With all the walk-and-talk videos and anecdotal status updates flooding LinkedIn nowadays, the professional social networking site isn’t just a platform for connecting with your colleagues anymore — it’s a place where companies can build a brand.
After Microsoft bought LinkedIn for $26.2 billion in 2016, LinkedIn released a new native video feature, a trending stories section, and a more robust analytics tool to help brands engage larger audiences for a longer amount of time. In fact, LinkedIn has 303 million monthly active users today, which is only 23 million users shy of Twitter’s monthly active user count.
Just like on every other social media network, attracting an engaged audience on LinkedIn requires you to craft compelling content. But if you don’t post your content at the right time, most of your followers will never see your updates. So how do you figure out the optimal post time for your specific audience?
Read more: The Best Time to Post on LinkedIn in 2019 [Cheat Sheet] vua Hubspot
Do you want to create more content for your LinkedIn page? Wondering which new features can help?
To explore creating content for LinkedIn pages, I interview Michaela Alexis.
Michaela is a LinkedIn expert and LinkedIn creator who helps businesses master their LinkedIn presence. She has a course called Building Your Empire on LinkedIn and is the co-author of Think Video: Smart Video Marketing and Influencing.
Michaela shares a strategy for developing video content for LinkedIn pages. You’ll also discover features that will give you more visibility on LinkedIn.
Read more: LinkedIn Page Content Strategy: What Marketers Need to Know via Social Media Examiner
This list of tips for LinkedIn is designed to aid you in your mission to make use of the most exciting social media platform in 2019.
LinkedIn is the biggest professional networking site in the world and offers unique marketing opportunities for businesses and individuals. If you are a professional of any kind, you just can’t afford not to be on LinkedIn right now. As per marketing guru Neil Patel, LinkedIn is “hands down” the most effective social media posting tool.
2019 is the year of LinkedIn so let’s get right to it and lay out the 12 best LinkedIn Marketing Tips that you can start using today.
Read more: 12 Awesome Tips for LinkedIn Marketing in 2019 via Measure Twice Media
Among all social channels, Facebook is the one that has the most monthly active users, 2.23 billion.
This means more than 20% of the world’s population is active on Facebook every month.
Can you guess how many Facebook pages exist? 50 million? 60? 70?
As of May 2018, there were more than 80 million Facebook business pages.
And we as marketers have to try to be more unique than the other 79,999,999 marketers. Yeah, probably that sounds something impossible. Well, instead of being different, let’s try to give the best value we can to our audience.
Read more: Eight tips to get the most from your Facebook business page in 2019 via Search Engine Watch
In spite of having some healthy competition, Facebook remains the premier place for brands to engage with people.
Even if you decide to create a presence elsewhere, it only makes sense to have an active and engaging Facebook page.
Not only that, Facebook is reaching out to business owners now more than ever. For example, if you create a presence on Facebook, you can engage with your audience through messenger using a Chatbot.
You can also market and sell your goods and services through Facebook Marketplace for business.
Check out these Facebook engagement statistics:
Read more: 4 Easy Steps to Creating a Successful Facebook Page for Your Business via Post Planner
Facebook still reigns as one of the most widely used online platforms by adults. And the vast majority are using it daily, which continues to provide brands and businesses with an opportunity for maximum visibility when implementing a Facebook marketing strategy.
Often times, the toughest part is simply getting started, but we’re here to provide you with seven steps to help get your Facebook marketing efforts off the ground.
Read on for various techniques for customizing your own Facebook marketing strategies to help ensure you’re getting the most out of the ever-powerful social media platform.
Read more: 7-step guide to creating a Facebook marketing strategy via Sprout Social
Are you using Facebook Business manager yet? If you’re not taking advantage of Facebook’s portal for business owners and agencies, you should be!
You have your reasons to procrastinate, we know. Maybe you’re just starting out and don’t want to learn yet another tool.
Or perhaps you’re an established advertiser and already have lots of ad accounts, pages, and assets, with no time left for learning.
Whoever you are, in this article we’ll do our best to convince you that now is the time to make the leap to Facebook Business Manager.
We’ll cover what is Facebook Business Manager, how to get started in it, what the key features are and how Facebook Business Manager will benefit your business.
Are you ready to start?
Read more: How To Master Facebook Business Manager (the 2019 Guide) via Ad Espresso
Learn everything you need to get started with Business Manager—from creating your account and adding assets, to assigning the right permissions across your team.
What is Business Manager?
Business Manager allows advertisers to manage their marketing efforts in one place and share access to assets across their team, partner agencies and vendors.
Read more: Your Guide to Facebook Business Manager via Facebook Business
Do you have more than one person handling your Facebook marketing? Wondering how to share access securely to your Facebook pages and ad accounts?
In this article, you’ll discover how to give people access to your Facebook business assets in Facebook Business Manager.
Read more: How to Get Started With Facebook Business Manager via Social Media Examiner
Want to learn more about how people on YouTube engage with your channel? Wondering which YouTube video links drive the most website traffic?
In this article, you’ll learn how to set up Google Analytics to analyze and assess the effectiveness of your YouTube marketing.
Read more: How to Analyze Your YouTube Channel Performance in Google Analytics via Social Media Examiner
To get your YouTube channel performance into Databox, you will need to have a Google Analytics account. Google Analytics is a free analytics tool available to integrate with Databox.
YouTube provides a simple interface for entering your Google Analytics ID so that you can begin analyzing traffic to your videos in no time.
Let’s look at how to set it up:
Read more: How to track YouTube Channel performance via Date Box
Learn to integrate your Google Analytics account with your YouTube channel.
Read more: Google Analytics and YouTube Integration Guide via Optimize Smart
Instagram hit one billion monthly users—almost an eighth of the world’s population—in June. It is a wildly popular platform, and its growth trajectory is showing no signs of plateauing. Unfortunately for advertisers, the same can be said about the amount of money businesses are currently spending to promote their products and services in the name of selling on Instagram. Ad spend jumped 177 percent year-over-year in Q2 of this year. Impressions grew by 209 percent, and CPMs (average cost per thousand impressions) fell by 10 percent. Advertisers are spending more money than ever in the photo-sharing app, and they’re getting better at doing so. Competition is high.
I’m here to tell you how to do it right! Follow these five steps to make money and move units on Instagram, and you’ll soon be selling on Instagram like a wily veteran.
Read more: Selling on Instagram: 5 Steps to Make Money and Move Units via Word Stream
Want to know the best part? Instagrammers are ready to buy on the platform: 60% of users discover new products on the platform, and 200 million people visit at least one business profile daily, according to Instagram for Business.
For companies, it means an opportunity to achieve their marketing goals, so it’s no wonder 25 million businesses are marketing on Instagram, and around 2 million advertisers are using their Instagram business profiles on the platform to deliver brand messages and drive business results.
So, wouldn’t it be great if you could create an Instagram marketing strategy dedicated to attracting new customers? Let’s explore how to use Instagram for business, and, more specifically, how to sell on Instagram.
Read more: How to Sell on Instagram: 6 Proven Tips For Marketing Your Business on Instagram via Falcon.io
We are living in a world of consumer info where pictures can sell better than words. Big and small businesses are using Instagram as a visual portfolio of their products or services, thus turning this popular social networking service into something like a battlefield for clients. It seems easy to get lost in the news feed overflowed with a variety of content formats for social media. While at the same time, it is becoming possible to make people double-click on the screen. Even more so, doing the right things on Instagram makes people love your brand more than you could possibly imagine.
Now, time for some tips which will help you with selling on Instagram in the super snazziest way — and it likely won’t be something trivial.
Read more: 19 Tips On How To Start Selling on Instagram via Promo Republic