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If you have ever received an email with a subject line “reports citing copyright violations of your Facebook posts” ,I’m sure your heart dropped just like mine.  It can be an extremely stressful situation.  I remember reading the email that had been forwarded from a client, I had to read it twice and thought to myself “it’s not possible”. Like you, we do all we can to only share content that will keep you safe and definitely give credit where ever you can, but still that email shows up! You could also receive this same or similar message via the Facebook Messenger.

Is it a Phishing Attack?

It is very possible it is a phishing attack.  This however does not lessen the impact of discovering that email in your inbox.  Head over to Google and do a bit of research. Are others receiving the same email? Are there threads on different websites, including Facebook that describe the same incident? My first big clue should have been that I didn’t receive the first email from the client, it had been directed to my spam folder.

Facebook tells us to beware of;

Messages with misspellings and typos, multiple fonts or oddly-placed accents.

  • Messages that claim to have your password attached. Facebook will never send you your password as an attachment.
  • Mismatched links: When you hover over a link, look at the status bar at the bottom of your browser window, and make sure the link actually goes to the place shown in the email.

 

The first big clue that it is phishing; you are asked to enter your personal information AKA password.  Facebook will NEVER ask you for your password via email or message. You control all of that via the privacy settings on your profile. Do not click on any link, it could have some type of virus attached.  Forward the email over to Facebook at [email protected].  If we all let Facebook know when these things happen they will be able to put a stop to it sooner.

What Happens if It’s Real

Then I want you to do is to head over to Facebook and take a look at the page in question.  When you head over to your Facebook account to see what’s happening your account just might have been shut down by Facebook if there has been a complaint. There are a number of different steps Facebook may take;

  • Shut down your account
  • Blocked from posting to your page
  • Remove the suspect image

If the copyright infringement notification is truly from Facebook it will include the name and email address of the rights owner who made the report and/or the details of the report. Click here to be taken to the Facebook page that outlines the appeal process.

Make Sure It Doesn’t Happen to You

To make sure you never receive that email/message reading “Copyright violations of your Facebook posts”, do your research on any graphic you find online, find out if you can use it and if so how can you use it.  If you are only looking for general images to support your post or blog a real quick and easy method is a Google search.

Go to Google images, enter the keyword phase you would like to find a graphic for and search.  Once the search has populated, go to the top bar and click on tools, then usage rights.  You will find many images you will be able to use, just select the specific “rights” you are looking for. Enlarge that graphic on the left and you will see the path you need to take to identify images that won’t get you into trouble.

I use Google Images for a number of different posts, including graphics here on the blog and Facebook.  They usually aren’t the most exciting but they are definitely better than nothing. Remember there are lots of different programs you can use to edit a picture/graphic to make it more exciting.

Where can I find Free Images?

Here are 5 sources where you can find copyright free images;

There are many others, if you don’t find what you are looking for within the five sites above keep searching using your keyword and add “copyright free” then hit search.  There is a lot out there for the person who takes the time to look.

Is it Worth it to Buy Images?

Most definitely yes, but I recommend you only buy the ones that are very specific to your business and your current need.  Some images can cost $100.00’s of dollars, while others can be as affordable as a dollar.  Here is a list of a few of the sites where you can purchase images;

ShutterStock

DreamsTime

Fotolia

DepositPhotos

PhotoPin

Pond5

YAYImages

iStockPhoto

123RF

BigStock

MediaBakery

Hire Your Own Graphic Artist

This may not be as expensive as you might think.  There are 1,000’s of graphic artists in the Philippines looking for work who would love to be creating graphics for you.  Two of the graphics in this post were created by my graphic artist John Mark.  Check out http://www.onlinejobs.ph

If you would like assistance hiring your own graphic artist sign up for a free strategy session with me.  Be sure to add the information you are looking for your own graphic artist in the “Is There Anything Else You’d Like to Tell Me?” box.  Here’s the link to sign up for the session http://www.AskCarla.ca

Categories : Facebook
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Finding the social strategy that works best for your business can be a tedious and expensive task.  There are hundreds of strategies you can discover here online for free, but deciding which one is for you can be overwhelming.  Here are two that I personally find effective.  Read the full blog posts and decide if they are right for you.

 

You think you’re convinced about content marketing.

You think…sort of…not entirely sure.

But you’re ready to put in the effort.

You see other people getting amazing results.

You may even be getting good results already.

BUT….you want BETTER results in 2018.

So now’s the perfect time to hit the PAUSE button and make changes to your content strategy.

The goal of this article is to help you pause and reconsider your strategy.

You may even hit the RESET button, but either way you’ll make some improvements.

Read more: The ELEVATE Framework for Building your Content Marketing Plan via Razor Social

Getting comfortable on camera is easier than you think.

Wondering how video can support your sales process?

Looking for tips on how to use video in your marketing funnel?

To explore how video can turn leads into customers, I interview Marcus Sheridan.

Read more: How to Use Video Content to Sell via Social Media Examiner

9 Ways to Use Social Media to Promote Your Online Course

Ever wonder why one online course succeeds while another fails?

Or how certain training courses amass a huge amount of sales in a short amount of time while the next falls flat?

The difference is in the promotion!

If you’ve wondered how to market your online course, I’m here to show you how easy it can be.

Below are 9 ways you can use social media to promote your online course and wow your audience.

Read more: 9 Ways to Use Social Media to Promote Your Online Course via Post Planner

 

 

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How to Find Out Who's Your Social Media Audience on All Major Social Networks

We often recommend crafting your social media posts according to your audience.

But how do you know who the individuals that make up your social media audience are? And how do you know what content they like?

Answering these two questions is essential if you’re looking to execute a successful social media strategy. And often, you’ll find the answers by turning to data and social media analytics.

In this post, I’ll share a few ways of using data to find out more about your social media audience across the major social media platforms — Facebook, Instagram, Twitter, LinkedIn, and Pinterest.

Read more: 10 Free Tools to Help You Understand Your Social Media Audience via Buffer Social

Is Content Marketing still worth the investment?

Creating valuable content that your target audience is searching for every day continues to be a highly effective way of building an audience.

This shows mentions of ‘Content Marketing’ over the space of a couple of weeks using Brand24. A lot of people are still taking about content marketing!

But…

With the exception of the lucky few, no one can really sit back and just wait for the inbound traffic to come.

Read more: The ELEVATE Framework for Building your Content Marketing Plan via Razor Social

Upselling and cross-selling have obvious benefits for any company, no matter what the industry: more revenue.

The problem is, savvy customers can see right through the “You may also like … ” line, and often stick with the original purchase. And this can feel even tougher if you work in customer success — where your job isn’t technically sales, but you might find opportunities to make sales in your calls or emails with customers. For example, if your customer has successfully enjoyed using your product for a few months, you will be the best person to mention another product they can use with it — or alongside it — to get better results.

Read more: 4 Tips to Learn How to Upsell and Cross-Sell via Hubspot

 

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Is it really possible to smash your best sales figures with Instagram?  If your potential customer or client is within the age group below the answer is very likely yes.  This is definitely the place to be if you want to target mobile millennials.

If your target market is in those groups above Instagram may be your most profitable way to market to them.

 How can Instagram help my business?

Used properly Instagram can be one of the easiest platforms to find and obtain followers.  Studies have shown that Instagram provides brands with more engagement than any other social media platform.  Once you have followers it is much easier to engage and develop a loyal audience. Your best sales figures with Instagram may only be a few images/photos away.

What filter was used on the image of Vancouver?

Do your research and discover which of the many popular hashtags on Instagram can be associated with your products and services.  Then use them liberally.

Example:

Location Hashtag:

#vancouver, #vancouvereats, #vancouverlife, #vancouverdogs, #vancouverfood, #vancouverart, #vancouverstyle

Product Category Hashtags:

#coffee, #coffeelover, #coffeelife, #coffeetime, #coffeeart, #coffeeshop, #coffeemug, #coffeebar

Brand Hashtag:

#ALSIceBucketChallenge – ALS Association ( I vividly remember this one, do you?)

#TweetFromTheSeat – Charmin

#ShareACoke – Coca-Cola

How can Instagram grow business?

Start with being very clear about your business.  Exactly what is that you do, how do you want your business to come across.  For me I teach and implement social media, but it’s very important to me to keep the fun in building a business.  When you go to my Facebook page you will often see silliness, but that’s just part of my persona.  I love to mix the serious with the fun and of course share my favourite puppy pictures.  Being consistent with your brand builds trust and keeps people coming back.

Share images you believe people will love.  This is not always easy!  If you take pictures yourself you can spice them up with any of the free add-ons Instagram offers, personally I love the emoji’s.  What’s your fav?  If you don’t take many pictures you can go to one of the many sites and buy them.  I do recommend becoming a member of one of the sites, that way you will get a much better rate per image.  Instagram needs lots of images. Remember you can always share the images from others to round out the content on your profile.

How do I grow my Instagram followers?

I searched many blogs for information and confirmation on this specific topic.  The best I uncovered is Top 10 Instagram Growth Tactics from Buffer Social

  1. Post consistently (at least once a day)
  2. Study and load up on quality hashtags
  3. Share user generated content
  4. Ask users to “tag a friend”
  5. Use the right filters
  6. Host a photo contest
  7. Add some emojis
  8. Cross-promote
  9. Try video, too
  10. Share the love

#1 Post Consistently

Most people do post once per day, but I have noticed the more popular profiles post more than that.  Some as much as 5 – 10 per day.  Decide how much you can handle and develop your strategy for where the images are coming from and how to post them consistently.  Figure out what schedule works best for you and stick to it.

One idea I love if you have pets or kids is to take your pictures (only the ones you want public of course) add a quote, emoji or saying.  This is relatively easy to do and if you have lots of pictures would also be pretty quick.

 

#2 Study and load up on hashtags

I have found that hashtags are utilized more on Instagram than other platforms AND the big plus people use them constantly! Do some research, find the hashtags more suitable for your business, find lots. Then use them liberally.

Keep your list of hashtags in a separate document so that they are ready to use instantly.  Watch which ones actually produce results for you and use them more! 🙂 This is key to hitting your best sales figures with Instagram.

#3 Share user generated content

In the beginning before you have built your brand you will need to uncover profiles with complimentary content to yours and share user content from there.  As you build your own brand you can consistently and constantly ask people for their images.

Take a peek at Airbnb where most of their content is user generated.  This may inspire you!

Here are three of the most popular images, would you share any of these?

#4 Ask users to “tag a friend”

This is a very common practice on Facebook and it works well on Instagram too

#5 Use the right filters

There are no hard and fast rules about using filters, but some definitely work better than others.  The top 3 filters according to Canva are Claredon, Gingham with Juno and Lark tying for third spot.  You can change up your photo in an instant by applying a filter, maybe even change it to a work of art.

Instagram Help tells us once you’ve taken or uploaded a photo or video, you can edit it by applying filters:
  • Tap Next, then tap the filter you’d like to apply.

  • Tap the filter again if you want to adjust filter strength up or down using the slider. Tap Done to save your change.

  • Tap Next to add a caption and location and to share your photo.

#6 Host a photo contest

People love to share their pictures, Instagram itself is proof of that! Developing a contest for your brand does not have to be complicated.  You can simply set a theme and date, then ask people to participate.  Remember to use those hashtags.

#7 Add some emojis

Instagram has the standard sets of emojis built in; Smileys & People, Animals & nature, Food & Drink, Activity, Travel & Places, Objects, Flags and Symbols. You can even search using the emoji hashtag.

 

#8 Cross-promote

 

 

Find a few people and work together and promote each other.  PLUS be sure to share your Instagram on all of your other social media profiles like Facebook, Twitter, etc!

#9 Try video, too

Instagram allows 60 second videos.  I’m sure you can make one for that length of time, test out your 60 second video skills on your pet.

#10 Share the love

Remember you can quickly and easily share the love, all the images you like, the ones that make you smile, something your considering buying or just your favourite quotes are some of the many reasons to share.  Recently I was looking at purchasing a specific frying pan, I posted the picture and asked people’s opinion.  I received a ton of responses and yes ended up buying the frying pan.

Check out Instagram Storie to boost and grow your business on Instagram.

Categories : Instagram
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In all of the noise happening on the web will your website or social media profiles be found?

Here’s a great blog post for you, explains how search works and what you can do to make sure your business will be found in all that noise.  SEO is definitely an investment and is every changing.

Google's How Search Works Page in November 2013. Small Business SEO: Do These 5 Things To Get Ahead in 2018.

The web is growing

When Google first published its free publication explaining the steps it takes to decide what ranks where in search results (How Search Works), it said the Web was made up of “over 30 trillion individual pages”. That was in 2013.

Here’s how it looked in November 2017 when Google’s Gary Illes said that they were aware of roughly 130 trillion pages. That’s over 300 percent growth in just 4 years.

Read more: 6 SEO Tips to Help Small Businesses Get Ahead In 2018 via Social Media Today

Facebook Live example

Wondering how live video can help you make money?

Looking for ways to increase the return on your investment in live video?

In this article, you’ll discover six ways to develop leads and boost sales using live video.

Read more: How to Use Live Video to Generate Leads and Sell via Social Media Examiner

How to Use Social Networking to Grow Your Business

If you’re an entrepreneur or small business owner, networking is a crucial part of your day.

Especially since the days of making connections solely through conferences and other live events are long gone.

Social media has made it easier than ever to connect with like-minded individuals, customers, and potential clients.

But, it all still takes time. If you want to succeed at using social networking to grow your business, you need to be intentional in your outreach.

Read more: How to Use Social Networking to Grow Your Business via Rebekah Radice

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