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7 Reasons Your Facebook Ads Do Not Convert by Marie Page on Social Media Examiner.

Are your Facebook ad campaigns underperforming? Wondering how to diagnose the problem?

In this article, you’ll discover seven common factors that impede Facebook ad performance and find troubleshooting tips for fixing them.

Read more: 7 Reasons Your Facebook Ads Do Not Convert via Social Media Examiner

There are two words that can either inspire intense feelings of excitement or fear in the hearts of advertisers – and those words are “Holiday Advertising”. Or, if you fancy hashtags, #CrazyCompetition

Imagine every marketer trying to use Facebook Ads in every shape and form for Black Friday and holiday sales… because that’s what happens, and you know it.

We also know that when the holidays roll around, big brands spend a lot and the cost of Facebook Ads goes up for everyone (Merry Xmas!).

Read more: 10 Facebook Ads Strategies To Maximize Your Holiday Advertising via Ad Espresso

7-Step Facebook Marketing Strategy to Dominate 2018

Let’s be honest here–Facebook isn’t slowing down. There are more than 1.86 billion monthly active users on Facebook, which includes a 17% spike in two years. For your business, brand or enterprise company, this channel is unavoidable if you’re truly trying to create a worthwhile play in social media marketing.

Your Facebook marketing strategy has to be unique. There’s an ocean of potential customers you can reach on Facebook. But with a larger pool, it’s harder to dissect and find your spot within its space.

That’s why we created this Facebook marketing strategy for 2018, which includes seven essential steps to not only get started, but also create an impressive plan. Get started now.

Read more: 7-Step Facebook Marketing Strategy to Dominate 2018 via Sprout Social

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How to Grow Your Audience With Facebook Video Marketing

Ever feel guilty spending hours on Facebook watching videos?

You’re not alone. According to one study, users consume as many as 100 million hours of video content each day on Facebook.

This makes Facebook video marketing a great opportunity for your brand to get in front of, engage, and grow an audience.

But while you may see the benefit, knowing how use it to solidify your brand in the mind of your viewer can seem daunting.

In this article, I’m offering a few kick-ass tips to help you grow your audience and build your brand with Facebook video marketing!

Read more: How to Grow Your Audience With Facebook Video Marketing via Post Planner

 

How to use social media personas to boost brand engagement

Do you know what your ideal customer on social media looks like – literally?

In day and age where people crave personalization from businesses online, it pays to get as specific as possible when it comes to defining your target audience.

But when you’re targeting hundreds or thousands of followers, how can you possibly guarantee that your message is on point?

Welcome the world of social media personas.

Read more: How to use social media personas to boost brand engagement via Sprout Social

Image result for Social Media Engagement

When used right, few types of content can match the amount of attention, feedback, and interest in your social marketing campaigns as videos. Yet, the key operative in that sentence is “when used right.”

We already now know that, whoever your target audience is, using social media has become essential for any influencer or business that’s trying to bring attention to their brand, content, or services. However, when it comes to social media videos, I’ve noticed that people tend to get caught up on quality over everything else.

Read more: 6 Tips to Help Boost Engagement with Your Social Media Videos via Social Media Today

 

 

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free social media monitoring tools

Social media monitoring has come a long way in the past 10 years. From free social media monitoring tools to full social search platforms that permit Boolean searches, track back months (or even years) and integrate social analytics and social CRM features, monitoring has boomed into a multi-billion dollar industry.

The most sophisticated platforms offer a full suite of monitoring features with integrated influencer analysis, sentiment grading and multiple on-going searches, enabling brands to monitor their products, competitors and industry keywords 24/7.

The likes of Sysomos and Brandwatch offer comprehensive solutions, but are priced accordingly and charge additional fees based on users, searches or data volume. While they may be worthwhile for larger organisations, what should you use if you’re just getting started? What free social media monitoring tools are available on the market?

Here are 10 of the best free social media monitoring tools available…

Read more: 10 of the best free social media monitoring tools via Our Social Times

 

3 Social Media Monitoring Tools for Marketers by Ann Smarty on Social Media Examiner.

Looking for reliable tools to monitor your brand on social media? Wonder which social media monitoring tools are best suited to specific tasks?

In this article, you’ll discover three social listening tools designed to help you capitalize on influencer marketing, online mentions, and lead generation.

Read more: 3 Social Media Monitoring Tools for Marketers via Social Media Examiner

The key to making the most of social media is listening to what your audience has to say about you, your competitors, and the market in general. Once you have the data you can undertake analysis, and finally, reach social business intelligence; using all these insights to know your customers better and improve your marketing strategy.

If you are a social media rookie, this list of the top free social media monitoring tools might come in handy. When looking for a tool, it’s a good idea to try a couple of them and choose the one that suits your needs best.

However, bear in mind that these tools are not an alternative to Enterprise-level tools, such as Brandwatch, which brought social media monitoring to a new level, offering a much higher variety of services, functionality, and in-depth analysis. It all depends on your needs.

Read more: Top 15 Free Social Media Monitoring Tools via Brand Watch

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14 Ways to Outsmart the Instagram Algorithm

If you’ve been on Instagram recently, you’ll notice you probably haven’t received as many likes or comments as you did a year ago. When the Instagram algorithm was adjusted from chronological to algorithmic, many people worried engagement rates would drop.

Instagram’s own press release talked about favoring the moments you care about most, much like how Facebook’s algorithm operates.

So how does your brand stay present in users’ feeds without having to rely on ads? Luckily, there are some work arounds to get your Instagram posts visible.

Here are 14 ways you can make the Instagram algorithm work in your favor:

Read more: 14 Ways to Outsmart the Instagram Algorithm via Sprout Social

confirmed instagram algorithm

There has long been theories and speculations about how the Instagram algorithm works. Unfortunately, Instagram did very little to publicly explain how the algorithm works – until now. Instagram just recently invited a number of journalists to find out how exactly how it all works.

Instagram shared that they use THREE major factors to determine how content is ranked in each individual user’s feed.

Read more: Instagram Confirms How the Instagram Algorithm Works via Jenns Trends

2018 Instagram Algorithm

Instagram’s goal is to monetize! Now you might think this is obvious or wonder how changing the algorithm does this, so let me explain. Instagram is a business and must make money, so how do they make money? By remaining one of the most important forms of social media. And how do they do so? By keeping users on their app as long as possible. How do they keep their users on Instagram? They don’t! We do! Because of this, Instagram favors accounts who can keep their followers as active and engaged as possible!

Below are the easiest ways to keep your audience engaged:

Read more: How To Beat The 2018 Instagram Algorithm via The Lovely Escapist

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Traffic is the lifeblood of any website, without it you might as well not bother.  Without traffic, your website is like that

proverbial billboard in the middle of the desert that no one sees.  We’ve gathered lots of different ways, methods, and

strategies to get traffic to your site.  Take a peek, I’m positive there is something here you can use.

32 Best Ways to Drive Traffic to Your Website Hero

So you’ve launched a blog. Now it’s time to learn how to drive traffic to your website.

It’s easy to hit publish on your website (or first blog post), kick back and wonder… where is everyone?

If you want proven strategies for how to drive traffic to your blog (or company website), then you’ve come to the right place.

Read more: 32 Best Ways to Drive Traffic to Your Website (Increase Blog Traffic) via Ryan Robinson

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Are you considering an overhaul of your business website for the new year?

It makes sense – new year, new approach. Time to get rid of that tired old website and try something fresh and new, right?

So how can you go about putting an effective, data-driven website development strategy? The CrazyEgg team have put their five-step process into the infographic below – or you can read their full report here for more context.

Read more: 5 Steps to Test and Improve Your Business Website [Infographic] via Social Media Today

180k unique visitors per month

In this post I’m going to show you how to drive more traffic to your website.

You’ll also see how I used these strategies to take my site from zero to 180k+ unique visitors per month.

It gets better:

All of these strategies are working GREAT right now (in 2018).

Read more: 27 Ways to Increase Website Traffic in 2018 via Backlinko

 

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