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Getting traffic to your site is a high priority for all marketers. You want that traffic so you can convert more visitors into leads and customers. But what if you could increase the number of leads without having to drive traffic to your site first?

Well, you’re in luck!

With Facebook lead ads, you can collect leads for your business through the most popular social media platform in the World!

With 2.19 billion monthly active users, Facebook helps you tap into a vast pool of potential leads with targeted messages.

In this post, I’ll tell you everything you need to know about Facebook leads ads, including how to set them up step-by-step, best practices to follow, examples, and more.

Read more: How To Create Jaw-Dropping Facebook Lead Ads That Convert via Sleeknote

Instagram ads show stronger engagement

Instagram has become a foundational marketing and advertising pillar for commerce brands.

Opportunities to profit from Instagram have evolved quickly over the past few years, from the rise of Shoppable Instagram stories to smarter targeting for Instagram ads.

In 2018, brands that get ahead know how to leverage the platform’s advertising tools not just for customer acquisition, but also for re-engaging customers and building repeated awareness among their community.

Read more: Instagram Advertising in 2018: What You Need to Know via Yotpo

This is a screenshot of the website GetUplift.co, a company owned by Talia Wolf. The header has a white background and black text. On the left, the company name appears in purple text with an arrow pointing up on the right side of the letter U. The navigation options are About, CRO Training, Blog, CRO Resources, CRO Services, Get In Touch. In the main area of the web page, the background is a photo of Talia from the chest up against a blue background. She is a white woman brown and purple hair that falls below her shoulders. She’s wearing a black t-shirt with a gold Wonder Woman logo. To the left of her photo are two white bars with the text “Customer-Centric Conversion Optimizationâ€. Below this heading is the text “Understand your audience, better, fix the leaks in your funnel, & increase conversions with a meaningful conversion optimization process.â€

Want a faster, better way to optimize your ads? Did you know that focusing on customers’ emotions can help?

To explore how to use emotional messaging to move people to action, I interview Talia Wolf.

Read more: How to Create Ads That Move People to Action via Social Media Examiner

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During a recent #SMTLive Twitter chat, we asked everyone “what marketing goals are you trying to accomplish when creating social media video content?” With everyone sharing their specific marketing goals, we were able to see that video content helps businesses reach a variety of different goals.

The four main goals we heard repeated were: engagement, brand awareness, increasing web traffic, and generating excitement and educating people about products/services.

Here is what everyone had to say about each marketing goal.

Read more: 4 Ways Social Media Videos Can Benefit Your Business via Social Media Today

How to Grow Your Audience With Facebook Video Marketing

Ever feel guilty spending hours on Facebook watching videos?

You’re not alone. According to one study, users consume as many as 100 million hours of video content each day on Facebook.

This makes Facebook video marketing a great opportunity for your brand to get in front of, engage, and grow an audience.

But while you may see the benefit, knowing how use it to solidify your brand in the mind of your viewer can seem daunting.

In this article, I’m offering a few kick-ass tips to help you grow your audience and build your brand with Facebook video marketing!

Read more: How to Grow Your Audience With Facebook Video Marketing via Post Planner

How to Use Instagram Stories to Grow Your E-mail List

Ready to up your Instagram game AND grow your email list by leaps and bounds? Love using Instagram stories but aren’t sure how to use them to build your list?

Look no further. This post will walk you through a bunch of strategies you can start using TODAY to supercharge your stories, get traffic to your site and grow your email list…all in one fell swoop!

Read more: How to Use Instagram Stories to Grow Your E-mail List via Kim Garst

 

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7 Reasons Your Facebook Ads Do Not Convert by Marie Page on Social Media Examiner.

Are your Facebook ad campaigns underperforming? Wondering how to diagnose the problem?

In this article, you’ll discover seven common factors that impede Facebook ad performance and find troubleshooting tips for fixing them.

Read more: 7 Reasons Your Facebook Ads Do Not Convert via Social Media Examiner

There are two words that can either inspire intense feelings of excitement or fear in the hearts of advertisers – and those words are “Holiday Advertising”. Or, if you fancy hashtags, #CrazyCompetition

Imagine every marketer trying to use Facebook Ads in every shape and form for Black Friday and holiday sales… because that’s what happens, and you know it.

We also know that when the holidays roll around, big brands spend a lot and the cost of Facebook Ads goes up for everyone (Merry Xmas!).

Read more: 10 Facebook Ads Strategies To Maximize Your Holiday Advertising via Ad Espresso

7-Step Facebook Marketing Strategy to Dominate 2018

Let’s be honest here–Facebook isn’t slowing down. There are more than 1.86 billion monthly active users on Facebook, which includes a 17% spike in two years. For your business, brand or enterprise company, this channel is unavoidable if you’re truly trying to create a worthwhile play in social media marketing.

Your Facebook marketing strategy has to be unique. There’s an ocean of potential customers you can reach on Facebook. But with a larger pool, it’s harder to dissect and find your spot within its space.

That’s why we created this Facebook marketing strategy for 2018, which includes seven essential steps to not only get started, but also create an impressive plan. Get started now.

Read more: 7-Step Facebook Marketing Strategy to Dominate 2018 via Sprout Social

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How to Grow Your Audience With Facebook Video Marketing

Ever feel guilty spending hours on Facebook watching videos?

You’re not alone. According to one study, users consume as many as 100 million hours of video content each day on Facebook.

This makes Facebook video marketing a great opportunity for your brand to get in front of, engage, and grow an audience.

But while you may see the benefit, knowing how use it to solidify your brand in the mind of your viewer can seem daunting.

In this article, I’m offering a few kick-ass tips to help you grow your audience and build your brand with Facebook video marketing!

Read more: How to Grow Your Audience With Facebook Video Marketing via Post Planner

 

How to use social media personas to boost brand engagement

Do you know what your ideal customer on social media looks like – literally?

In day and age where people crave personalization from businesses online, it pays to get as specific as possible when it comes to defining your target audience.

But when you’re targeting hundreds or thousands of followers, how can you possibly guarantee that your message is on point?

Welcome the world of social media personas.

Read more: How to use social media personas to boost brand engagement via Sprout Social

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When used right, few types of content can match the amount of attention, feedback, and interest in your social marketing campaigns as videos. Yet, the key operative in that sentence is “when used right.”

We already now know that, whoever your target audience is, using social media has become essential for any influencer or business that’s trying to bring attention to their brand, content, or services. However, when it comes to social media videos, I’ve noticed that people tend to get caught up on quality over everything else.

Read more: 6 Tips to Help Boost Engagement with Your Social Media Videos via Social Media Today

 

 

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free social media monitoring tools

Social media monitoring has come a long way in the past 10 years. From free social media monitoring tools to full social search platforms that permit Boolean searches, track back months (or even years) and integrate social analytics and social CRM features, monitoring has boomed into a multi-billion dollar industry.

The most sophisticated platforms offer a full suite of monitoring features with integrated influencer analysis, sentiment grading and multiple on-going searches, enabling brands to monitor their products, competitors and industry keywords 24/7.

The likes of Sysomos and Brandwatch offer comprehensive solutions, but are priced accordingly and charge additional fees based on users, searches or data volume. While they may be worthwhile for larger organisations, what should you use if you’re just getting started? What free social media monitoring tools are available on the market?

Here are 10 of the best free social media monitoring tools available…

Read more: 10 of the best free social media monitoring tools via Our Social Times

 

3 Social Media Monitoring Tools for Marketers by Ann Smarty on Social Media Examiner.

Looking for reliable tools to monitor your brand on social media? Wonder which social media monitoring tools are best suited to specific tasks?

In this article, you’ll discover three social listening tools designed to help you capitalize on influencer marketing, online mentions, and lead generation.

Read more: 3 Social Media Monitoring Tools for Marketers via Social Media Examiner

The key to making the most of social media is listening to what your audience has to say about you, your competitors, and the market in general. Once you have the data you can undertake analysis, and finally, reach social business intelligence; using all these insights to know your customers better and improve your marketing strategy.

If you are a social media rookie, this list of the top free social media monitoring tools might come in handy. When looking for a tool, it’s a good idea to try a couple of them and choose the one that suits your needs best.

However, bear in mind that these tools are not an alternative to Enterprise-level tools, such as Brandwatch, which brought social media monitoring to a new level, offering a much higher variety of services, functionality, and in-depth analysis. It all depends on your needs.

Read more: Top 15 Free Social Media Monitoring Tools via Brand Watch

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