Harnessing the power of Facebook’s advertising platform is a tricky road to navigate; this is especially true when it comes time to scale your advertising efforts. Just because you have experienced success at lower spending amounts doesn’t mean that you simply spend more money and generate the same success.
The Facebook algorithm is a finicky beast, and scaling must be done carefully and according to best principles.
It is important to understand that increasing your investment in Facebook ads is no minor decision. Sure, there is a vast audience to reach, but you want your pitch to those potential customers to be efficient and successful.
Let’s examine a few strategies that will propel your Facebook marketing and advertising into overdrive, moving your business forward and keeping your goals squarely on track.
Read more: 5 Methods For Scaling Your Facebook Advertising via SEMrush Blog
People get confused when I talk about advertising on Facebook and Instagram.
Truth is, I don’t actually care about Facebook. I don’t care about social media.
I’d be thrilled to tell all of you to go and buy ads on page 187 of Vogue Magazine, or buy billboard ads and outdoor media.
The only problem is… they’re massively overpriced.
People aren’t looking at billboards. They’re not paying attention to TV commercials. They’re not reading magazines. So in reaction to that low demand, those companies have increased the price of advertising to keep it ROI positive.
That means smaller companies have a few years to take advantage of these platforms before big companies start crowding in.
But first… businesses need to adapt their mindset to the “new world” of marketing.
Read more: EFFECTIVE FACEBOOK ADVERTISING STRATEGIES FOR 2019 via GARY VAYNERCHUK
Want to improve your Facebook advertising results? Looking for successful examples you can model?
In this article, you’ll discover four ways to generate clicks, leads, and conversions using Facebook ads.
Read more: 4 Facebook Ad Techniques That Deliver Results via Social Media Examiner
In the past decade or so, the success of inbound marketing has come largely at the expense of traditional outbound tactics.
Inbound marketing has long been recognized for its effectiveness in building brand awareness and generating traffic, leads, and conversions. But there’s been a lot of talk in the marketing community lately about how inbound isn’t quite as effective as it used to be.
Some of the biggest sources of inbound, organic traffic—search engines and social media sites—are sending less referral traffic to websites than ever before. Community content promotion isn’t generating as many referrals as it used to.
Read more: Here Are The Outbound Marketing Tactics That Still Work in 2019 (According to 29 Marketers) via Databox
In this post I’m going to show you how to drive more traffic to your website.
You’ll also see how I used these strategies to take my site from zero to 200k+ unique visitors per month.
It gets better:
All of these strategies are working GREAT right now (in 2019).
Read more: 27 Ways to Increasea Website Traffic in 2019 via Backlinko
Inbound or outbound marketing…
What is your poison?
The reality is that you need both.
You need to do outbound promotion to drive inbound traffic. And when you attract lots of people to your website using inbound, you build up your brand so it gets easier to do outbound!
In this article, we’re going to talk about how you can drive more valuable traffic to your website using outbound marketing.
Read more: 6 Outbound Marketing Tactics to Drive More Valuable Traffic to Your Website via Razor Social
Twitter may have invented social media hashtags, but Instagram put them on the map. Giving marketers something else to lose sleep over: how to create an Instagram Hashtags Strategy to get results.
These days, Instagram hashtags not only categorize your content and makes it discoverable by users, but they are an effective way to get more followers, increase engagement and expand reach and brand awareness.
If you’d like to tap into the platform’s potential to reach a huge audience, upping your hashtag game is the way to go.
Read more: Instagram Hashtags Strategy: 9 Ways to Grow Engagement in 2019 via Ad Espresso
In 2019, it’s time to reframe how you think about Instagram engagement.
Instagram engagement is no longer just likes and comments, it also includes engagement from your stories, people following your brand hashtag, IGTV views, and more.
While organic reach on Instagram declines as more users are following more accounts, Instagram Stories is only growing, with over 400 million people posting or watching stories every day.
Because of this, Instagram has been innovating by finding new ways for brands to engage with their followers, in the form of different engagement stickers for stories.
Instagram Stories stickers are a great way to encourage your followers to chat and share their opinions and experiences with you, which, in turn, will help create a loyal following that feels connected to your brand.
Here are a few ways you can get started with stickers to increase Instagram engagement:
Read more: 9 Ways to Increase Instagram Engagement in 2019 via Later
In the current state of social media marketing, it’s all about engaging the audience you currently have. It’s not always about the views or reach of our activities, but more about how many people are taking action when they see your posts.
In this post, I want to share some key tactics you can implement to help you increase your Instagram Stories engagement. And with the Stories format on the rise, it’s definitely worth considering.
Try utilizing these Stories tips.
Read more: 6 Tactics to Increase Your Instagram Stories Engagement via Social Media Today
Marketers are faced with an ever-growing list of responsibilities. From social media marketing to customer experience and advertising, it can be a challenge to stay on top of everything.
Luckily for us, there are a plethora of great social media tools on the market to help you succeed in your role and stay productive.
Tools for content curation, discovery, scheduling, publishing, analytics, and more can be used to enhance your effectiveness.
Read more: The 10 Top Social Media Tools Brands are Using to Succeed in 2019 via Buffer Social
What are the hottest digital marketing tools you should be using in 2019?
As we test out a lot of online marketing tools, we are going to share the ones we use on a regular basis. This may not be the definitive list of all the best digital marketing tools out there, but it is the contents of our well-equipped toolbox, and it’s definitely worth your consideration.
Read more: 43 Marketing Tools to Consider for 2019 via Razor Social
When was the last time you clicked over to Facebook or Instagram and scrolled through your feed? How did it make you feel? Was it cringe-worthy or were you pleasantly surprised?
It can be a scary proposition to analyze your social media performance, but without an audit, there’s zero room for improvement.
So how do you get started? What data should you track? Which metrics truly matter? What goals should you set?
I’ve broken down 8 steps to help you measure each aspect of your social media performance.
Read more: How to Measure Your Social Media Performance via REBEKAH RADICE
With 250 million active users, Pinterest is a content discovery platform nearly every blogger and business owner should be spending some time on.
The Pinterest tactics shared on this podcast in late 2015 by Rosemarie Groner were extremely effective … for a while.
But I began to see declines in traffic, and today Pinterest brings in perhaps a quarter of the visitors it used to.
Still, I’m convinced I could be doing better on the platform to reach more people and help more people with my content.
Just like Google, a top-ranking pin can bring in consistent qualified traffic month after month after month.
But also like Google, there’s a certain science to the Pinterest algorithm.
Read more: 318: Pinterest Marketing for 2019 and Beyond: How to Get More Traffic via Side Hustle Nation
Has your Pinterest traffic dropped off? Wondering how to encourage more pinners to interact with your content?
In this article, you’ll discover four tips to develop pins and boards that spark engagement from your audience on Pinterest.
Many businesses struggle with how to successfully establish themselves on Pinterest, especially if they don’t produce items that are particularly pinnable, or offer services rather than products.
If your Pinterest presence is stalling, don’t write off your account as not working just yet. There are ways to rework your profile for better outreach. The tips below will help you develop a more Pinterest-friendly presence for your business.
Read more: How to Improve Your Pinterest Reach: 4 Tips via Social Examiner
So your brand has finally bit the bullet and joined Pinterest—congratulations! You’re officially on the social network with the highest return-on-investment, so get ready to reap the rewards.
“Wait a sec”, you think… “where are the rewards and ROI?!” After all, you’re posting new Pins daily, but no one is interacting with your content!
But hold up—don’t get discouraged yet!
If you’re new to Pinterest, chances are you’re faced with relatively slow growth in the beginning. It’s totally normal at the beginning, so worry not.
New Pinterest users have to take special care to market themselves properly, use ads, and even perform a few Pinterest growth hacks in order to get their content in front of the right audience and grow their audience through both organic and paid reach.
So in this article, we’ll show you 6 awesome ways to grow your Instagram audience. These tips will help jumpstart your Pinterest account, and ensure that it’s in good shape for 2019.
Read more: 6 Tips for Fast Growth on Pinterest in 2019 via Social Report