Whether you have an online business or are a professional building your network, LinkedIn is a valuable social platform that you need to have in your arsenal. With over 610 million users, there’s a wealth of networking and sales opportunities available to LinkedIn members.
Like any social media site, you need to engage with other users in the community in order to build your social network and improve your results. One of the most essential ways to encourage engagement on your business’s LinkedIn Company Page is to post quality content.
LinkedIn is the #1 social channel for content distribution; according to Sophisticated Marketer’s Guide to LinkedIn, 94 percent of B2B marketers use LinkedIn to share content.
Read more: Sick and Tired of Bad LinkedIn Engagement? Try These 6 Tips via Bluleadz
LinkedIn Adds Three New Ad Targeting Tools: LinkedIn introduced three new tools for advertisers to “easily target more of the right audiences from LinkedIn’s network of 610 million professionals” and improve their ROI. These new targeting tools include lookalike audiences, audience templates, and interest targeting powered by Microsoft Bing search data. All three ad targeting options should be rolling out to all advertisers now.
Read more: New LinkedIn Ad Targeting Audiences via Social Media Examiner
Whether you’re looking to grow your business profile or expand your personal network, LinkedIn is a great platform to use. When used well, LinkedIn can help you raise brand awareness and boost traffic to your business.
But, unfortunately, most people are using LinkedIn wrong. Simply copy and pasting your latest blog posts for promotion is not the way to generate engagement, leads, or sales.
In this post, I’ll outline 20 tips that the experts are using to boost LinkedIn engagement – but before that, let’s look at why LinkedIn can be such a powerful platform for your business.
Read more: 20 LinkedIn Tips to Help Boost Engagement via Social Media Today
You love the idea of starting a blog. But…you’re not sure what to write about. Or maybe you have an idea, but you’re not sure if it will work. Sound familiar?
If you’re nodding your head, you’re definitely not alone. Choosing a blog niche is one of the hardest parts of starting a blog – it makes all the technical stuff seem like a cake walk in comparison!
You might have a million ideas bouncing around your head. Or, you might be struggling to come up with just one.
No matter what your roadblock is, I’m here to help you zero in on the perfect niche for your new blog.
Read more: How To Choose A Niche For Your Blog (That You Won’t Regret Later) via Blogging Wizard
So do you want to know how to easily find trending topics for your niche blog in 2019? You’re in the right place.
Niche blogging gives you the ability to get “highly targeted audience” to your site. Someone has rightly quoted, “Well begun is half done”. If you have made a good start, then you have complete a major part of the entire allotted work.
Once you have made up your mind to start a new blog, then the next thing which you need to worry about is the blog “niche”.
Read more: How to Easily Find Trending Topics for Your Niche Blog In 2019 via Bloggers Passion
There is much confusion on the topic of blogging. What exactly is a blog after all? Is it a daily journal of one’s life? Is it a place to share our hobbies? Is it a marketing tool to attract our ideal audience in order to make a profit?
As you can see, there are many purposes behind why someone might start a blog. Here at Blogging Your Passion, we are dedicated to helping people use the medium of blogging to increase their influence, impact, and income online.
But, that leads us to a real question. How do you find a blog niche that is profitable from the start? After all, who wants to waste all their time and energy on a failed idea from the start?
Read more: How to Find a Blog Niche That is Profitable from the Start via Blogging Your Passion
Fifty percent of content marketing is dedicated to topic and content creation, while the other half is for its amplification.
There are so many ways to amplify your content (like through e-mail marketing or joining communities), but getting social shares is what marketers aim for. Perhaps because it’s still the most effective way to reach the right audience, and to actually broaden your reach. With more than a billion active Facebook users, and almost 300 million on Twitter, who wouldn’t want to be viral in social media?
And this is where I want to focus right now – how do we get more social shares? And I mean organic social shares. How do we get people to share our content?
Prepare your minds for some mind-blowing techniques.
Read more: Six Ways to Get People to Share your Content via SEO Hacker
Want to write better social media content?
Looking for ways to improve your engagement on every social network?
You’ve come to the right place!
Below I share 5 ways you can create clickable content that gets more likes and shares.
Learn what to say, how to say it, and what works best on Facebook, Twitter, Instagram, and more.
Read more: 5 Ways to Write Social Media Content to Get More Likes and Shares via Post Planner
You create a piece of content.
You share it with the world and hope to engage your audience.
But how do you know if it’s working?
Which signals do you look at to understand if your content is actually engaging?
In this article, we’ll share some valuable tips on how you can figure out if your content is doing a good job at engaging your audience.
Read more: 6 Things You Must Do to Find out if Your Content is Engaging via Razor Social
Are you looking for an all-in-one solution to manage your social media presence?
Perhaps you need a smarter way to manage multiple profiles and networks? Or maybe you need to improve team collaboration?
Whatever your situation, managing social media requires the right strategy and the right tools.
And while there are thousands of social media tools, not all of them can be classed as management tools. For instance, Buffer is great for scheduling, but it doesn’t manage network engagement.
This post focuses on social media management tools that include these three key elements:
Read more: 8 Best Social Media Management Tools To Save You Time via Blogging Wizard
April 2019 Update: The list of free social media analytics tools has been refreshed for 2019 – check it out below!
Differentiation is no longer about offering a different – or better – product. It’s about offering an overall customer experience that makes consumers feel seen, heard, and understood at the deepest levels.
That includes product and service offerings, of course, but it also extends into the shopping experience, customer care, and what your brand stands for. Competitors aren’t always obvious, as innovative disruptors continue to emerge, and getting to the top of your industry doesn’t guarantee you’ll stay there. Unless you find ways to connect to your audience, on their terms, across every touchpoint.
This requires getting to know them as individuals – a process that must be fast, precise, and ongoing. It’s a process that can only be accomplished with the help of social analytics tools.
With the right social media analytics tools, even the smallest of businesses can compete for share of voice against the mightiest of global brands.
Read more: 21 Free Social Media Analytics Tools For Marketers via NetBase
Starting a business is a daunting process, and if you’re also trying to navigate the world of social media, you may find that you need some backup. Fortunately, there are great resources like Social Media Today to help you stay on top of the best news and updates, while there’s also a range of helpful tools to keep you moving in the right direction.
In this post, we’ll look at a few tools that you can use to help grow your business online when you’re first starting out.
Read more: 5 Social Media Tools to Help You Launch Your Business via Social Media Today
Instagram is not only a fun app for personal use; it’s also a great marketing tool for all kinds of businesses and professionals to showcase their products and works of art (I mean, at least it was until that pesky algorithm nonsense kicked in…)
If you use both Facebook and Instagram for your business, makeup artistry, creative work, graphic designs, or whatever, you can actually tie them together so your images automatically filter to your business page or fan page instead of your personal profile!
Here’s how to automatically post your Insta photos straight to your Facebook page.
Read more: How to automatically post Instagram photos directly to a Facebook page via iMore
Do you use Instagram and Facebook for your business? Are you looking for a way to post to Instagram from your desktop?
In this article, you’ll learn how to cross-post from Facebook to Instagram via your desktop.
Why Consider Cross-Posting to Instagram via Facebook on Desktop?
Instagram accounts have had the ability to cross-post to Facebook for a while. You can initiate your post on Instagram and opt to share it to your Facebook page or profile during the upload process, but this has been a one-sided transaction until now.
Read more: How to Cross-Post to Instagram From Your Facebook Page via Social Media Examiner
Facebook is testing the ability for users to cross-post single image Facebook updates to Instagram, furthering the gradual integration between The Social Network’s various apps.
Read more: Facebook Tests the Ability to Cross-Post Facebook Updates to Instagram via Social Media Today