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This post was originally published in 2015 and has been updated with the latest Facebook video tips and information.

Over 8 billion videos or 100 million hours of videos are watched on Facebook every day.

These stats were reported early last year so imagine how much larger the numbers are today as Facebook continued to grow and double down on videos.

Now seems to be the perfect time to take a closer look at Facebook video and how to use videos to engage more fans on the platform.

With Facebook video being the top priority of marketers in 2017, we’d love to help you get ahead of this rising trend. In this post, you’ll learn 17 actionable tips to increase the views, engagement, shares of your Facebook videos.

Read more: 17 Ways to Get More Views, Engagement, and Shares for Your Facebook Videos via Buffer Social

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There’s more than just one type of post.

So, if you’re at loss for ideas, start by determining which type(s) of posts you want to focus on.

This will help you brainstorm new ideas or tweak the ones you already have.

Maybe you have a general idea of what to write about, and just don’t know how to present the information in the best way possible. In that case, choosing the right type will help you get more focused.

Here are a few post types you need to consider:

Read more: 19 Ideas That Will Inspire a Years Worth of Blog Post Topics via Rebekah Radice

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“I think every business tries Facebook ads, fails at it and then blames the platform,” says digital marketing expert Neil Patel.

Sound familiar?

You’re not alone if a minute or two in Power Editor leaves your head spinning and wondering, “Wait… so how do Facebook ads work?!”

Don’t even know what Power Editor is? Hey, you’re in good company. The majority of Facebook users don’t (more on that later).

In this post, we’re going to teach you why Facebook ads work for small business when you follow a simple, proven strategy.

Read more: How Do Facebook Ads Work for Small Business? via Social Media Today


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Why is it important to be “found by Google”?

Google is pretty much the king when it comes to search, here’s an amazing fact for you 61,109 Google searches in 1 second”.  That really is an amazing stat and you definitely want your website and/or blog to show up in some of those searches.  Even if it was 1/10000 it would be a HUGE pile of traffic!

Imagine having all those eyes on your content, not only would it help your website ranking but your sales and bottom line too.

Google has extensive reach and when people search for the product or service you definitely want to be found. Let everyone else’s site be one of those “billboards in the middle of the desert”, that no one sees!

People are becoming more and more dependant on their computers, tablets, and/or phones.  How many people do you know who don’t go anywhere, including sleeping, without their phone?  I’ll bet that is quite a few people. Many people today have their phone chargers right beside the bed or even sleep with the phone beside them.

Google focuses on the end user (the searcher) it’s important to Google that people find what they are looking for. As an end user I am very happy they do this.  As a business owner with products and services to sell it definitely makes it more work for me, however it is definitely worth it in the long run! Think about all of the free products that Google has made available, a great example for business owners is Google Hangouts. They do their very best to keep we searchers happy and coming back to Google again and again.

It takes time money and effort to get Google to “find” your site and content. Being found on Google is “know like and trust” factor, people trust the results they receive from Google. When you are on the first page of the search results it is seen by many as the authoritative source.  Wouldn’t it be awesome to be seen as the authority in your niche.  There are a number of factors that influence where your website shows up the search, here are the main ones;

  • Quality content posted on a regular basis – this provides your visitors with value and when people find your content of value they will share it more often.
  • Include other sources using hyperlinks – this will increase your credibility and any forward links you include will be noticed and rewarded by Google.
  • Are you popular, are people linking to you? – Just asking people to link to your site likely won’t be enough, you have to give them a reason to link to you.
  • the way your website is set up – Be sure to have a business plan and a marketing strategy before you start.  This will be extremely valuable for creating website traffic and converting visitors to customers.
  • website name
  • age of your website (even purchasing your hosting for more than one year makes a difference)

One of the super easy and quick ways to be found is to make sure you are using tags in all of the pages and posts on your website.  What are tags you may ask…

In information systems, a tag is a keyword or term assigned to a piece of information (such as an Internet bookmark, digital image, database record, or computer file). This kind of metadata helps describe an item and allows it to be found again by browsing or searching. Source Wikipedia

Categories are general, this is where you implement your long term strategy.  An example is “Content Creation Tools” vs a specific tool name (eg: XYZ Best Content Finder).  Content creation tools come and go.  There are times when the creator realizes it will be too expensive to upgrade to the latest Google changes and decides not to update their product.  As a result the category XYZ Best Content Finder would be moot, dead wood on your website.

When creating your categories think about your long term strategy and what you want to be found for in the next five years. Use your big broad topics that are not likely to change in 5 years.

Tags are specific, and they play a huge role in helping your sites rank.  An example of a specific would be “XYZ Best Content Finder”.

The benefits of using tags;

  • fully indexable,
  • searchable
  • rankable
  • improve the visibility of your website, increase traffic and boost your brand’s revenue
  • improve usability for all the visitors who come to your website
  • easier for search engine to know what your post is all about
  • improves visitor experience (remember, this is what Google is looking for)
  • boosts your website ranking

However you will have to create the right content, add images, videos & then create 100s of backlinks to rank your site higher. Finding the right tags can be even more of a challenge!

I found this great tool that will help you tag your posts, a new WordPress plugin find all the right keywords and tags to add to your posts so you don’t waste hours trying to figure it out yourself.  The work of tagging your blog post can be done in seconds rather than hours.

I have a bonus for you, buy WP Tag Machine today, forward your purchased receipt to [email protected] and I will have 10 of your blog posts indexed by Google in 48 hours or less.  Using both of these tools will really help Skyrocket your Ability to Be Found By Google! 🙂

Categories : Google +
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If you are in B2B marketing or otherwise tasked with sourcing leads for your company, LinkedIn is one of the most powerful platforms you can use to grow your business.

Here are some interesting statistics that will demonstrate how effective LinkedIn can be for lead generation. A recent report from Hub Spot found that 43% of marketers have sourced a customer from LinkedIn. The opportunities are there, you just need the right way to find them.

Read more: 4 LinkedIn Tools that Will Change the Way You Think About LinkedIn via Razor Social

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Are you spending hours managing social media?

Looking for a way to shave hours off your day?

We have the tools to help!

Below you’ll find the key elements of a social media marketing strategy, plus the tools that will improve your efficiency and performance.

Read more: 15 Social Media Tools That Will Shave Hours Off Your Day via Post Planner

tweet video checklist oaPiRt

Given the rising popularity of video content on Twitter (video Tweets on Twitter have increased by over 50% since the beginning of 2016, while Tweets with video generate 9X more engagement than basic text updates), it makes sense for Twitter to put more focus on encouraging video content on their platform.

In recent months, Twitter has conducted various studies to further highlight the benefits of video content, and video advertising, on their platform. And this week, Twitter has published a new, easy to follow checklist on how to create more resonant Twitter video content.

Read more: 5 Tips to Help Maximize Your Twitter Video Content (from Twitter) via Social Media Today


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No Time for Social Media? Not enough time in the day to keep up with all your social media tasks?

You’ve heard it before, “Your Business Must Be On Social Media“, but you’ve tried it and just couldn’t make it work. It took up too much time and just didn’t seem to be worth the effort. Can you relate?

Unfortunately social media is something you must do if you want your business to thrive. Why you ask…

In today’s world people search for your business on line before making a buying decision. Personally I don’t like to do business with someone who isn’t on social media. Even if they have been told about your business from someone else if the do a search for you and can’t find you the chances of them calling you or walking into your store are pretty slim. Social proof is very important to the decision making process in our internet connected world. People want to know you can be trusted.

Don’t get stuck behind your desk all day!

But that still leaves the question where do I find the time?

Who wants to be stuck behind their desk all day long?

Experts say we must be posting daily, in some cases 2 or 3 times per day. The good news is that for small business owners who have a following of less that 10,000 once per day on Facebook is effective! The idea is to be present and active. Interact with people, like, comment, share and answer questions.

It’s time for you to “squeeze” all you can out of your social media profiles/pages using the World’s 1st ALL-IN-1
Social Media Marketing Tool!

I am regularly being asked to review social media products and rarely do I find one I really like.  This tool I am sharing today is something I wish I had when I first got started.  It certainly would have made life a lot easier.

You have got to see this…

In just a FEW CLICKS you will be able to manage ALL of your social media accounts!

Here’s what I found –  the World’s 1st ALL-IN-1 Social Media Marketing Tool, BLEUPAGE PRO.

==> Check it out here!

Not only will you GET MORE traffic, leads and sales from using BleuPage Pro but your biggest social media marketing problem will be solved.

You will no longer miss out on opportunities because with BleuPage Pro you will be able to manage your:

  • Facebook
  • Twitter
  • LinkedIN
  • Instagram
  • Pinterest
  • YouTube
  • Blog
  • Website

The best part is you will SAVE MONEY because you will not have to hire a social media manager, like me.

Imagine being able to sign into all your accounts from just one place AND having resources at your fingertips to help you create great content!

BleuPage Pro will do all of the work for you 24/7… 365 days per year!

==> Get your hands on the markets ONLY ALL-In-1 Social Media Management Software today and solve the problem of “No Time for Social Media” today.

“To keep the body in good health is a duty…
otherwise we shall not be able to keep our mind strong and clear.” Buddha

I selected this product based on several factors, including member feedback, customer satisfaction, and other criteria.

While Butterfly Networking does receive a commission if you elect to buy, I do not accept compensation from vendors who want me to review their product.

Check out BleuPage Pro Today ==>


Helpful Facebook Tips

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Running a successful Facebook contest for your business doesn’t happen by luck. It takes careful planning and promotion.

But if you do it right, a contest can be a great addition to your marketing strategy. A well thought-out Facebook contest can help you:

Read more: How to Run a Successful Facebook Contest for Your Business via Rebekah Radice

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This article will give you a list of all those Facebook Marketing Tips you’ve likely seen 100 times (but can’t ignore).

Read more: 22 Facebook Marketing Tips for Business You Can’t Afford to Miss via Post Planner

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Are you using your blog for business?

Wondering how to combine blog posts with social media content to move people through the sales cycle?

In this article, you’ll discover how to use blog posts to create social media content at every stage of your marketing funnel.

Read more: How to Build a Social Media Marketing Funnel for Bloggers via Social Media Examiner


Categories : Facebook
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