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Before the arrival of mobile live-streaming – and Facebook Live in particular – video was often considered out of reach for many digital marketers. As a B2B marketer, I was all too familiar with having to source three quotes to get video company record our events, which meant that we often just didn’t do it.

Facebook Live provided a whole new consideration when it was launched back in 2015. With Facebook Live, all I have to do is set it up on a stand, make sure my mobile phone is plugged in and “go live”. Of course, to ensure maximum response, I also need to do some pre-marketing and sharing, but it simplifies the video broadcasting process, making it easier to connect with fans and produce interactive, engaging content.

To help get you thinking about how you can also utilize Facebook Live, here are five ideas of how to use the option, and some examples of those that are already seeing success.

Read More: 5 Ways You Can Use Facebook Live as Part of Your Digital Strategy via Social Media Today

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Do you want to boost revenue for your next launch or promotion?

Have you thought about using Facebook Messenger ads to engage prospects?

Messenger ads provide a personal experience for customers and prospects.

In this article, you’ll discover how to create a Facebook Messenger ad.

Read More: How to Set Up a Facebook Messenger Ad via Social Media Examiner

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We social media marketers are a lucky bunch; not only are there a gigantic number of free social media tools at our disposal (everything from timing tools to social media management tools like Buffer), there are free tools from the social networks themselves: Facebook Insights, Pinterest analytics, and now Twitter analytics, too.

We now have tons of information on hand.

Read More: How to Use Twitter Analytics: 17 Simple-to-Find Stats to Help You Tweet Better via Buffer Social

 

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Want to connect more with your target audience?

Wondering how to deliver relevant social media content consistently?

Planning your social media content delivery keeps your marketing on-message, making it more likely that you’ll reach your business goals.

In this article, you’ll discover how to create a social media marketing content plan for your business.

Read More: How to Create a Social Media Marketing Content Plan in 7 Steps via Social Media Examiner

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Do you ever get stuck for visual content ideas to post to your social media channels?

If you are lost for inspiration then these 3 Tools will have you creating (and curating) so much content you will be scheduled ahead for months.

Read More: How To Strike Gold With Visual Content Ideas – 3 Awesome Tools via Socially Sorted

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There are an infinite number of social media goals: increased brand awareness, a bigger, more competitive social media community, getting more prospects into the consideration phase, inspiring advocacy, generating leads and sales…the list goes on. If you don’t have a goal, you don’t have a path to meet and exceed that goal. When setting goals and working towards them on social, you should:

Read More: 5 Clever Goal-Focused Facebook Campaign Ideas via Simply Measured

 

 

Categories : Content Creation
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Apr
21

New Social Media Tools

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As a blogger, finding the right words can make all the difference.

And today, with more than 152 million blogs on the Internet, that difference can determine your success.

While every blog post won’t be a home run, you will get better with each word you write.

When asked her secret to writing award-winning content, PD James, an English crime writer replied,

“Don’t just plan to write—write. It is only by writing, not dreaming about it, that we develop our own style.”

So how can you develop your own style and write a powerful blog post that connects with your audience?

A recent Infographic by QuickSprout sheds light on the six critical elements of a powerful blog post.

If you’re ready to boost your blog traffic, read on for tips to writing the perfect blog post every time!

 

Read more: Secrets to a Powerful Blog Post via Rebekah Radice

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Two weeks after announcing a new freemium version of their ‘Workplace’ professional platform, Facebook has unveiled a new set of updates to make their business offering more appealing.

Read more: Facebook Announces New Tools for Workplace, Including Bots via Social Media Today

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Twitter chattwitter chat tools is a conversation or a discussion about a certain topic organized by Twitter users.The topic is defined by a unique hashtag and you can take part in the conversation by following that hashtag.

Luckily, there are tools you can use to make this process easier and much more enjoyable.

Read more: The 5 Best Tools for Twitter Chats via Razor Social

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Do you have a YouTube channel?

Looking for ways to keep viewers watching longer?

Fine-tuning the way you set up your YouTube videos will increase the number of views your channel generates and also deliver longer viewing sessions.

In this article, you’ll discover four ways to increase your YouTube watch time.

Read more: 4 Ways to Increase YouTube Watch Time via Social Media Examiner

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Twitter chattwitter chat tools is a conversation or a discussion about a certain topic organized by Twitter users.The topic is defined by a unique hashtag and you can take part in the conversation by following that hashtag.

Luckily, there are tools you can use to make this process easier and much more enjoyable.

Read more: The 5 Best Tools for Twitter Chats via Razor Social

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LinkedIn has more than 467 million members, around 94% of recruiters use LinkedIn to search for job candidates. LinkedIn also tops the platforms that business-to-business marketers use.

Here’s an overview of the key steps towards building a strong freelance profile on LinkedIn

Read more: 3 Key Steps in Building Your Personal Brand on LinkedIn via Social Media Today

 

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Mar
23

Twitter Tips and Guides

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Want more people to share your blog posts on Twitter?

Looking for proven promotion tactics that deliver blog traffic?

Twitter is a great place to share your blog posts but you’ll have to go beyond tweeting the basics to generate substantial traffic and visibility.

In this article, you’ll discover seven ways to effectively promote your blog posts on Twitter without any ad spend.

Read more: How to Use Twitter to Drive More Traffic to Your Blog via Social Media Examiner

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While more recent headlines have not been flattering, Twitter has earned its spot as a leading social media platform over the past eleven years.

Those 140-character snippets can provide tons of organic growth, engagement and brand recognition for businesses of all sizes. Users latch on to the conversational and up-to-the-minute nature of the platform. If you’re running a small business, incorporating Twitter into your marketing plan is likely a wise and cost-effective idea.

Today, we’ll review the essential steps to get your Twitter for Business account up and running – and most importantly, generating the positive results you want.

Read more: A 5 Step Guide to Using Twitter for Business via Social Media Today

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Proactively growing your Twitter follower base has so many strategic advantages for your business. It won’t happen overnight, but it will happen over time with the right steps.

This week’s top article includes an awesome infographic filled with practical, actionable tips for building your audience on Twitter. Check out the infographic embedded below and also broken down with specific tips for each step on AgoraPulse’s blog.

Read more: How To Double Your Twitter Followers In 5 Minutes A Day: The Social Scoop Issue 135 via Mari Smith

Categories : Twitter
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