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Facebook is always updating their algorithm, along with most other social media sites.  It’s one of the main reasons I started sharing all of these different blog posts each Wednesday.  It’s a time consuming task to keep up with it all.  

Please enjoy reading today’s articles;

2 Reasons Facebook’s Latest Algorithm Change Will Impact Marketers

According to a Parse.ly data analysis of over 2,500 sites, Facebook referral traffic now sits at 35.1 percent, while Google referrals are hovering just above 40 percent. Combined, the two tech giants own 85 percent of the mobile ad market and make up nearly 80 percent of all referral traffic to publisher and branded content sites.

https://contently.com/strategist/2017/09/28/facebook-algorithm-change-impacts-marketers/

You may be saying, “But I’m not a marketer”, however if you have a business you must market.  Please be as informed as you can!

This next one is from one of my mentors, Dr Ben Adkins.   His content is always well worth reading.

What is “Ad Maturing”? (How 48 Hours of Patience Lowered my Facebook Ad Cost by 34%)

There aren’t many things that you can learn
in 5 minutes that will both save you a fortune
and make you a fortune… but this is one of
those rare occasions…. so please read this all the way through.

I see it everyday…

…People trying to promote their businesses and

products on Facebook and they lose a ton of
money because they don’t understand one
simple way that Facebook Ads work.

http://www.fearlesssocial.com/blog/ad-maturing-48-hours-patience-lowered-facebook-ad-cost-34/

 

Enjoy and as always would love to have your comments and questions right here on the blog.

 

 

 

Categories : Facebook
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Facebook will allow you to join 6000 groups.  However if you want to use Facebook groups to generate web traffic you will need to limit it to the number you can manage.  You will need to be active in the groups, make useful comments and not fade into the background.

Here are 4 strategies you can use to use Facebook Groups to generate web traffic;

Use large, eye catching graphics

On of the most difficult things with Facebook is to actually catch someone’s attention long enough for them to stop and click on your graphic/post.  Your graphics need to stand out from the crowd;

  1. Facebook has 3 sizes and these will depend on your original
    1. square 400 px X 400 px
    2. horizontal 476 px X 238 px
    3. vertical 476 px X 714 px
  2. Use colours in your graphics that are NOT going to blend in with the background.  Never use the Facebook blue, other blues in different hues may work but your goal is to “pop” when some is scrolling through their newsfeed.
  3. Where ever possible use/create graphic that have something that’s just a little off. This will make people stop and look at it and attempt to figure out “what’s wrong”.  Hopefully they will even click to take a closer look.

Keep the wording short for Facebook Groups generate web traffic

The whole idea behind the large eye catching graphics is to get someone to click, when you give them too many words to read they can get distracted and simply move on.  Short and sweet is best.  I love this one from Whole Foods, it caught my eye when I was searching for a graphic to use here. Not only is it eye catching, but take a look at that wording “Get the scoop.”  Short and sweet!  Research done over on Kivi’s Non Profit Communication Blog indicates that short posts are definitely did perform better, however I love the fact that she dug a little deeper and discovered that long posts, when compelling work well too.  Her advice, which I am in total agreement with is…

“Write more short posts (40-80 characters), but don’t make EVERY post short”

Variety, both long and short posts will definitely assist in keeping members of your Facebook Group engaged.

Delete the link, keep the post clean

Did you know that Facebook will automatically populate your post once you insert your link into the box.  Once the information shows up you can highlight the link and delete it.  Now when people click on the photo it will automatically take them out to your link. (hopefully your website)  You will notice the graphic on the right has no visible link.  However if you were to click on the link right there in Facebook it would take you out to Instagram. The way you can tell is the text below the graphic.  Once you click and head over to Instagram you will recognize the text from the post.

One of the reasons you might want to do this is because some of the links out to blog posts or other sites may be horrifically long.  You also might want to use a tracking link (they are usually ugly), people can sometimes be quite suspicious of that type of link.  By removing the link after it has populated in the post you potentially increase your click through rate!  AND that’s a good thing.

Here is a sample of a long ugly link. ==>https://docs.google.com/document/d/1h4z9w1oqdApDdB80U3jOpeBjahH0P-Qr0MQKSfoCDFjjWQ0/edit  Try remembering that one! 🙂

Share the content from other blogs

This can seem counterintuitive, you might ask yourself “why would I send people away from my content?” Here are two good reasons:

When you share content that you find valuable you are providing value to your readers.  Think about how much time and effort you go through to find answers to your own questions.  It’s a lot isn’t it!  By sharing other great posts and articles you are not only providing valuable information but you’re also making it much easier for your readers.

  1. I do a weekly post on Butterfly Networking of content that we curate.  We use articles I believe will be helpful to my readers. Often they answer a question that I have received from someone or that I myself have been looking for.  On a regular basis I bookmark posts because I know I want to go back to it or perhaps even write a blog post on a similar topic.

2.  The second reason is to get the attention of an expert in your field.  You must do this from the perspective of sharing and not what they just might give back to you.  Anything else is usually obvious and will not reflect well on you. You can’t be an expert at everything and sharing others content is a great way give to your community, your niche and the other experts.

These strategies will also work well on your Facebook page!

Need help getting that Facebook Page set up to be rocking and rolling for your business?

Check out my best selling product Facebook Set Up Like a Pro ==> http://clickherenow.co/FacebookPage

 

 

Categories : Facebook
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Leads from Facebook – Not!  This is something I hear again and again, people saying it just doesn’t work.  Check out today’s stories and maybe you’ll find the way that works best for you.  Personally I like #4.  Let me know which one you like the best too.

4 Ways to Generate Leads from Facebook (Which Most Business Aren't Using) | Social Media Today

 

Facebook has more than 1.3 billion daily active users, with each one of them spending an average of 50 minutes within their apps. Given the sheer presence and popularity of The Social Network, it’s a platform that marketers simply cannot ignore – however, research has revealed that only around 45% of marketers think that Facebook marketing is effective.

This implies that most marketers are still finding it difficult to generate leads for their businesses. According to the State of Inbound 2017 report, 63% of marketers say their top challenge is generating traffic and leads.

However, generating leads from Facebook may be easier than you think. In this post, we’ll look at how marketers can generate targeted leads from Facebook.

Here are four options to consider.

Read more: 4 Ways to Generate Leads from Facebook (Which Most Businesses Aren’t Using) via Social Media Today

facebook-promote-local-business-how-to-600 9I3tEx

Are you marketing a local business on Facebook?

Wondering how to drive leads and customers to your storefront?

In this article, you’ll discover three ways to promote your local business on Facebook.

Read more: 3 Ways to Promote a Local Business on Facebook via Social Media Examiner

YouTube Optimization: How to Score More Views & Subscribers

“Oh man, did you see that video? Let me pull it up for you.”

It only takes a few seconds of being online before you’re face-to-face with video content from YouTube. This rings true whether you’re scrolling through your Facebook feed or you’ve been sucked into a loop of trending viral videos.

Don’t let the cat videos and flavor-of-the-week challenge compilations fool you, though. YouTube’s reach of over one billion active users is nothing to scoff at from a marketing perspective. With video content poised to take over most of the Internet itself, more and more marketers continue to hop on the ever-growing video bandwagon.

Despite this boom in video content, many marketers overlook the fine details of YouTube optimization. Just as you’d optimize your social media posts or blog content, videos require the same attention to detail when it comes to ranking in YouTube, growing your subscriber count and scoring precious views.

Read more: YouTube Optimization: How to Score More Views & Subscribers via Sprout Social

 

Categories : Articles
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I am thrilled if I learn one little trick or tip from a blog post.  There are so many different ways of doing things these days and so many great people writing about them, you are always going to find something useful.  Like many households/businesses the term “Google It” is a common phrase among many different generations.

I recently spent an afternoon with my 80+ parents and in a conversation with my mother she laughed and said “why don’t you Google it?”.  Something I have suggested she do on more than one occasion, it was great to have the shoe on the other foot.

I would love to hear what tip/trick/advice you pick up from either of these blog posts I am sharing.  I know I certainly enjoyed them!Here's How to Fix Your Facebook Ads When They're Not Working

With 2 billion worldwide users, and a robust advertising platform, Facebook presents a huge opportunity for marketers to reach a large audience in a targeted manner.

But, for those new to the platform, or who don’t have the knowledge to navigate the complicated system, advertising on Facebook can be a frustrating experience.

If your Facebook ads aren’t working, don’t sulk. There is a way to fix your ads and increase the click-through rate (CTR), engagement, and conversions.

Before you throw good money after bad, take a moment to troubleshoot your strategy, and ad content to make sure your ads start delivering.

Read more: Here’s How to Fix Your Facebook Ads When They’re Not Working via Post Planner

5 Ways to Build Influence on Social Media

Have you ever wondered how to gain attention on social media and expand your brand?

Wish you could make powerful connections, create differentiation, and establish credibility?

You can! But it will take some work, flexibility, and a commitment to consistency.

Ready to make it happen?

Read more: 5 Ways to Use Social Media to Build Influence via Rebekah Radice

Maybe this sounds familiar to you: I used to log in to each and every individual network to compose new posts, check what’s happening in my streams, follow up on conversations and follower requests, and basically perform any other little bit of social media management that was on my plate.

I switched to dashboards and tools, and my productivity has soared.

Read more: How Do You Manage Multiple Social Media Accounts? Our 12 Best Time-Saving Tools and Strategies written by Kevan Lee of Buffer Social

Categories : Articles
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For those business owners who opt to use Facebook Groups for businesses the advantages and benefits are many, I am going to list a few for you here.   Facebook Groups help you to promote your products and services, support customers and so much more.  Using this truly innovative business strategy tool many business owners are able to get their brand image out there to much wider audiences. Plus greater overall results.

How big of a Facebook group would you like to build?

The Benefits of Facebook Groups for Business

Enhance Your Visibility

All businesses have products and/or services they need to sell in order to enhance the visibility of their company as well as increase their overall profits. With Facebook, you are now able to sell your goods in Facebook Groups as well as sell from your Facebook Business Page.  When electing to incorporate this option into your business plan, you are able to create a ‘for sale group”.  This means you will be able to effectively to sell your goods and increase your profits. Do you make it easy for people to see you?  How would you like to stand out as much as this sailor does?

Communicate One to Many

With Facebook Groups you are able to promote up and coming chats or communications with your guests and members. Maybe even take advantage of the power of Facebook Live.  Participating in conversations with your Facebook Groups allows you to keep conversations more focused on the business topic at hand.  In addition, you are able to keep all your business conversations separate from personal online Facebook chats.

You Are the Expert

Yet another advantage of Facebook Groups is the simple fact that you can become a resource or be recognized as an expert in your field. By creating a group or contributing your knowledge and expertise to a group that already exists, you are able to make your presence and insight known. Members of your Group will be able to ask questions, get recommendations, and learn more about your company and your field.

Test New Ideas

If you are wanting to test out any new ideas you may have with your existing customers, then Facebook Groups for business is a perfect fit for you. By creating a Facebook Group dedicated to opinions and feedback, you are able to share your ideas and receive informative comments from your customers. Asking your audience for their opinions is a wonder way to engage them.  For those who respond, they now have a vested interest in what you are testing.  If it is a product or service they are more likely to purchase than someone who has not commented.

Simply create a Facebook Group, send out invites, open discussions about your new products or ideas, and let the discussions begin.  You will certainly be able to gather a great deal of feedback and insight from your customers with this remarkable Facebook tool.

Deliver a Product

You can also use a Facebook Group to deliver a digital product.  In a Facebook Group you can add documents for all of your members.  If your group is closed or secret you can control who has access. This way you can actually deliver your product using a tool that many of your members are already accessing daily!  Insert documents and videos to your group, follow the arrows on the graphic below.

These are just a few of the benefits and advantages of a Facebook Group.  There are a number of ways to use Facebook Groups for business that will strengthen your connections and communications.  In addition, you can enhance your company visibility and grow your business through the use of this very effective Facebook tool.  Your Facebook Groups will surely assist with the development and the sharing of your new ideas and products.  In addition, it will contribute greatly to the improvement of your existing relationships you already have with your online community.

Whether you start your own Facebook Group or choose to become an active participant in another Group, it’s important you  understand how your Facebook Group can help your business grow.  With this understanding and with a commitment to growing your business, you will be able to utilize them to their full potential.  Get started today and watch your audience, your company, and your overall sales and profits grow.

Need help getting that Facebook Page set up to be rocking and rolling for your business?

Check out my best selling product Facebook Set Up Like a Pro ==> http://clickherenow.co/FacebookPage

Categories : Facebook
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