’s flexibility business owners today are enjoying the advanced, easy to use features that this system provides. From tracking help tickets to providing timely responses to customer requests, OSTicket is the ideal tool for you.
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Are you looking for a free webinar solution to communicate more easily with your clients and customers online? When starting out with your online business it is important to recognize the variety of marketing tools available today that will help to improve your business productivity and enhance your daily tasks. One of the many resourceful tools available today to aid small businesses with their start up is that of Google Hangouts.
Your Best Free Webinar Solution
Google Hangouts is a communications service that offers its users the capability to initiate and participate in text, voice and video chats, whether one on one with individual customers or with a group of customers at the same time. Built right into Google+ and Gmail and also available as a mobile app, Google Hangouts has earned its spot at the top of the list of useful and must have business tools and resources for all business owners.
Google Hangouts is growing in popularity more and more with every passing day because of the many benefits it offers to small business owners of every niche. Billed as a social network in and of itself, Google Hangouts is designed with a primary focus on helping businesses with their overall marketing and business strategies. Offering businesses a range of online marketing tools, including this free webinar solution, its ease of use and its diverse capabilities is ever present on all types of devices. The most practical and popular of all its uses is that of setting up meetings with fellow business owners, potential customers, existing clients and vendors, and any other group of important peoples you, as a business owner, deem fit to communicate with.
With Google Hangouts, your free webinar solution, you can introduce your targeted audience to your products and services and also offer them insight on how to utilize the products. In addition, business owners can inform their customers and clients on the many features and benefits of their products and services as well as use this spectacular tool as a means for customers to communicate with you on other issues, including problems with products or services. It goes without saying that any customer would appreciate having the capability of communicating with a product or service provider on a personal level and receive prompt and attentive responses to their communications. Certainly Google Hangouts allows for such a professional and satisfying experience.
Automatically Posts your Google Hangout Directly to YouTube
Another attractive feature of Google Hangouts is the simple fact that you can record all your meetings or perhaps product or service presentations made, and then be able to post the videos created on your other social media sites. Your Google Hangout video automatically is posted to the YouTube account associated with your Gmail. Further, you can add all your recorded videos to your business website or to your company blog affording visitors to your site informative content about your business, your services and your products.
Overall, this simple, easy to use, and very resourceful marketing tool is a must have, must use for every small business owner. Surely enhancing your marketing strategies is important to your company’s presence and success and indeed Google Hangouts is a truly innovative tool that can allow small business owners to accomplish that very task.
Every business owner is in need of an effective and user friendly web-based project management application that can easily solve project management disasters. Trello is an ideal collaboration tool that takes all your business projects and efficiently organizes them into boards which allows business owners to see, at one single glance, all projects being worked on, by whom, and the status of the projects as well. Certainly a tool that all business owners find useful and critical to their business operations, Trello is recognized throughout the world as the number one business management system today.
The Trello board is quite simply a list of all your business lists, filled with cards that are accessible to you as the business owner, and all your staff and team members. Offering you all the tools and resources needed to organize your every business project, regardless of how big or small the project may be, Trello certainly redefines business management. With Trello you can reach out and invite as many customers, clients, vendors, or other peoples to your board as you may want, and you can do it all for free. Trello’s unique and very user friendly tools allow you, as the administrator of the board, to drag and drop individuals to specific cards as part of your project streamlining. It allows you to divide up the project tasks all in one place while offering visibility and accessibility to all your team members.
With Trello you can start informative discussions inclusive with comments and attachments. In order to be certain that specific members see your comments, you simply mention that individual’s name in your comments and they will receive a notification on their end that a discussion requiring their attention is ongoing. When I have important conversations using email or Skype I copy and paste them into the appropriate project board in Trello. It annoys me to no end when I have to waste time looking for something I could easily have at the tip of my fingers. 🙂 In addition, you can add any files or documents to your discussion by simply uploading them from your computer.
One of the most useful and helpful features of Trello is the simple fact that whenever a member makes any comments or anything important at all happens with your board, you will be notified instantly by way of Trello’s innovative notification system. It doesn’t matter where you are, or what you are doing, so long as you have subscribed to the board you will receive all your notifications on any device. All Trello notifications stay in sync across all your individual systems and devices.
Additional helpful features include checklists and the use of completion and/or due dates. With these specialized features you are sure to never miss an important date or forget to perform an all-important task – certainly something every business owner wants and needs. You can see every one of your important dates and your important tasks all in one handy place – the calendar view inside of your Trello.
With a wide range of other innovative features, Trello works in real time, at real fast speeds. It can certainly be comforting to know that all your information is both secure and private since you have complete control over who will or will not see your boards. Your data is transferred via secure connections and encrypted off-site backups of all your data are created in case you ever suffer a loss of data or some sort of technology crisis.
There are different versions of Trello available depending upon your individual needs. As your business progresses, you can certainly move onto a more powerful Trello tool for your business – Trello Business Class. Trello offers business owners everything they need to get all their tasks and organizational procedures done. Though the product’s features are by all means enough to grab the attention of business owners, the “free” price tag makes this state of the art product one that business owners just simply cannot live without.
Join the millions of business owners and users today who have truly fallen head over heels for Trello. Visit Trello.com today and watch your business grow.