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I don’t know about you, but I invest a lot of time, money and energy looking for content for my Facebook Page. It definitely is one of the biggest time hogs when running a Facebook page. As engagement is absolutely necessary to maintain an active page finding, curating and posting great content is critical. However, who has time for it??!!

I have a great little short cut for you here today. I am going to walk you through the process of “How to put Facebook Posts Into an RSS Feed”. By implementing this strategy you’ll be able to quickly and easily review the latest posts on your favourite pages and share them on your own.

1) Find the pages where they post content that would be of interest to your fans.

2) get the Facebook ID using this webpage http://www.FindFacebookID.com

4) Using the newly discovered Facebook ID insert it into this URL

https://www.facebook.com/feeds/page.php?id=PAGEIDHERE&format=rss20

EXAMPLE: https://www.facebook.com/feeds/page.php?id=340410803690&format=rss20

5) Set up your Feedly.com account

6) Insert the newly created URL, the one that includes the Facebook ID of the page you wish to monitor

7) Click the “Add Content” button and add to your listings.

If you still find this too much work let’s chat. We have a service where we will do this for you at a VERY reasonable investment. Set up a free strategy session now ==> http://www.AskCarla.ca

Categories : Facebook, YouTube
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A small business social media manager helps you keep up with all of the changes and modifications that are happening on the social media platforms.

This week has been another week for big changes on Facebook.

They have made two major announcements, both of which I personally am very happy about.

Facebook wants you the user to easily find what you are looking for and to have only relevant information show up in your newsfeed.

The two updates are:earth chained 400 wht 4366 1 300x243 Small Business Social Media Manager Helps You Keep Up

1) Reduce click-baiting headlines,

2) Help people see links shared on Facebook in the best format.

First off, what is click baiting?  

Here is the definition from wikipedia:

Clickbait is a pejorative term describing web content that is aimed at generating online advertising revenue, especially at the expense of quality or accuracy, relying on sensationalist headlines to attract click-throughs and to encourage forwarding of the material over online social networks. Clickbait headlines typically aim to exploit the “curiosity gap“, providing just enough information to make the reader curious, but not enough to satisfy their curiosity without clicking through to the linked content.

Sites that have been described as using click-bait marketing techniques include Upworthy[2][4] and the Huffington Post.

Here is how Facebook will determine what looks like a click-bait.

One way is to look at how long people spend reading an article away from Facebook. If people click on an article and spend time reading it, it suggests they clicked through to something valuable. If they click through to a link and then come straight back to Facebook, it suggests that they didn’t find something that they wanted. With this update we will start taking into account whether people tend to spend time away from Facebook after clicking a link, or whether they tend to come straight back to News Feed when we rank stories with links in them.

Another factor we will use to try and show fewer of these types of stories is to look at the ratio of people clicking on the content compared to people discussing and sharing it with their friends. If a lot of people click on the link, but relatively few people click Like, or comment on the story when they return to Facebook, this also suggests that people didn’t click through to something that was valuable to them.

Shared Links in the Newsfeed

In the past most people will insert the link when creating the post, let Facebook work it’s magic and populate the post with whatever the link takes us too AND then remove the link.  I personally have done this a number of times, the reason is the link can be super long and ugly.

Here is the update from Facebook:

We’ve found that people often prefer to click on links that are displayed in the link format (which appears when you paste a link while drafting a BN Blog post link baiting 296x300 Small Business Social Media Manager Helps You Keep Up post), rather than links that are buried in photo captions. The link format shows some additional information associated with the link, such as the beginning of the article, which makes it easier for someone to decide if they want to click through. This format also makes it easier for someone to click through on mobile devices, which have a smaller screen.

With this update, we will prioritize showing links in the link-format, and show fewer links shared in captions or status updates.

The best way to share a link after these updates will be to use the link format. In our studies, these posts have received twice as many clicks compared to links embedded in photo captions. In general, we recommend that you use the story type that best fits the message that you want to tell – whether that’s a status, photo, link or video.

 There are many other benefits for having a small business social media manager on your team.  Check out this blog post where I share more reasons why you need a social media manager.  http://butterflynetworking.com/3-benefits-of-hiring-a-small-business-social-media-manager-bottom-line-more-leads/

Ready to discover just how I can help, register for you free 30 minute social media consultation today.  http://AskCarla.ca

Categories : Articles, Facebook
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In January of this year I promised myself I would finally hit the 300th article published on my Ezine Articles account. I had gotten out of the habit of writing articles on a consistent basis and missed the traffic that they sent to my website.  However I still never seemed to find the time to write on a regular basis once I “retired” from my job as a Human Resources Consultant for the Canadian Federal Government.

BN 300th article done 300x212 Ezine Articles Expert   Carla McNeil : )

Ezine Article Expert – Carla McNeil

Prior to retiring I had been in the habit of sitting and writing for 15 minutes first thing each morning.  Alas, life changes and sometimes those good habits disappear!  However I knew the importance of the consistent publishing and it kept nagging me that I was so close but still hadn’t written that 300th article.  For me the phrase “squeaky wheel gets the grease” applies as every once in a while the thought kept popping up “300th article?  Where is it??”

For those of you who aren’t aware, Ezine Articles is the best online article directory.  A website where you can post your articles for free.

Here is a quote from their website,

Q: Why should you submit your best quality original articles to EzineArticles.com?

A: You will get a chance to receive a massive increase in exposure and a boost in credibility. You will be able to include a short blurb about yourself, your business, and your website in your Resource Box (located directly below your article body) that delivers pre-qualified visitors back to your website

EzineArticles.com brings real-world experts and ezine publishers together.

Our searchable database of hundreds of thousands of quality original articles, posted by Expert Authors & Writers, allows email newsletter publishers who are hungry for fresh content to find articles to include in their next newsletter (up to 25 articles per year per our Publisher TOS).

I had been going through some big challenges and things just weren’t going well.  So I decided I needed to get back in my comfort zone.  I sat down and wrote the final three (3) articles in one day.   Sometimes it is very good for our physical and mental health just to take a step back, take a deep breath and do something that you really know how to do well.  AND that’s what I did.BN Ezine Articles 300 300x148 Ezine Articles Expert   Carla McNeil : )

Not only did I accomplish the goal of the 300th article but I also cleaned up my own head space.  I had been getting down on myself because things weren’t going as quickly and as well as I had expected.  By going back into my comfort zone I realized just how much I had accomplished in the past year.  I remembered back when it was HARD to write articles, I didn’t know what I was doing and I hung onto the belief of my coach Jeff Herring.  (he kept telling me I could do it!)  I was also able to apply that same thinking to what I am doing now.  One day I will sit back and remember what it took to accomplish my current goals. icon smile Ezine Articles Expert   Carla McNeil : )

I have also been working really hard on Facebook lately, they keep changing so much.  My product Going Global With Facebook, a membership site to learn Facebook for business, just keeps growing.  I can also remember back when I had no idea how to post a Facebook ad, now that too is easy.  

In celebration of this achievement I have reduced the investment of my Going Global With Facebook membership , you can get it today for 50% off the regular price.  Click Here to Get Started

 

 

Categories : Articles
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What Is The Facebook Edgerank? Do You Really Need To Know? YES You Do!

EdgeRank is Facebook’s algorithm that controls what shows up in your News Feed.

Have you ever noticed that you haven’t seen the posts from a friend or a page that you really like? When you log in and take a look at the specific page or personal profile you discover you have missed lots of interesting news and information. Then wonder to yourself how on earth did I miss all of this? Edgerank is at work.

This algorithm can be understood as: the sum of Edges, each Edge is made up of Affinity, Weight, and Time Decay. This may sound complicated at first, but when you begin to understand the underlying concept, it’s actually a simple and effective algorithm.

facebook lockdown 10913333 300x217 What Is The Facebook Edgerank? Do You Really Need To Know? YES You Do!

Exactly how Edgerank works is Facebook’s secret. Just like Google they keep the specific information to themselves. The nitty gritty detail of how the algorithm works is known only by Facebook.  You can check out how the Facebook Edgerank works on their help site.

Affinity Score – how connected are you to a person or page is the big factor here. For instance I am very connected to my niece, Facebook knows this because I post in her newsfeed, I tag her in posts and photos and I comment, like and share on a regular basis on her posts. I have also indicated that she is “family”. Affinity score is only one way. In this case with my niece Facebook knows that I care about her but not if she cares about me. However not only are they measuring and including what you do they also include what your friends and their friends do too.

Edge Weight - This is a value assigned by Facebook. As a general rule the tasks that take more time to complete tend to be given more weight. All of the different actions on Facebook are not created equal. When you comment on something that is worth more than simply clicking the “like” button. Just scrolling through your newsfeed and only viewing does not count toward the affinity score, you MUST interact.

Time Decay – This one is the easiest to understand. How long the post has been around, is it “old news”? This is why when you log in you see the most current posts of your friends and the pages you like.  It is very important that you are posting on a regular basis on your Facebook page, if you need help figuring that out check out Going Global With Facebook.

Plus it appears that Facebook also makes adjustments based on how long it has been since you logged in AND how often you log in.

Article Source: http://EzineArticles.com/8675651

Categories : Articles, Facebook
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As a member of YVR Bloggers I was invited to go white water rafting with Hyak River Rafting.  The “payment” was to help Hyak River Rafting boost their online presence.  For those of us who are interested in adventures it was a no brainer!  I put my hand up immediately.

My second thought was “boy are they ever smart!” and off I went to check out their online presence.  I am always happy to see companies using social media in a way that really benefits their business.  Hyak River Rafting definitely fits the profile.

Not only are they running contests from their Facebook Page they are using Twitter to drive traffic to their contests.

BN Hyak 02 Social Media and Hyak River Rafting a Case Study

BN Hyak 01 Social Media and Hyak River Rafting a Case Study

The rafting business, along with many other business that involve travel has dropped dramatically since 911.  The rafting business is down from 10,000 to 3-5,000 per season.  Who could handle a 50% decrease in business and still survive?  Social media done right can definitely help you survive and thrive.

Some of you may be thinking, “wow 16 YVR bloggers all for free?  That’s going to cost a TON of money!”  When you think of your marketing budget it may not be very big,  you figure, I can’t do that…  but wait till you hear these numbers.  The YVR Blogging community is very active, in fact so many people were willing to write up a blog post about their adventure that Hyak River Rafting added a second boat, bringing the total to 16 rafters instead of the original 8.  The combined reach of those 16 people is something every business owner would love to have…

Total # of monthly views for all 16 bloggers  -  405,787

Total social media reach for all 16 bloggers  – 295,762

Think of what you would have to pay for the potential reach over 700,000 people!!

Not only had this group of 16 bloggers promised to write a blog post about the trip, everyone also promised to “talk” about the trip, before and after on their personal and business social media profiles.  With a potential reach of almost 300,000 on social media that is extremely powerful.

Now you may not have access to a community of bloggers (go look for one anyway!) but you can consistently ask your clients and customers to talk about their experience with your product or service.  Share their stories, take pictures and or participate in contests.  The social proof it will bring to your business  go will go a VERY long way.

Take a look at this great picture on the Hyak River Rafting Pinterest account, if you were in that boat would you be sharing this picture.

BN Hyak 03 Social Media and Hyak River Rafting a Case Study

Always make it as easy as possible for your clients and customers to interact with you.  In our case the crew from Hyak River Rafting took pictures, as well as all of us, and shared them on their Facebook page.  We then shared those pictures out to our personal profiles and business pages.  Wouldn’t you love your clients and customers to do that for you?  Find the platforms your customers and potential customers are using and make sure you have an active presence there.  AND I do mean active, a post, tweet or picture once per week ain’t gonna cut it!  The strategy Hyak River Rafting is using with Facebook, Twitter, Pinterest and their website ensures they reach as many of their potential clients as possible.  If you can generate a lot of pictures in your business then this combination may be just right for you too!

Now along with this great opportunity for their business to be spread far and wide, the staff from Hyak River Rafting did a fantastic job!  They actually picked us up in Burnaby and drove us out to their location in Chilliwack.  The only white water rafting business in the Metro Vancouver area to be licensed to offer that service.

White water rafting is an amazing experience, one that I am only too happy to share everywhere.  If adventure is on your bucket list this is definitely an experience for you!

Now it’s your chance to win a White Water Rafting Trip, enter below, do it quick!  AND when you win be sure to tag me in all the great pictures you take.  That way I can add you to this blog post too!
a Rafflecopter giveaway

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