I was recently asked why do I recommend posting 3 times per day on a Facebook page and decided to share my reasoning.
Fans come from all around the neighbourhood, nation, planet and are on Facebook at various times each day. Not everyone is on all the time like me (although there are some) :-). By posting 3 times per day we increase the opportunity of being seen in the newsfeed of the existing fans.
If people do not like, comment or share one of the posts when it shows up in their newsfeed, slowly but surely the posts from your page will stop appearing in their newsfeed, Even though they have liked the page. This is how the Facebook algorithm works. If people don’t comment, like or share Facebook takes that as them not being interested and your posts are not important to them.
As mentioned in a previous post “Facebook Major Changes” Facebook is working very hard to give people what they want. Facebook wants our pages to be informative, engaging and entertaining.
By posting three times per day, usually morning, noon and night, we have a much better chance that a post will show up in the newsfeed of your fans. Check the Insights on your page, Facebook will let you know the best time for you to post and get the most engagement.
You may think “this is WAY too much for my fans!” If that is the case you can always ask them. Use something like Survey Monkey and specifically ask them if you are posting too much.
One of the new features on Facebook is the “follow” function, however most people don’t use it yet. It’s another way to have your Facebook Page posts page show up in your fan’s newsfeed. Although most people don’t realize it is there or that they need to click on it.You can ask your fans to be sure to click on the “Follow” or “Get Notifications” button. This will definitely increase the possibility your fans will see your posts.
We have a very special offer for you this week. My Facebook Set Up Like a Pro Membership is currently on sale. I have been part of the Freedom, Heart & Profit Giveaway Extravaganza and so many people have been emailing me, letting me know they don’t even have a Facebook page yet and need help. Not only does the Facebook Set Up Like a Pro walk you through the steps of getting started, it also demonstrates many strategies to get more content and engagement on your page.
Check it out today as the sale ends Sunday night, May 10th
Many times over the years I have spoken about the importance of selecting a specific and targeted niche for your business. It not only helps you with your marketing but it also gives you a real edge over your competition.
When you initially build your business without understanding your niche not only will you work harder, but it will take longer. I know because I didn’t start right. Please, Please, Please learn from my mistake!
Here are 5 benefits I missed out on in the beginning because I didn’t know how to develop my niche;
Build Your Expertise – You have a choice, and for many people this is a really tough choice. Many of us start out with the mindset that everyone needs our product and or service, in many cases this could be very true. However if you wish to be found online it is important that you build your expertise in a very logical way. Not only do you need to satisfy your potential customers and clients but you also need to satisfy the search engines. The bonus; when you satisfy the search engines in a very targeted way they will reward you by displaying your information to your specific audience.
Build Your Expertise the Easy Way – Once you decide on your specific niche and decide who your ideal client is you can begin your keyword research. Develop blog posts, web pages, articles, and social media posts based on the keywords you uncover in your research. Keep the list of keywords within easy reach and refer to it often. To begin the list of keywords is most effective if it contains 50+ keywords. As you write your content be sure to target one or two keywords from your list in each piece. When you use this keyword list you will easily be able to develop content, you won’t have to constantly be thinking, “What do I write next?”
Search engines love Keywords – When you focus on the keywords specific to your niche it is easily deciphered by the search engines. Your website is talking about the same thing consistently. When the search engines understand what your site is about they will deliver it more often in the search results. If you are in a very competitive niche be sure to start with some long tailed keywords, it will make it easier to rank your website and social profiles.
Easier to Make Money – When the search engines deliver traffic to your website based on keywords the chances are the person arriving at your website is specifically looking for what you have to offer. When you have a great offer you will have more people purchase your product or service, sign up for your free webinar, take advantage of your free gift in exchange for their name and email address. Once they have put their hand up you know on some level they are interested. The more interested people you have on your list the more money you will make.
My master mind partner Betsy Bixby has done this very thing!! Betsi and I met four years ago in a mastermind called Marketing Automation Group, a great mastermind. Her company, Meridian, is a great example! The petroleum industry is huge and she has selected her specific niche of who she serves extremely well. Not only has she selected a powerful niche, she has drilled right down to her specific audience. Check out this event she has scheduled and I’m sure you’ll agree.
When you are able to drill down and really narrow the niche you serve you job will be more fun and much easier.
This has already been a busy year and Facebook major changes have already been implemented.
With all the controversy regarding content not showing up in the newsfeed, Facebook recently explained “How Newsfeed Works”. Their goal is show you the content that matters to you and you demonstrate what matters by everything you do on Facebook.
Which people do you decided to friend, which publishers and pages you decided to follow how you interact with both personal profiles and pages. This means that everyone’s newsfeed it unique only to them.
Here are 3 activities Facebook mentioned that impact what shows up in your newsfeed.
- the relationship you have with author of the post, remember you can identify family
- type of content (eg: photos, videos, links) you demonstrate this by how you interact with each type of post. If you don’t watch any videos then Facebook will take that to mean you’re not interested and slowly stop showing you video
- post activity (how many likes, comments, shares) If you’ve noticed you are no longer seeing the posts of a friend, partner or family member this simply means you haven’t liked, commented or shared anything they have posted recently. To ensure you keep seeing their content you will need to either like, comment or share their posts on a regular basis.
Each time you log into Facebook they look at what’s available and comes up with a relevant score based on all of the above. Posts then display in your newsfeed. These are locked into place once seen so when come back you don’t see them again. This is good because we don’t want to see the same posts over and over again!
Recent updates, what Facebook has been working on in the background.
1) addressing like baiting, align better with things people actually want to see
2) Showing fewer hoaxes, they have now built in the ability to have people identify it’s a trick
3) reducing overly promotional content
As a business owner the question is how to align your content production to achieve business objectives?
1) use page insights
2) have a voice, connect with the people connected to your page
3) provide context, give insight into what the link is all about
4) people want to see what’s happening “Right Now”
Facebook tells us the over arching theme is to build for the long term. Test, test and test again in order to discover what keeps people coming back over and over again. Be sure to let them know what they’re getting into, what they are going to find when they click on links on your page or personal profile. Be informative, engaging and entertaining.
Big question “How often should I post?”
There is no magic number, some publishers post dozens of times per day, other post once a week and everything in between.
You will need to experiment to uncover what works best with your audience, see how they respond. Again Facebook Insights will be very helpful here.
There has been a lot of controversy over Facebook Messenger, here’s what Facebook has to say:
“Why we’re asking people to install Messenger—We’re committed to providing a fast, reliable and fun messaging app that anyone in the world can use to reach the people who matter to them. That’s why we’re focusing just on Messenger and moving messages out of the Facebook app. People usually respond about 20% faster when they have Messenger, and we think they’ll find both apps useful in different ways. We hope you’ll try out Messenger and enjoy everything else you can do with the app, like chatting with groups and sending stickers.”
The new messenger app is just for your phone and iPad, regular messenger still works on your computer.
All the contraveresy appears to have simmered down since this was first introduced in 2014. Many people believe they are giving up even more of their privacy than ever! However I believe you will receive much more in return.
The permissions you need to agree to are no different from other messaging app like TextPlus, Line or Viber.
Here are 7 benefits I have discovered from using the new Messenger app!
1) Free Phone Calls
3) More Contacts
4) Find Friends More Easily
5) More Privacy
6) Fun Stickers AND Lots of Them
7) More Robust Group Chat
As always your questions and comments are welcome here on the blog! Stay in touch we’ve got lots of great content and opportunities coming up soon.