This has already been a busy year and Facebook major changes have already been implemented.
With all the controversy regarding content not showing up in the newsfeed, Facebook recently explained “How Newsfeed Works”. Their goal is show you the content that matters to you and you demonstrate what matters by everything you do on Facebook.
Which people do you decided to friend, which publishers and pages you decided to follow how you interact with both personal profiles and pages. This means that everyone’s newsfeed it unique only to them.
Here are 3 activities Facebook mentioned that impact what shows up in your newsfeed.
- the relationship you have with author of the post, remember you can identify family
- type of content (eg: photos, videos, links) you demonstrate this by how you interact with each type of post. If you don’t watch any videos then Facebook will take that to mean you’re not interested and slowly stop showing you video
- post activity (how many likes, comments, shares) If you’ve noticed you are no longer seeing the posts of a friend, partner or family member this simply means you haven’t liked, commented or shared anything they have posted recently. To ensure you keep seeing their content you will need to either like, comment or share their posts on a regular basis.
Each time you log into Facebook they look at what’s available and comes up with a relevant score based on all of the above. Posts then display in your newsfeed. These are locked into place once seen so when come back you don’t see them again. This is good because we don’t want to see the same posts over and over again!
Recent updates, what Facebook has been working on in the background.
1) addressing like baiting, align better with things people actually want to see
2) Showing fewer hoaxes, they have now built in the ability to have people identify it’s a trick
3) reducing overly promotional content
As a business owner the question is how to align your content production to achieve business objectives?
1) use page insights
2) have a voice, connect with the people connected to your page
3) provide context, give insight into what the link is all about
4) people want to see what’s happening “Right Now”
Facebook tells us the over arching theme is to build for the long term. Test, test and test again in order to discover what keeps people coming back over and over again. Be sure to let them know what they’re getting into, what they are going to find when they click on links on your page or personal profile. Be informative, engaging and entertaining.
Big question “How often should I post?”
There is no magic number, some publishers post dozens of times per day, other post once a week and everything in between.
You will need to experiment to uncover what works best with your audience, see how they respond. Again Facebook Insights will be very helpful here.
There has been a lot of controversy over Facebook Messenger, here’s what Facebook has to say:
“Why we’re asking people to install Messenger—We’re committed to providing a fast, reliable and fun messaging app that anyone in the world can use to reach the people who matter to them. That’s why we’re focusing just on Messenger and moving messages out of the Facebook app. People usually respond about 20% faster when they have Messenger, and we think they’ll find both apps useful in different ways. We hope you’ll try out Messenger and enjoy everything else you can do with the app, like chatting with groups and sending stickers.”
The new messenger app is just for your phone and iPad, regular messenger still works on your computer.
All the contraveresy appears to have simmered down since this was first introduced in 2014. Many people believe they are giving up even more of their privacy than ever! However I believe you will receive much more in return.
The permissions you need to agree to are no different from other messaging app like TextPlus, Line or Viber.
Here are 7 benefits I have discovered from using the new Messenger app!
1) Free Phone Calls
3) More Contacts
4) Find Friends More Easily
5) More Privacy
6) Fun Stickers AND Lots of Them
7) More Robust Group Chat
As always your questions and comments are welcome here on the blog! Stay in touch we’ve got lots of great content and opportunities coming up soon.
I am part of the Freedom, Heart & Profit Giveaway Extravaganza and one of the participants asked me this great question.
“Getting friends… Can/should this be used on a professional page instead of a personal page and what is the benefit of adding friends? Are these people who will then like your page?”
A Facebook business page allows you to only acquire fans, not friends.
You can only add friends on a personal profile.
The advantage of having friends is you can invite them to “Like” your Facebook Business Page, it is not automatic. Once they become your friend they will not become a fan at the same time.
The other advantage of having friends on your personal profile is they can help you spread the word about your page.
The benefit of having a Facebook Business page is you can sell your products and services. You cannot sell from your personal profile, it is against the Facebook Terms and Conditions.
What To Do Next
I definitely recommend you build your business presence with a Facebook business page. Your ideal client is definitely there, however it will take work to find them. You must get inside the head of your ideal client, where do they hang out, what do they love and what’s important to them are a few of the questions you’ll need to answer. This is not necessarily a fast process, there is no magic bullet, you’ll have to get in there and do the research. Two resources to make that a bit easier are Facebook Insights and Quantcast. Alexa.com is also a great resource however to get the insightful information you need to get the paid version.
Make a list of your 10 ideal clients, they can be clients you already service or ones you would like to have as a client. Once that list is completed head over to Facebook and see if you can find them. There are over 1 billion personal profiles on Facebook, you will very likely find more than 50% of your list of 10.
Once you find them, take a look at what they like, what groups they belong to and who their friends are. This will provide you with some amazing insights to your ideal client.
Once you have all the information about your ideal client, it’s time to test.
You must post to your Facebook page daily. You never know when your fans will be online, it could be anywhere within the 24 hour time span. Therefore if you only post once per day you will need to rotate the times you post so you can discover when is the best time for your ideal client to see your posts. Test out different times as you also may have fans who are in different time zones. The Butterfly Networking page has fans from all over the world, we post for all different time zones, but we also know the best time to post to receive the most engagement.
If you haven’t built out your Facebook Page yet here is a great tool to get you started…
Facebook Set Up Like a Pro, a membership site I developed just for those of you who need to get this working now.
Already have your Facebook page set up but not sure what your next step needs to be, sign up for a free strategy session with me and we’ll have a 30 minute discussion about your next steps. ==> http://www.AskCarla.ca
I have the honour of being part of the Freedom, Heart & Profit Giveaway Extravaganza a way to pay it forward to the people we LOVE to work with! Please join and partake of this overflow of abundance!!
Shanda Sumpter has gathered 60 insanely generous colleagues by private invitation to GIVE AWAY a breathtaking bonanza of products, programs and services—things they would normally charge big bucks for! In fact, the collective value of all the gifts being given away is more than $1 million!
Check it out now, you’ll be glad you did!
Too many times I see all of these 5 ways to fail at social media implemented!
Social networking is everywhere, and everybody is apparently using at least one platform one way or another. We see lots of company-established social media pages that have been abandoned and it appears the reason is not achieving expected results. The truth is, we see an increasing tendency to set up a page/profile work with it for a month or two, deem it unsuccessful and chalk it up to “social media doesn’t work”. Unfortunately I see this play out over and over and over again. Months of time, money and effort FLUSHED!
Here are five of the strategies it is critical to avoid…
The important thing is merely to be on it, as you understand it. So an excellent spot to start would be to set up Twitter, Facebook, LinkedIn as many other accounts as you can (because it’s just a numbers game, right?) and after that never do anything. Just totally neglect them all.
What To Do Instead
Research your market, decide which platform would be the best place to start. Each business has different needs and ways of conducting themselves. All social media platforms are not created equal and for some businesses Facebook would be the best option. However if you have a business where pictures are the main avenue for spreading the work, perhaps starting with Pinterest is a better choice. It is critical the first step of research is thoroughly done in order to get the most from your time, money and effort once you start.
It is societal – anything can be posted by you.
In the event you’re planning to update your social networking pages, be sure to post things which have absolutely nothing to do with your company. Put amusing cat videos up. Find all the latest trends and post them to all your profiles.
What To Do Instead
The strategy used to be recommended by all the experts and MANY companies adopted it. However they are now having a very challenging time attracting their ideal client because there profile does not reflect the actual business.
Do a mix of posts. What keeps your customers/clients engaged and coming back? Depending upon the market you may be able to include the latest gossip in your field, entertaining is important. For local brick and mortar businesses posting about current events in the area can be an excellent choice. Definitely include offers, mix them in with the other informative, engaging and entertaining posts, but don’t over do it. Nothing but offers will have everyone running the other way.
Never include the links to your social profiles in your e-mail signature.
The best practice for social media marketing failure is to make all your potential customers and clients go hunting for your contact information. Do not give any hints to people. Be not the hardest person to find on the net.
What To Do Instead
I am continuously amazed at how hard some people make it for me to contact them. Be sure to insert the links for your social media profiles into your email auto signature. With most of the social media platforms you can connect one to the other, make sure you connect as many as possible. Your business cards at a minimum must have at least one social media link.
People who fail to plan sub consciously intend to fail. So having a plan for all the social profiles/pages is a very good method to neglect. After all, It’s So Much Work!
The last thing on earth you want would be to spend some time building and handling would be social profiles. You will be astonished in the amount of failure in virtually no time can be achieved by you.
What To Do Instead
Create a schedule, whether it’s in a fancy project management program, a spreadsheet or even a text file. Planning out what you are going to do in advance creates time to think about the strategies and tasks. Very often when looking for information for one post one can find information that goes with a different topic. When you have your strategies and posts planned out you recognize something good when you see it. It is simple to copy and paste a reference, text, picture or video over to the plan to be used later. Reduces stress and increases productivity.
Here’s the very best point of all: Simply forget about social media if not one of the above mentioned suggestions look like social media as profoundly enable you to fail at them as you would like to.
Being imperceptible is the most effective surefire method to fail at social networking.
What To Do Instead
Start using social media the smart way. If you have no idea what to do or where to start find a coach, trainer or mentor, there are tons available. You can have a free 30 minute strategy session with me just to get the ball rolling. http//www.AskCarla.ca Check out your local schools and universities, many are now offering courses for business owners. If you are planning on doing all of this work yourself, start small and build. If you decide to take on too much at once it will become overwhelming and you will quit.
Find out how you can have all of this done for you Click Here and start taking advantage of all that social media marketing has to offer.