You saw a great new pair of shoes, you clicked on them to check out the details, they weren’t exactly what you were looking for so you moved on. However, for days after that everywhere you went online you saw that same pair of shoes. It’s not malware or even spyware and “they” can’t see everything you are doing! There is no malicious intent, they are not tracking you as an individual just the product you visited. It really is a “love/hate the way ads follow you” relationship.
But, now you’ve got to thinking, could I use that in my business or is it really complicated? You had been retargeted and that process starts with a pixel. If you have the right pieces in play (Facebook Page, website, etc) it is actually quite simple.
A pixel is what drops a cookie which is what enables retargeting.
A pixel is just a piece of code that is put on a webpage. You don’t have to know what it means or how it works, you only need to know how to copy and paste.
In Facebook’s own words, this code “is an analytics tool that allows you to measure the effectiveness of your advertising by understanding the actions people take on your website.”
As the World Wide Web becomes more and more competitive it is important that you are spending your marketing and advertising dollars in a way that brings you a return on investment. The only way to know that is if you are tracking. You may be like I used to be, mention the word tracking and your eyes roll back in your head. However, it is very important to know that you are getting bang for your buck.
Tracking, where to start
When I first started tracking anything it was simply by using bitly.com. It worked well for me because now I knew which of my blog posts was the most popular. However, that lead to me writing more blog posts on the popular topics rather than investing my time and effort on posts no one wanted to read. And that was definitely a good thing!
From there I moved to a call to action link. You probably have seen it ClickHereNow.co. This one was definitely a bit more techie to set up. It meant I was tracking two things, not just one.
- Direct readers to actually click
- Track the number of people who actually clicked
However, I still didn’t know where my sales came from. That was when I moved up to the Facebook Pixel. Back then it was not as user-friendly as it is now, Facebook has done a lot of work!
The beauty of using the pixel code is that it enables you to
- Drive a small amount of regular traffic
- Fine tune that traffic USING that info (from your visitors)
- Market directly to those people you know are interested
Besides those listed above there are lots of different ways to use the pixel code but I discovered one that is pretty sweet, I’m experimenting with it right now. But more on that in the follow-up blog post.
Set up Your Tracking Pixel in Facebook
Here are the directions from Facebook to set up your pixel;
- Go to the Business Manager Settings tab in the Ads Manager.
- Click Pixels under People and Assets.
- Click Create a Facebook Pixel.
- Type in a name for your pixel.
- Check the box to agree to the Facebook Pixel Terms.
- Click Next.
- To start installing your pixel on your website, click Set Up Now.
Next question is what are we going to do with the pixel now that it’s created?
Looking for ways to optimize your Facebook ads to acquire more customers? Wondering how to scale campaigns that are working well?
In this article, you’ll discover four ways to reduce your customer acquisition costs when scaling your campaigns.
Read more: 4 Ways to Reduce Customer Acquisition Costs With Facebook Ads via Social Media Examiner
Facebook advertising costs range widely and are dependent on many factors, including your industry, location and objectives. With more businesses paying for Facebook ads and Facebook limiting the number of ads they show, quality and targeting is paramount.
In this guide, we’ll go through key terms that you’ll see in Facebook ads as well as strategies on how to optimize for your budget.
Read more: Facebook advertising cost: Everything you need to optimize your ROI via Sprout Social
Facebook ad targeting changes are coming soon with the removal of Partner Categories. What does this mean and who is affected?
Facebook announced in March 2018 that the 3rd party targeting data would be removed due to the privacy concerns that were introduced with the Cambridge Analytica scandal. The 6-month “wind down” period of this change is currently in process and will likely be finished in September and October.
You may already be seeing these changes in the current ads you are running. In this article I’ll talk about what types of keywords are affected and how to adjust your Facebook Ads strategy.
Read more: Facebook Ad Targeting Changes – How to Adjust Your Strategy via Andrea Vahl
It’s getting harder and harder to create Facebook posts that stand out from the crowd. We all really want people to pay attention to what we’re posting but it seems like an uphill battle. Well in actual fact it is! The competition increases every day as approximately 74% of everyone who uses the internet is active on social media.
You can see it around you every day, so many people on their devices. Even walking down the street, not looking where they are going, it’s that intense!
So you do you make your posts stand out so that people will actually stop and read the posts?
Always Include an Image
I know I have told this story before…
Sitting in a training class, my friend Jorge on one side and Gus on the other, neither paying attention to what was happening at the front of the room. Both of them were on their cellphones viewing Facebook. Neither of them read any of the posts that were just words. They just kept scrolling through their newsfeed until a picture caught their eye. Only then would they stop and read. Images really are critical to have people stop and read your post!
You can buy images, take your own or even have someone create them for you. Whichever method you chose be sure to always include an image. The best size for a Facebook post is 1,200 x 628 pixels. I also like to create images that I can use for more than one purpose. Example, the graphics that go into my blog posts are also used on Facebook. Plus some of them are created to stay within the Facebook text rule so they can also be used to run Facebook ads.
Keep your posts short
In the world today our attention spans are getting pretty short. You have a much greater chance of someone reading your Facebook post if it is short and snappy with eye-catching detail. There are a couple of great tools available to help create great posts. My personal favorite is Co-Schedule, I use it to create great titles which I can then modify to use as posts.
I have a friend that writes super long posts and even though she is a good friend I very rarely finish reading the whole post. What do you do?
Conversation vs. Broadcast
One of the main strategies to have people look at your content is to look at their content first. Spend time each day finding your ideal customer/client and make a meaningful comment on their posts. Everyone, including you and me, would love to have people commenting, asking questions and engaging with their posts. Talk less and listen more.
Spice up the text in your posts
I found this great little tool that allows you to add emoji’s, and modify the text in your post using bold, italics, underline and strikeout. I have found using these definitely makes my posts look different from others in the newsfeed. When you add the different options to your post it becomes much more visible and that is a good thing. Visibility is a good thing!! Here is a sample of my first post with SociJam;
Post Valuable Content
This is a must, because if you actually get the person to stop and read your Facebook post that stands out you want to make sure the content is valuable to ensure they come back again and again. Plus you will establish yourself as an expert in your field and that you can be trusted. Both Facebook and Google want us to provide their “customers” with content that answers their questions. As business people, it is in our best interest to give them what they want. Answer their questions; remember all of the content does not necessarily have to be yours. Sharing the content of other experts helps you offer a variety of content. Remember that 80/20 rule; it’s not all about you. Plus it really helps people to learn when they receive content from different perspectives.
Check out SociJam, it’s a quick and easy little tool that gives you yet another little advantage.
Links remain one of the most effective ways to move the needle on your SEO performance.
The only caveat is that the quality of your links now needs to be at a much higher level than they ever have been in order to bring you sustainable results that won’t have you looking over your shoulder every time there’s an algorithm update.
Below are 17 ways you can do this so that if you are one of the people prepared to invest time and resource into the link building process you will be putting it into the right places that will bring you a good return.
Read more: 17 of the Best Ways to Build Good Links Today via Search Engine Journal
We all know the importance of great content, and we also know that without relevant, authoritative links in sufficient quantities, even great content won’t perform well in search.
What most people don’t know, however, is how to efficiently build — or rather, earn —those relevant, authoritative links.
Sure, everyone understands the basic concept of link outreach, and some search engine optimization (SEO) practitioners even get decent results from it, but very few have truly optimized their approach. And considering our entire job revolves around optimization, our own processes should be optimized as well.
The more efficient and effective you can make your link-building efforts, the more impressive and profitable your results will be. Just because you build it, it doesn’t mean the links will come.
Read more: Here’s how to ‘expertly’ hit a link-building home run via Search Engine Land
A great link building strategy works wonders for the SEO performance of a website. Helping websites gain traffic, these backlinks are expected to be high-quality because search engines weigh them when it comes to the ranking of a website.
Ensuring that your website is sporting high-quality and authentic backlinks is crucial. If not monitored properly, the presence of bad quality links on the website can ruin the online reputation of the site as it can be identified as a black hat SEO move. For this purpose, the SEO domain offers some pretty amazing backlinks monitoring tools that help you monitor the link profile of your site and make sure that everything is as per a standard link building strategy.
Let’s check them out.
Read more: Best tools for monitoring backlinks via Search Engine Watch
To make your membership site the best consider how you are going to operate it on a day to day basis. Remember how you start is what your membership will expect from you going forward. This is where your experience as a member of other membership sites will come in handy.
What do you like and/or dislike? Make of list of the features and benefits you want your membership site to have and then ask yourself “Can I maintain this for a year?” This is what stopped me for a long time, I just didn’t believe I could keep up with what I wanted to do so it took me years to start. Please don’t follow my example.
The following tips are from my personal experience with my own membership sites and ones where I have just been a member.
Start before you believe you can do it
We all judge ourselves and find ourselves lacking, this is usually what stops us from taking the steps to set up our first membership site. If you have to start simple, you have to start simple there is no shame in that. There are people out there who are just getting started and your “simple” would be a godsend.
Engage with your members
This is so necessary on many levels! When people first join your membership be sure to send them a “Welcome” email. You can also create a welcome video and place it in your membership site. Once they are members you want to be sure you are communicating with them on a regular basis. You can use the tools of your choice;
- Facebook comments
- regular calls or
- to name a few.
When you engage with your members on a consistent basis it makes it much easier to handle expectations.
Make your site easy to navigate
This is one of my pet peeves, I have left more than one membership program where the information was very poorly organized. How you organize will depend on the type of content you deliver. Whether it be audio, video, graphics or text each format presents its own challenges. Be sure to keep your naming conventions consistent, this means your members will know what they are looking for each time. Do your very best to use titles containing keywords you believe your members will search for. If you have a lot of content or are planning to have a lot of content be sure to use categories, this makes any search so much easier!
One little hint, if you provide links to your content be sure to add nonsensical characters somewhere in the URL. This will prevent people from guessing what the URL of your next lesson will be and finding it without paying.
Study the membership sites you belong to
This is where you can really find your likes and dislikes. Spend time looking at everything available, click all the links, open all the documents and you also want to conduct a few searches. Search for something vague and see what happens, do you like it? Take a look at the comments other members are making. Are they asking for more features, if so what features? Are they complaining about something? If so make a note to ensure you don’t make the same mistake. What are they praising or actually using the most? Take a close look at these as you may want to implement the same feature/function. I am sure you are also a member of a few paid Facebook groups that are treated like memberships sites, look at those too. Facebook offers lots of different functions, some of which you will be able to apply to your membership site. Find the features you like and use them to make your membership site the best it can be.
Test out challenges, events and or contests
Every group is a little different, what works very well with one does not necessarily work well with others. I remember the first time I ran a contest with an iPad being the grand prize, I was expecting to get 100’s of new optins and I got 1000’s! However, there were definitely lots of freebie hunters in there. In retrospect, it was not the best idea for my market, at least the way I did it wasn’t, but I did learn lots! I participate in lots of events and many of my subscribers are glad I did because they get exposed to tons of new information and different options of how to get things done. Test out what you believe your ideal client would like and find out.
Gamification can greatly enhance the involvement of your members. From Wikipedia “Gamification is the application of game design elements and game principles in non-game contexts.” “Gamification can also improve an individual’s ability to comprehend digital content and understand a certain area of study”
When you implement gamification you help your members;
- Move through all the steps of your training/membership
- Increase the engagement and hopefully enjoyment for your members
- Provide prizes and rewards as they move through your process
- Motivate members to complete all the steps in your process(s)
All of these factors increase your member retention in fact when it’s fun they keep coming back.
Listen to your members, what are they asking for
All your members, the good the bad and the ugly can contribute and make the membership site an even better place. Members will come up with suggestions and ideas when they know you are open to them, therefore it’s best to take them all under consideration, even the complaints. One of the complaints I received a few years back was about not being able to find what they were looking for. This led me to find better ways to organize the information and make things more obvious from the first moment you join the membership. When you provide your members with what they want rather than what you think they want you will definitely find more engagement and retention.
If you are considering implementing your own membership site I highly recommend the new JVZoo Member platform.