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When starting out online there are SO many things to learn and discover, unfortunately most of them come with a price tag. Some of the price tags are pretty big, others not so  much.  Over the next six weeks I am going to introduce you to 6 free tools that I have used and some I still use to this day. To discover if your business is really going to work you don’t necessarily have to spend a ton of cash.

The first tool I am introducing you too is a graphic/picture editing tool.

Everyone enjoys taking pictures and posting them on social media and business web sites too. How wonderful it would be to have an effective and efficient photo editor that allows you to edit and enhance all your photos, is absolutely free with nothing to install or download and works in every browser – well that is exactly what PicMonkey is all about.

PicMonkey is an innovative photo editor that allows its users to create spectacular graphics, touch up facial features and any other element of a photo, and add magnificent filters as well as personalized text. This state of the art tool is remarkably easy to use, and gives photo editing and image creating a whole new name and a whole new gorgeous perspective. BN - SMA PicMonkey

A web based app that can be used for free to edit all your photos and even create designs and images, PicMonkey affords small business owners with a spectacular tool to enhance their marketing and advertising campaigns and add luster and class to their business website with superior graphics and photo creations.

We all know how important it is to market and advertise products and services and surely attractive, eye-catching product photos and images on your website and in all your customer communications can assist in developing successful business campaigns. PicMonkey is truly an invaluable resource for business blogs and websites. With its ease of use and its capability of quickly editing photos and producing images for blog posts and for enhancing your business website, it is fast becoming the most favored photo editor available on the web today.

With PicMonkey you can do everything you need in a fraction of the time and, because it is web based, you do not have to worry about a time consuming or difficult download or installation process and you can feel confident knowing that it works perfectly on Windows, Mac and Linux.

This program truly is a cool little tool and provides all the features you need for the creation and editing of top of the line photos and images. If you are looking to create images or edit and enhance photos whether for your website or perhaps even your social media platforms such as Facebook, Google+, or Twitter, then PicMonkey is the ideal tool for you. I use it on a regular basis just to resize graphics, something that used to frustrate me a lot because I really had no idea how to do it.

BN_-_PicMonkey_Demo

Cropping with PicMonkey Works! Finn loves to have his pictures on Facebook.

Here are two examples:
I wanted to put this picture of Finn on Facebook, but without all the of the car in the picture.  With PicMonkey I can simply upload my picture, click on “crop” there on the left and using their drag function remove as much or as little of the picture that I want!

 

PicMonkey

PicMonkey a Super Easy Solution to Embellish Your Graphics AND Filling out all of the information in all your “bios” helps you get “found”.

 

 

 

Example number two:

I have signed up for a new membership site, one where it is important that I recognize people and they recognize me.  The head shot I selected was way too big, I needed to crop some of it away and make it smaller.  In this case I used both the “Crop” and “Resize” functions. This really is a handy tool as most sites are VERY specific about the size of the head shot they want posted to your profiles.

Overall, PicMonkey is the absolute best photo editor on the web today. It’s fast, it’s easy, and it’s free and it is, by far, a superb productivity tool that every small business owner should use and take advantage of. They offer a free trial for 30 days for their “Royale” level, however I only use the totally free version.

Now that you have created a great graphic you want it to be found, Right?  Tagging your photo/graphic with a longtail keyword makes that happen. This is a tool I use consistently in order to find the keywords that will bring traffic to my web properties.

Check it out…   http://clickherenow.co/LongTailPro

Next week I’ll be posting on the topic of autoresponders. 🙂

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It’s important to know the role that page loading time plays in any website user’s online experience.  A small but critical error that many business owners or webmasters make is putting page loading time on a back burner to accommodate better aesthetic design, better and more creative functionality, or even to simply add more content to the pages on their website.  

Website page load timeThe true fact is that website visitors to any page are more concerned about the speed at which they can access and navigate a website more so than all the fancy extras that website owners want to add to their websites.  Page loading time, therefore, should be given much attention by website owners and should be ranked number one on your list of tasks to perform to allow for increased traffic to your site.  As a result of the priority placed on page loading time by most, if not all users, it is now becoming an incredibly important factor when it comes to search engine rankings.

We all know how frustrating it is to wait for anything whether a table at a restaurant or waiting in line at the bank, and certainly sitting and watching that little circle spin on your screen for long periods of time as you wait to reach your desired website is no different.  Most users either get bored with the wait or angry at the slow loading time of the website they are trying to visit since it is taking far longer than they anticipated.  As a result of a slow loading page, many users will simply click the x in the upper right corner and move onto the next search.  If a site takes too long to load, then surely potential visitors will turn their interests as well as their purchases to another site that offers them a faster load time and quicker access to content or shopping.   

Many webmasters fail to realize the overall importance of their website’s load time.  Surely it is clear to see that when a website and all its pages provide a fast load time then surely it will easily receive higher rankings, rightfully so, which is remarkably beneficial to your business.  When a user is able to get to your web pages quickly and research products or services they are interested in, they are apt to make some type of purchase, and these purchases ultimately lead to an increase in sales, which, as we all know, is critical to the success of any business.  

Website page load time

To determine what the load time of your website is there are a wide range of tools on the net that you can use.  A couple of the most popular tools available to test your site are http://tools.pingdom.com/fpt/ and https://developers.google.com/speed/pagespeed/insight/ .  These tools greatly assist web owners in determining the overall page loading time of their web pages.  Using these tools will allow website owners to make all necessary adjustments to their own websites in their efforts to increase traffic to their site and increase their overall sales.

Taking ample time to test the loading speed of your website will serve to be beneficial to your business.  As mentioned above, users are far more interested in being able to get to a website page quickly to perform whatever research or shopping they wish to do and increasing page loading time will allow them to do just that.  Most users have little to no interest in all the fancy extras your website may present.  At the end of the day people who are searching on the net are searching for a specific reason.  If they cannot get to a page quickly enough, then rest assured they will simply move onto the next search target to find and purchase the product or service they need.  By improving and increasing the page loading time of your website, you will surely increase the amount of traffic your website will see moving forward, and isn’t that what it’s all about anyway – getting more traffic to your site.

You may also like: Streams of Traffic For Your New Website with Wonderful Webinars

I found this great tool that can really help with the challenge finding the right longtail keywords for you. This is a tool I use consistently in order to find the keywords that will bring traffic to my web properties.

Check it out…   http://clickherenow.co/LongTailPro

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webinarsEvery business seeks to increase traffic to their websites in order to improve upon their sales and their overall business presence.  There are a number of techniques and procedures that webmasters can use to increase traffic to a site and certainly hosting webinars and even Hangouts events are perfect tools to accomplish this important task.

All people love to learn about new things and truly webinars are an ideal way to share your knowledge and wisdom about your niche with your interested audience.  Working in conjunction with a top of the line and very effective social promotion campaign, webinars are one of the top tools for increasing traffic to your website.

Communicating with your audience by way of email indicating that you will be hosting a webinar and sending along follow up emails giving them a final chance to register before the webinar is a great way to alert your eagerly awaiting audience to your up and coming webinar.  Be certain to promote your webinar to great lengths through your social media platforms as well as through your emails.  Webinars that are done correctly, can be highly beneficial to not only your audience but as a great lead generation tool as well.  A well-presented and hosted webinar can bring about a great deal of new leads for your business.

webinars

In addition, the use of Google Hangouts is an ideal way to increase traffic to your site. Hangouts is a free video conference room that allows you to have up to fifteen people on live camera and an unlimited number of viewers watching your broadcast. You can create an event and send along invites to those you would like to participate and promote it by way of a sign up page and a plugin which will direct viewers and participants to a specific version of Hangouts on your website. You can also promote the event by way of your social media platforms.  Regardless of how you promote your event, rest assured that using Hangouts gets you extra traffic from Google, which is exactly what you have set out to do.

Google_Hangouts

Keep in mind that every time you use Hangouts it is automatically posted to your YouTube account.  When you use Hangouts you are creating content that Google can choose to place on Google search for more traffic. In addition, when people elect to comment on your video during your Hangout event they create social media signals that Google uses for highlighting your video, and as we all know, Google now includes more videos in their search results than ever before.  So basically, Google is providing you with comment and video tools that you can use, which allows Google to track your event.  Once Google tracks your Hangout event, it sends you additional traffic once the Hangout is concluded.  It truly does not get any easier than that.

You may also like: Long Tail Keywords Qualify You for the Top of the Class

I found this great tool that can really help with the challenge finding the right longtail keywords for you. This is a tool I use consistently in order to find the keywords that will bring traffic to my web properties.

Check it out…   http://clickherenow.co/LongTailPro

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USE LONGTAIL KEYWORDS

Regardless of the size, type, or age of a business, business owners today fully understand the value of using long-tail keywords as an effective part of their SEO content strategy.  Very specific long-tail keywords are not only essential, but very effective when running niche marketing campaigns for your business.  PLUS it’s LOTS easier!! The biggest challenge with regard to long-tail keywords is simply knowing where to look for them or where to go to find the traffic driving and lead driving long-tail keywords.

long tail keywords

To begin with, let’s define what a long-tail keyword is.  Long-tail keywords are a specific type of keyword phrase that has a minimum of three words and many times as many as five or six words in the phrase.  These long-tail words are used primarily by webmasters to refine search terms of their web page.  These phrases act in the same manner as keywords in that they define what is on the web page and the category that the publisher wants to fall under in varied search engines but they have an added benefit all their own.  Long-tail keywords are far more effective and much better than simple keywords because, though they may drive less traffic to a specific site, they absolutely drive far more quality traffic to a site that ultimately yields a greater amount of conversions than simple normal keywords do.

long tail keywords

Once you have found and selected your long-tail keywords, the next important step is knowing how to use them.   You will need to optimize pages on your website for these long-tail keywords.  Though it may be easier to optimize the content that is already in existence on your site, creating new content may be a bit more beneficial.  In addition, upgrading existing content can prove risky if the page is ranking well for a different keyword and you make changes to it you may lose your ranking altogether.

long tail keywordsIt is also important to understand the role that web crawling plays in the success of your business.  Web crawling is the building of special word lists by spiders or  “software robots”  from words widely used on the web.  Viewing millions and millions of pages on the web, these spiders are then able to build and maintain lists that contain highly useful words used in searches. With the creation of these useful keyword lists, business owners are then able to identify those that are specific to their niche and include them as a primary component of their SEO content strategy which, over time, will lead to an enhanced business presence and an increase in conversions.

You may also like: SEO Traffic to My Website – Is it Easy Or Hard?

I found this great tool that can really help with the challenge finding the right longtail keywords for you. This is a tool I use consistently in order to find the keywords that will bring traffic to my web properties.

Check it out…   http://clickherenow.co/LongTailPro

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traffic genBusiness owners today are clearly aware of the importance of driving traffic to their websites and surely most are privy to the role that SEO plays in accomplishing this task.  SEO is truly a long-term strategy that requires a great deal of dedication, commitment, and hard work.  However, since every business owner plans on making their presence known and keeping their presence and business alive for the longest time, then surely it makes perfect sense to invest your time, efforts, energy, and commitment to SEO now, rather than later.

SEO traffic

There is a wide range of techniques and practices that can be utilized by webmasters and business owners in their efforts to increase traffic to their sites, all of which are beneficial to your business as a whole.  To begin with attracting inbound links should be a major element of your SEO strategy.  Internal linking and understanding the relevance of other pages on your website contributes to the overall value of your new page.  When working on driving traffic to your site be sure to figure out which of your already informative and creative web pages should be directly linked to your new page you are creating since this is critical to building link authority for your site over an extended period of time.

In addition, adding high quality photos to your site will assist with generating traffic to the site as will creating valuable blogs and posts that contain informative data that can capture the attention of viewers and users.  Since your website is a representation of both your business and you, you want to be certain that all the content on your website is relevant and informative and offers something of value to those who visit your site.

socialmediaIt is ever so important to build your brand and get your site in front of people and certainly the use of SEO will help you accomplish that over time.  Advertising, especially social media advertising, is certainly an excellent way of attracting visitors and traffic to your site.  It is valuable to produce great content, but creating that content is not enough to drive traffic to your site.  You need to be proactive  and you can do just that by using your social media platforms to your advantage.  Placing short and snappy links out on your social media platforms or utilizing Google+ to promote your site and help it to show up in search results are a couple of very successful techniques for driving traffic to a site.

Since there is no one perfect formula for SEO success, varying the length, style and format of your content will make it more appealing to different kinds of viewers and readers.  Also, using videos, infographics, and other data-driven pieces will definitely allow for maximum impact.  Driving traffic by way of SEO options may require a great deal of hard work and time, but over the long-term you will surely reap the rewards of all your long hard work. As long as you plan on being around for quite a long time, then indeed implementing long-term SEO efforts should definitely be a part of your overall long-term business strategy.

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You may also like: Scared to Spend Money on Facebook Advertising

I found this great tool that can really help with the challenge of keeping all of your social bookmarking profiles up to date. I haven’t been using it for long, but so far it seems to be working well. They will offer you more products and services and if you’re ready go ahead and take advantage of them. However if you’re not just stick with the free version. Check it out… http://clickherenow.co/SocialSubmission

BONUS: I have been asked to participate in a telesummit called Soul Driven Success and during my initial chat with Devorah she got me chatting about things I’ve never spoken about before on a telesummit. I have a few stories planned to tell on this one that you’ve never heard before. It should be fun, first time baring the soul for me. I hope you listen in. Click the link below to register and listen to all the interviews for free.

http://clickherenow.co/SoulDrivenSuccessSummit

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