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Want to add more polish to your Facebook Live broadcasts?

Wondering how Facebook Creator can help?

Facebook Creator is a handy all-in-one app that lets you record branded video, chat with your community, and get valuable insights for your content.

In this article, you’ll discover how to use the Facebook Creator mobile app to get the most out of your Facebook Live videos.

Read more: How to Use the Facebook Creator App via Social Media Examiner

So, you’ve built a social media marketing foundation. That’s great, but let’s take things to the next level.

Today, we’re going to outline some simple, effective ways to help improve your Facebook performance to get more followers, build engagement and drive traffic to your website.

To begin, let’s start with goals.

Read more: How to Get More Facebook Followers and Improve Engagement via Social Media Today

10 Quick and Easy Ways to Get More People In Your Facebook Group

Do you have a Facebook group for your business?

I’m not talking about your Facebook PAGE, although that’s super important too!

I’m talking about Facebook groups, which are now being used by 1 BILLION people each month.

Facebook groups are a fantastic way to provide value to your audience, while growing your traffic, email list and sales.

They provide a more personal, interactive environment where you can:

– Give advice on common problems or issues related to your industry
– Become a trusted expert in your field
– Connect your customers or clients with one another
– Promote your stuff: blog posts, products, services – you name it!
– But while Facebook groups can be amazing brand-building tools, getting people to actually JOIN them can be a challenge.

This post will outline 10 quick and easy ways you can start growing your Facebook group today!

Read more: 10 Quick and Easy Ways to Get More People In Your Facebook Group via kim Garst

 

 

Categories : Facebook
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3 Quick Tips To Increase Inbound Traffic To Your Website

Website traffic plays a major role in your company’s success.

Naturally, more visitors means more conversions, regardless of your current conversion rate.

If you’re not dedicating time and effort towards turning your brand into an authority in the niche, you’re missing out.

What you need is to divert at least a chunk of your attention towards inbound marketing.

Inbound is exactly what the name says it is: a blend of marketing strategies designed to channel potential buyers to your business through relevant content creating, search engine marketing and a social media presence.

If you’re not already making use of at least a couple of the tips I’m going to share with you below, you’re doing it wrong.

Read more: 3 Quick Tips To Increase Inbound Traffic To Your Website via Jeff Bullas

Link Retargeting from RetargetLinks

Have you ever noticed Amazon ads following you when you left a full cart at checkout without paying?

These are ads are incredibly accurate as they show you the exact product you have in the cart or have visited.

They are also effective, it keeps the Amazon cart top of mind as you compare options or think about it.

This is called retargeting and it is because Amazon “cookied” you when you visited their pages. The Amazon cookie is recognized by the publishers and they then show the appropriate ad.

In fact, according to MarketingLand, “it’s not uncommon to see amazing CTRs [click through rates] with retargeting, anywhere from 0.30-0.95% – which is 3-10x higher than the industry average.”

This is because major providers like Google have “Ad Networks” which consist of publishers (large, like Fortune, Forbes, Wall Street Journal, Wired etc. or small like bloggers) who have agreed to place banner ads in specific locations.

The site owners earn a percentage which often comes from bidding process between the advertisers that have cookied a given person (browsers often carry dozens of advertising cookies).

The trick, though, is that retargeting only works on people who have been to your website.

Or does it?

I’m going to introduce you to a new tool that works even if people haven’t been to your site. I’ll explain what Link Retargeting is and how it works, and then provide three specific ways to use it to grow your business.

Read more: How To Use Powerful Link Retargeting To Grow Your Business via The Social Media Hat

How to Optimize Tweets for More Blog Traffic

If you use Twitter in your marketing strategy, you undoubtedly spend hours carefully crafting generous numbers of tweets for your brand. Twitter, being the fastest-paced social network, requires us to engage with our audience often throughout the entire day.

Why?

In the past second, 7,803 tweets were sent.

Tweet Counter
Your branded tweet, while the most perfectly concise and engaging tweet ever, is now competing against nearly 8,000 other tweets as soon as it is sent. Unlike other networks, where we can still achieve success with 1-2 posts each day, our Twitter strategies need to be stock-piled with engaging content if we are to keep up with the pace at which our audience consumes information on Twitter.

Once your tweets hit the feed, how do you measure the performance of posts specifically designed to drive users to your website?

Linking Twitter to our website provides valuable cross-channel engagement, drives campaign objectives, and gets users to the point of purchase (or a landing page where we can then provide more information). Despite this, it’s not always easy or obvious how to optimize our tweets to increase website traffic.

Let’s fix that. In this post, we’ll show you how to use Twitter to drive web traffic.

Read more: How to Transform Your Content Marketing Strategy in 30 Days via Simply Measured

 

Categories : Articles
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Why use video, does it really matter?  It only matters if you want to be found online the easier way.  In my previous blog post titled “5 Reasons Video Marks Marketing Magic for You” I shared some great statistics, showing just how many people are using and watching video, here are a few more…

  • Almost 5 billion videos are watched on Youtube every single day.
  • YouTube gets over 30 million visitors per day
  • 6 out of 10 people prefer online video platforms to live TV

Video Builds Trust

Why is trust so important? People want to actually know about your brand, they want to connect with ei

ther your brand or you (perhaps both).  It builds that recognition “ahhh I know this brand/person, they are one of the good guys, like me!”  This is your goal, as soon as people see your name or logo they feel safe that you will not rip them off.  You care and offer value!

Two very effective types of video to build trust are:

1)    Explainer

2)    Story (everybody loves a good story)

A good quality video can really shape the opinion of your audience.  Remember everything you do and say in your video tells a story about you, consistent and competent are your goals.

Google Loves Videos (let’s get technical)

Google is all about providing a great experience for their users.  This means the consistently need quality content to index (show to you).  Video can be great quality content.

1)      Other people will link to your post 3 times more often than a post without a video (SEOMoz)  Google loves “inbound links” because it is another way others can point to your content and say “this is good stuff”.

2)      People stay on your blog post longer when you have a video.  Aka stickiness The longer they stick the better the page will rank in the search engines. AKA Google

3)      Take advantage of the 2nd largest search engine – YouTube, Yes YouTube.  Did you know that over 100 hours of video content is uploaded to YouTube Every Minute

Video Shows Great ROI

 

 

 

Video Boosts Conversions and Sales

When you create an explainer video it is the first step of a purchase decision, the video will help you “explain” how your brand can help.  Explainer videos do a very good job of quickly explaining in an engaging manner what you are all about.

People engage more easily with animated explainer videos with cute characters.  They encourage the bonding with your brand and increase the empathy and trust factors.

Google loves video, by making these videos and adding them to YouTube you can increase your online visibility.

Check out Video Maker FX, it will make all of this easy!

 

Categories : YouTube
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Lately I have been seeing a number of people complaining about Facebook Messenger, however let them go because they are not your ideal client!

Marketing via Facebook Messenger can be lucrative and fun when you do it with the right intentions.  Read this article and test out the strategies in your business.  You may be pleasantly surprised.

Facebook Messenger Marketing: 7 Ideas You Can Try Today

We often think of social media as just the major social media networks such as Facebook, Instagram, Twitter, and LinkedIn. But that thinking misses a big part — a bigger part, in fact — of social media. And that’s messaging apps.

If you are starting to think that messaging might be great for your business, read on to find out the seven ways of using Facebook Messenger for your marketing.

Read more: 7 Facebook Messenger Marketing Strategies You Can Try Today via Buffer Social 

How To Create Facebook Ads That Convert

Placing Facebook ads with the intent to convert requires a unique approach, one that is much different than trying to get more Page likes or build brand awareness. Rather than just simply putting your brand in front of people, you need to convince your audience that behind that call-to-action button is an extremely valuable offer. With an ineffective strategy, you could be flushing advertising budget down the toilet.

Read more: How To Create Facebook Ads That Convert via Social Media Hat

5 Ways to Use Social Media to Build Influence

Have you ever wondered how to gain attention on social media and expand your brand?

Wish you could make powerful connections, create differentiation, and establish credibility?

You can! But it will take some work, flexibility, and a commitment to consistency.

Ready to make it happen?

Read more: 5 Ways to Use Social Media to Build Influence via Rebekah Radice

 

Categories : Facebook
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5 Reasons Video Makes Marketing Magic for You is because 100,000’s of people watch them, constantly.

Every year the numbers keep going up and up. More and more people are searching YouTube daily looking for solutions.  AND they are looking for 1,000’s of different kinds of solutions.  Personally I have watched 100’s of training videos on how complete only one specific little task.  I have selected coaches, both personal and business, because of great videos they have posted.  I have taught my family and friends how to find their solutions quickly and easily using video.  Think about how many videos you have watched and the multitude of reasons you have done so.  Now it’s time for you to be the solution someone is looking for.

  • The average number of mobile YouTube video views per day is 1,000,000,000
  • The total number of hours of video watched on YouTube each month – 3.25 billion.
  • 10,113 Youtube videos generated over 1 billion views.

Great Format To Educate and Share

Video makes it so easy to educate your peeps!  With Facebook Live it can happen even easier. It’s a great way to create content to interact with your subscribers. My favourite tool for super quick videos that are under 5 minutes is Jing.  Jing is the free offering from TechSmith, the creators of Camtasia.  Often when someone asks me a social media question if the answer can be provided in a screenshare video I make one.  In my case it is faster to make a quick video rather than type something out.  The bonus is the video can be uploaded to YouTube and shared over and over again.  Need some ideas for short, snappy videos to share;

  • List of the benefits you provide (1 video per benefit)
  • Definition of terms used in your niche/industry
  • What makes you different from the competition (one difference per video)
  • Reviews of products you would like to promote

Just this list alone could potentially be 20 – 40 videos for you.  Even if you believe the video would only be 2 minutes, it’s still worth making and sharing.

Video Boosts Conversions and Sales

The stats no matter where you look all support the fact that video really does help you sell more of your products and services.  So what do you actually have to do to make a video that converts?

  1. Smiling Face – that open, honest, smiling face can go along way to demonstrating you are a real person.  A person who can add value.
  2. Entertain/Teach – if you are strictly entertaining you definitely want to keep it short.  Unfortunately attention spans are not what they used to be.  You definitely want to make your point as quickly as you can.  There are 2 different types of teaching, a short how to video or a longer webinar type training video.  Be sure to use each appropriately.
  3. More quickly builds sense of trust – it really is true, even if you don’t look your very best, perhaps you trip over a word or two, maybe you even um and ahh a bit, the smiling face/talking head can really have a huge impact.  You are real! You are like them!  Even you can make a mistake!  AND look you still have success, even after all the “whoops”. 🙂

Video is helping your competition, why not you?

Head out there on your favourite browser and conduct a few searches for your competition.  I’ll bet that the people who are doing really well are using video.  These people are your competition, it’s best to get in the game with them.  Start using video, or if you’re like me, I definitely need to “ramp it UP”!  People access video for many reasons and from many places.  Downloading videos to watch while on a plane is one of my favourite ways to pass the time on a long flight.  What is your favourite reason for watching video?

A video conveys huge amounts of information in a short time.

When I think of how long it would take me to type out the procedure for a quick how to video vs making a screenshot video I cringe.  It is much faster to make the video like in this example here of how to download a Facebook Live video.

If you would prefer to have written instructions, here ya go! 🙂  They took be double the time to type them out vs making the actual video.

  1. Go to the Facebook video you wish to download, be sure you have clicked on the individual video
  2. Copy the video URL and paste it into a new window (I do this just to have a window open with the original video in case something happens)
  3. Replace the www in the URL with m. EG: http://www.facebook.com/BIGLongUglyURL http://m.facebook.com/BIGLongUglyURL and hit enter
  4. This takes you to the FB mobile site, once there click on your video.
  5. While the video is playing if you are on a pc right click on the video screen and select “save video as” and select a location on your computer to save the video.
  6. I save mine in “Downloads”, once they have been uploaded to iTunes I delete them from my computer.

Bring More Interaction with your Audience

Did you know that 65% of people are visual learners?  When we insert video and even images people remember better. People connect with us better when we put ourselves out there in video.  We, as human being respond to faces, we do it right from birth.  Put your face in a video, even if it just a still picture of you at the beginning of your video.  Faces capture attention, build the whole “know, like and trust” factor and make other feel something.  Emotion shows on our face and we people empathize with other people.  Be brave make a video with your face on it!  After doing the research for this blog post I know I certainly will do more.

Interested in a tool that will assist you in creating video, better video?  Click Here

 

Categories : YouTube
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