A great content strategy requires a deep understanding of your target audience—one that evaluates both quantitative and qualitative factors to learn what your audience wants from you. All marketers should figure this out before they create content that’s new, expensive, and potentially off the mark.
Read more: Video: How to Create Content Your Audience Actually Cares About via The Content Strategist
Blogging is a battle.
A war to get your ideas the attention they deserve.
Your enemy? The dizzying array of online distractions that devour your readers.
This battle is not for the faint of heart.
There are so many learning curves. Plugins you’ll need to install. Social networks you’ll need to employ. Marketing techniques you’ll need to try.
Read more: How to Write a Blog Post – The Ultimate Guide via Smart Blogger
Creating aimless, fuzzy content wastes your time. Even worse, it wastes your audience’s attention.
Your audience wants content that makes a solid point and gets there quickly. And improving that for your own content is one of the quickest ways you can get better.
Read more: Quit Annoying Your Audience! Take 3 Simple Steps to Focus Your Content via Copy Blogger
Are you challenged with finding quality content for Facebook page? First lets figure out just exactly how much content you will need to find, create and or curate. Then I’ll show you my tips and tricks. 🙂
How often should you post content for Facebook page?
Statistics have shown us over and over again that no matter the size of your page content needs to be posted on a consistent basis. The size of your page is important but if your under 10,000 aim for one post per day. Afternoons are usually best but again it depends upon the location of your audience. If you have fans from many different time zones, post at different times for a while then check your stats and uncover when you receive the most activity on your page.
How to discover content for your page
So now we know we need to aim for one per day where on earth do we find all that content.
One of the first places I look is to the experts in my niche. For that I start with Google. I go to Google and type in experts in “my niche” and see what comes up, in this example I searched for experts in dog health. Don’t just limit yourself to what is on page one of your search, take a peek further down, even page 5 through 10 will likely provide a great resource.
Depending on your niche another great source is magazines. Take a look at what comes up when I look for “home decor magazines”. There are 1,000’s of magazines in just about every niche you can imagine, look for your! 🙂
Once I find a dozen or so of sites that I like I go to a website called SimilarSites and see what they can find for me. Often I have found some real gems using this strategy. Do your best to find another dozen sites.
Evaluate the sites you have found
This step is critical! We all want quality content on our Facebook pages. Content that keeps people coming back again and again. Four of the criteria I use to select content from other sites;
- Information is generic to my audience
- Site is free from excessive ads
- Quality content is posted on a regular basis
- Has good quality pictures
You will need to read all the different posts in order to make that informed decision; Will this work on my page? Create a list of criteria you can follow, this will ensure the consistent quality of your content. Keep a running list of links to great articles you believe your audience will appreciate. Personally I have both Word docs and text files full of potential content.
Now that you have a list of content you want to post on your Facebook page it’s time to schedule them. I recommend posting one full week at a time, 7 posts.
Time to Post all that Content for Facebook Page
- Pull up your document full of great links
- Go to your Facebook Page
- Copy paste the URL into a regular Facebook post box, let the link auto populate.
- Once the link has populated, you can tell it is populated when the picture and title appear, then delete the link. The information will stay and you can add your own comment, question or observation.
Use Keywords as Hashtags
Within Facebook keywords are known as interests. Be sure to add the appropriate hastags to your posts.
- Your Facebook Insights on your Page
- Audience Insights in the Facebook Ads area
- Suggested Keywords (in Detailed Targeting)
Click the down arrow at the bottom of the post window in order to schedule your post.
Repeat the process until you have your week’s worth of posts scheduled.
Occasionally you will find posts that you really want to share, but they don’t have a picture or graphic. In these cases you find a graphic, free or from one of the many sites where you can purchase great graphics. Next is to create the new post.
- Add your graphic
- Add the link to the content, let it populate
- Remove the link
- Add your comments to the post
You may want to check out my previous post-Startling Benefits of Facebook Page Quality Content Curation
If you have a blog you can take 2 or 3 of the links you have shared on Facebook and add them into one blog post. It’s a great way to leverage all the work you have done on your Facebook page.
Need help getting all this done, we’re here to help with a 50% off Special content for Facebook Page.
From all of Kim’s 17 Facebook post ideas I really like #12! I have used contests in the past and had awesome success with them. Which one would you like to test out on your page?
In a rut when it comes to knowing what to post on Facebook? Frustrated because you can’t get in front of your fans?
Trust me, you aren’t alone!
I’ve seen many small businesses owners get hung up on posting the same type of content over and over again…whether its working or not. The good news is that you can still create awesome content that your fans will love and when they show the love, you get more reach!
This post will give you 17 killer Facebook post ideas for small business owners that are working NOW, by generating lots of likes, shares and, comments, as well as increasing click throughs to your website.
Read more: 17 Killer Facebook Post Ideas For Small Business Owners via Kim Garst
FACT: Getting fans to engage on Facebook posts is harder than ever!
But guess what?… it’s also more important than ever!
The news feed is bursting at the seams with content — and just getting reach on Facebook is tougher & tougher these days.
Some people buy ads. Others purchase Likes or try to game the news feed in other ways.
But one surefire, FREE way to boost Facebook engagement is to post content your fans LOVE!
I know what you’re thinking: Easier said than done, Aaron!
Don’t I know it…. But it’s not a lost cause!
Today I have 22 post ideas that any page manager can implement in an instant. These tips will have your fans chomping at the bit to Like & comment on your posts.
Read more: 22 Facebook Post Ideas for Businesses that Practically GUARANTEE Engagement via Post Planner
Wondering what tools and desktop software you need to produce a Facebook Live show?
Looking for a guide to tech setup and pre-show production?
In this article, you’ll discover how to manage the technical side of a Facebook Live show.
Read more: Essential Checklist for Facebook Live Guest Shows via Ian Anderson Gray
Want to batch-process your Instagram updates?
Looking for tools that schedule and publish content directly to Instagram?
In this article, you’ll discover six social media tools that let business profiles schedule posts directly to Instagram.
Read more: 6 Tools That Schedule Instagram Business Posts via Social Media Examiner
It’s no wonder celebs get millions of Instagram followers: they’re famous. But what about all those 20-year-old apparent nobodies who seem to get the entire internet’s attention whenever they post? Lots of them are raking in cash, too. It’s enough to make you despair at having to have a day job.
Well, there’s more to cultivating an Instagram army than just being pretty and wearing nice clothes. Or owning the cutest puppy in a 3-mile radius. (NB: Those things help, we’re not going to lie.) Six years to the day that Instagram launched (October 6), we’re going to get our Instagram strategy mojo on. Want to join?
Read more: How to get more Instagram followers: 9 tips to becoming an overnight social success via Digital Spy
If you’re looking for easy Instagram Post Ideas then this post is packed with them. We’ve got 23 Easy Instagram Post Ideas that will make your engagement soar.
No longer will you be stuck for “what to post” with this easy reference list – and there’s a handy infographic to refer to whenever you need inspiration.
Read more: 23 Easy Instagram Post Ideas That Will Make Your Engagement Soar via Socially Sorted
Content is the currency of social media and the entire web. It’s one of the major reasons people go to the web; to look things up! Quality content curation can be a lifesaver when you do not have a ton of your own content.
Content curation is the little-known shortcut that lets you catch up and maybe even pass your competition. You can also position yourself as an expert.
So what exactly is content curation? The process of gathering articles, blog posts, research, information, etc relevant to a particular topic or area of interest.
Easy To Do
Find content you believe would be of value to your readers and share it. Most websites today make it very easy to share their content, it can be as easy as clicking a share button on their website. The challenging piece here is you have to know your subject well in order to weed out the fluff. If you are knowledgeable in keyword research it can be even easier as you would know the specific phrases and subjects to search.
Once you find these great posts, articles, stories, etc add your thoughts, insight, this is where your value comes into play. This is the secret sauce, where you can make a difference because to your audience your opinion counts. When you add an article to Facebook it can be as simple as asking a question. EXAMPLE: I recently added an SEO post, I identified one task I wish I had implemented when I first started and one task I was not doing but because it was such a good idea I was going to implement immediately.
Content Curation Engages Your Audience
Everyone who comes to any of your online content, be it a blog or any social media profile may not ready to buy from you immediately. It is in our best interest as business owners to nurture relationships. This means we have to provide valuable content that keeps them coming back again and again. I don’t know about you but creating my own content takes time and I have other tasks that prevent me from writing a post every day.
This is one of the main reasons I love content curation is that I can provide information I know my audience is interested in, can use and implement in their business.
Be sure to curate content from a variety of different sources, introduce new sources of information. If you only share from 3 or 4 sources every week your audience will likely lose interest. Quality content curation allows you to be that trusted source, by doing the “legwork” for your audience.
Quality Content Curation Establishes Authority
Your email list becomes more powerful when your connections know you provide valuable content. The ability to give the content away on a continuous basis is key.
When you discover the little known or up and coming experts in your niche, share their insights and perspectives you are providing your audience with a broad panorama of what is available.
You wade through the quagmire of rehashed content to find powerful tidbits to bring back to your followers. Filter out the noise and link to valuable content your audience can use instead of rewriting the same old tired information. When you curate content with integrity and honesty – you become that trustworthy resource.
Like everything else in life when we learn how to do something new it initially takes more time. Quality content curation is the same. You will definitely save time for your audience right from the start. They will not have to plow through everything as you have already done it for them. As you are learning and setting up your “trusted sources” you want to make sure that you save them in a safe place.
It’s frustrating when you know you discovered this great blog that had great content and now you can’t find it. Initially, I just kept a list in a Word doc. Then I upgraded to a special bookmark folder. Both of these methods worked well for a while but they didn’t save me a lot of time. If you decide quality content curation is for you, you may want to invest in a content curation program, there are tons out there, personally, I use Kudani.
Identify Valuable Resources
This can be the most interesting part for you! Here is where you will definitely “wade through the quagmire” because that is what it will take to find abstractly relevant content. When you post/share the “same old – same old” on a consistent basis you will become stale to your audience. As you read blog posts in your niche be sure to click on the links embedded in the posts on a regular basis just to see where they take you. In my experience, this is one of the great methods to find the abstractly relevant content.
EXAMPLE: During the research for another blog post I discovered a list of the up and coming social media experts. From that list I took a look at a number of them, starting at the bottom and only names I didn’t recognize. The links to the experts were for their Twitter feeds, I scrolled through a number of feeds. It was awesome to be going down the rabbit hole with purpose. 🙂 As a result, I discovered a new blog with content that is definitely worth sharing. Why Inconsistent Messaging Is Undermining Customer Experience
The other method I use to find the abstractly relevant is all of the sources I check to create each and every one of my blog posts. I keep a list of everything I looked at and read. When required I can then go back and review when I need something that is relevant to that specific topic. All of this valuable information is saved in a folder called “Blog Post Outlines”.
Content curation can be easily implemented check out my previous blog post Content Curation Made Easy, Look Like The Expert