How to Pitch Your Business-Investment Case
Use this process to persuade your CFO.
6 min read
Opinions expressed by Entrepreneur contributors are their own.
Chief Financial Officers are often the gatekeepers to a company’s cash coffers. And, as you can imagine, they have a lot of people tugging on their sleeves looking for investments into various projects. Perhaps the CEO wants to make a big strategic acquisition, the CMO needs to scale up sales and marketing efforts or the head of product wants to launch a new business line. The ways capital can be invested are limitless, and the asks are endless, so you better make sure your pitch breaks through the clutter.
Below are examples of the best ways to pitch for internal funds in several common scenarios.
Pitching for Strategic Capital
6 Simple Tips to Get More Search Results for Your Website
Find your brand name in the top Google results with these strategies.
2 min read
Opinions expressed by Entrepreneur contributors are their own.
In this video, Entrepreneur Network partner Eric Siu offers a few tips on how to make your website rank on Google. Focus on both the design aspect of your site and the power of your company’s brand.
Some of the tips include:
- Brand reputation. Develop more recognition around your brand to designate yourself as the default.
- Search engine results. Aim to rank in the top search results.
- Bounce rate. A high bounce rate signals a negative user experience, since people are exiting your website abruptly.
If you feel like you don’t quite “get” Instagram marketing, you’re not alone.
On the surface, it might seem like little more than a place for snapshots and selfies.
The reality, though? Instagram is an absolute goldmine for businesses of all shapes and sizes. From social selling to community-building and beyond, there’s a reason why Instagram is booming right now among businesses and consumers alike.
And that’s why we put together this post. Below we’ve broken down an Instagram marketing strategy guide to help you get started on the platform and understand the best practices for growth.
Read more: Instagram marketing: how to establish an effective strategy via Sprout Social
Instagram has quickly become a favorite social media channel for many people. Every day, millions of people share their pictures through their Instagram profiles.
The platform has also become very competitive, especially for aspiring influencers who are aiming to increase following and boost engagement rates.
You need to find innovative ways to attract more followers to your account. But how can you increase your engagement rate on Instagram?
The answer is through beautiful and engaging photos. Instagram is a visual medium to connect with your followers. Use the Instagram features correctly to get pictures worthy of posting.
If you don’t know where to start or how to make your pictures stand out from others, don’t worry. We got you.
In this post, we’ll look at seven of the best ways to make your Instagram pictures stand out from other Instagrammers.
Read more: 7 Ways to Make Your Instagram Photos POP! to Get More Engagement via Post Planner
Want to sell more of your products or services on Instagram? Looking for ideas to help increase your sales?
In this article, you’ll find out how to foster a shopper-friendly Instagram presence.
Read more: 5 Ways to Increase Sales With Instagram via Social Media Examiner
With all the walk-and-talk videos and anecdotal status updates flooding LinkedIn nowadays, the professional social networking site isn’t just a platform for connecting with your colleagues anymore — it’s a place where companies can build a brand.
After Microsoft bought LinkedIn for $26.2 billion in 2016, LinkedIn released a new native video feature, a trending stories section, and a more robust analytics tool to help brands engage larger audiences for a longer amount of time. In fact, LinkedIn has 303 million monthly active users today, which is only 23 million users shy of Twitter’s monthly active user count.
Just like on every other social media network, attracting an engaged audience on LinkedIn requires you to craft compelling content. But if you don’t post your content at the right time, most of your followers will never see your updates. So how do you figure out the optimal post time for your specific audience?
Read more: The Best Time to Post on LinkedIn in 2019 [Cheat Sheet] vua Hubspot
Do you want to create more content for your LinkedIn page? Wondering which new features can help?
To explore creating content for LinkedIn pages, I interview Michaela Alexis.
Michaela is a LinkedIn expert and LinkedIn creator who helps businesses master their LinkedIn presence. She has a course called Building Your Empire on LinkedIn and is the co-author of Think Video: Smart Video Marketing and Influencing.
Michaela shares a strategy for developing video content for LinkedIn pages. You’ll also discover features that will give you more visibility on LinkedIn.
Read more: LinkedIn Page Content Strategy: What Marketers Need to Know via Social Media Examiner
This list of tips for LinkedIn is designed to aid you in your mission to make use of the most exciting social media platform in 2019.
LinkedIn is the biggest professional networking site in the world and offers unique marketing opportunities for businesses and individuals. If you are a professional of any kind, you just can’t afford not to be on LinkedIn right now. As per marketing guru Neil Patel, LinkedIn is “hands down” the most effective social media posting tool.
2019 is the year of LinkedIn so let’s get right to it and lay out the 12 best LinkedIn Marketing Tips that you can start using today.
Read more: 12 Awesome Tips for LinkedIn Marketing in 2019 via Measure Twice Media
Among all social channels, Facebook is the one that has the most monthly active users, 2.23 billion.
This means more than 20% of the world’s population is active on Facebook every month.
Can you guess how many Facebook pages exist? 50 million? 60? 70?
As of May 2018, there were more than 80 million Facebook business pages.
And we as marketers have to try to be more unique than the other 79,999,999 marketers. Yeah, probably that sounds something impossible. Well, instead of being different, let’s try to give the best value we can to our audience.
Read more: Eight tips to get the most from your Facebook business page in 2019 via Search Engine Watch
In spite of having some healthy competition, Facebook remains the premier place for brands to engage with people.
Even if you decide to create a presence elsewhere, it only makes sense to have an active and engaging Facebook page.
Not only that, Facebook is reaching out to business owners now more than ever. For example, if you create a presence on Facebook, you can engage with your audience through messenger using a Chatbot.
You can also market and sell your goods and services through Facebook Marketplace for business.
Check out these Facebook engagement statistics:
Read more: 4 Easy Steps to Creating a Successful Facebook Page for Your Business via Post Planner
Facebook still reigns as one of the most widely used online platforms by adults. And the vast majority are using it daily, which continues to provide brands and businesses with an opportunity for maximum visibility when implementing a Facebook marketing strategy.
Often times, the toughest part is simply getting started, but we’re here to provide you with seven steps to help get your Facebook marketing efforts off the ground.
Read on for various techniques for customizing your own Facebook marketing strategies to help ensure you’re getting the most out of the ever-powerful social media platform.
Read more: 7-step guide to creating a Facebook marketing strategy via Sprout Social
Are you using Facebook Business manager yet? If you’re not taking advantage of Facebook’s portal for business owners and agencies, you should be!
You have your reasons to procrastinate, we know. Maybe you’re just starting out and don’t want to learn yet another tool.
Or perhaps you’re an established advertiser and already have lots of ad accounts, pages, and assets, with no time left for learning.
Whoever you are, in this article we’ll do our best to convince you that now is the time to make the leap to Facebook Business Manager.
We’ll cover what is Facebook Business Manager, how to get started in it, what the key features are and how Facebook Business Manager will benefit your business.
Are you ready to start?
Read more: How To Master Facebook Business Manager (the 2019 Guide) via Ad Espresso
Learn everything you need to get started with Business Manager—from creating your account and adding assets, to assigning the right permissions across your team.
What is Business Manager?
Business Manager allows advertisers to manage their marketing efforts in one place and share access to assets across their team, partner agencies and vendors.
Read more: Your Guide to Facebook Business Manager via Facebook Business
Do you have more than one person handling your Facebook marketing? Wondering how to share access securely to your Facebook pages and ad accounts?
In this article, you’ll discover how to give people access to your Facebook business assets in Facebook Business Manager.
Read more: How to Get Started With Facebook Business Manager via Social Media Examiner