Why use video, does it really matter?  It only matters if you want to be found online the easier way.  In my previous blog post titled “5 Reasons Video Marks Marketing Magic for You” I shared some great statistics, showing just how many people are using and watching video, here are a few more…

  • Almost 5 billion videos are watched on Youtube every single day.
  • YouTube gets over 30 million visitors per day
  • 6 out of 10 people prefer online video platforms to live TV

Video Builds Trust

Why is trust so important? People want to actually know about your brand, they want to connect with ei

ther your brand or you (perhaps both).  It builds that recognition “ahhh I know this brand/person, they are one of the good guys, like me!”  This is your goal, as soon as people see your name or logo they feel safe that you will not rip them off.  You care and offer value!

Two very effective types of video to build trust are:

1)    Explainer

2)    Story (everybody loves a good story)

A good quality video can really shape the opinion of your audience.  Remember everything you do and say in your video tells a story about you, consistent and competent are your goals.

Google Loves Videos (let’s get technical)

Google is all about providing a great experience for their users.  This means the consistently need quality content to index (show to you).  Video can be great quality content.

1)      Other people will link to your post 3 times more often than a post without a video (SEOMoz)  Google loves “inbound links” because it is another way others can point to your content and say “this is good stuff”.

2)      People stay on your blog post longer when you have a video.  Aka stickiness The longer they stick the better the page will rank in the search engines. AKA Google

3)      Take advantage of the 2nd largest search engine – YouTube, Yes YouTube.  Did you know that over 100 hours of video content is uploaded to YouTube Every Minute

Video Shows Great ROI




Video Boosts Conversions and Sales

When you create an explainer video it is the first step of a purchase decision, the video will help you “explain” how your brand can help.  Explainer videos do a very good job of quickly explaining in an engaging manner what you are all about.

People engage more easily with animated explainer videos with cute characters.  They encourage the bonding with your brand and increase the empathy and trust factors.

Google loves video, by making these videos and adding them to YouTube you can increase your online visibility.

Check out Video Maker FX, it will make all of this easy!


Categories : YouTube
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Lately I have been seeing a number of people complaining about Facebook Messenger, however let them go because they are not your ideal client!

Marketing via Facebook Messenger can be lucrative and fun when you do it with the right intentions.  Read this article and test out the strategies in your business.  You may be pleasantly surprised.

Facebook Messenger Marketing: 7 Ideas You Can Try Today

We often think of social media as just the major social media networks such as Facebook, Instagram, Twitter, and LinkedIn. But that thinking misses a big part — a bigger part, in fact — of social media. And that’s messaging apps.

If you are starting to think that messaging might be great for your business, read on to find out the seven ways of using Facebook Messenger for your marketing.

Read more: 7 Facebook Messenger Marketing Strategies You Can Try Today via Buffer Social 

How To Create Facebook Ads That Convert

Placing Facebook ads with the intent to convert requires a unique approach, one that is much different than trying to get more Page likes or build brand awareness. Rather than just simply putting your brand in front of people, you need to convince your audience that behind that call-to-action button is an extremely valuable offer. With an ineffective strategy, you could be flushing advertising budget down the toilet.

Read more: How To Create Facebook Ads That Convert via Social Media Hat

5 Ways to Use Social Media to Build Influence

Have you ever wondered how to gain attention on social media and expand your brand?

Wish you could make powerful connections, create differentiation, and establish credibility?

You can! But it will take some work, flexibility, and a commitment to consistency.

Ready to make it happen?

Read more: 5 Ways to Use Social Media to Build Influence via Rebekah Radice


Categories : Facebook
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5 Reasons Video Makes Marketing Magic for You is because 100,000’s of people watch them, constantly.

Every year the numbers keep going up and up. More and more people are searching YouTube daily looking for solutions.  AND they are looking for 1,000’s of different kinds of solutions.  Personally I have watched 100’s of training videos on how complete only one specific little task.  I have selected coaches, both personal and business, because of great videos they have posted.  I have taught my family and friends how to find their solutions quickly and easily using video.  Think about how many videos you have watched and the multitude of reasons you have done so.  Now it’s time for you to be the solution someone is looking for.

  • The average number of mobile YouTube video views per day is 1,000,000,000
  • The total number of hours of video watched on YouTube each month – 3.25 billion.
  • 10,113 Youtube videos generated over 1 billion views.

Great Format To Educate and Share

Video makes it so easy to educate your peeps!  With Facebook Live it can happen even easier. It’s a great way to create content to interact with your subscribers. My favourite tool for super quick videos that are under 5 minutes is Jing.  Jing is the free offering from TechSmith, the creators of Camtasia.  Often when someone asks me a social media question if the answer can be provided in a screenshare video I make one.  In my case it is faster to make a quick video rather than type something out.  The bonus is the video can be uploaded to YouTube and shared over and over again.  Need some ideas for short, snappy videos to share;

  • List of the benefits you provide (1 video per benefit)
  • Definition of terms used in your niche/industry
  • What makes you different from the competition (one difference per video)
  • Reviews of products you would like to promote

Just this list alone could potentially be 20 – 40 videos for you.  Even if you believe the video would only be 2 minutes, it’s still worth making and sharing.

Video Boosts Conversions and Sales

The stats no matter where you look all support the fact that video really does help you sell more of your products and services.  So what do you actually have to do to make a video that converts?

  1. Smiling Face – that open, honest, smiling face can go along way to demonstrating you are a real person.  A person who can add value.
  2. Entertain/Teach – if you are strictly entertaining you definitely want to keep it short.  Unfortunately attention spans are not what they used to be.  You definitely want to make your point as quickly as you can.  There are 2 different types of teaching, a short how to video or a longer webinar type training video.  Be sure to use each appropriately.
  3. More quickly builds sense of trust – it really is true, even if you don’t look your very best, perhaps you trip over a word or two, maybe you even um and ahh a bit, the smiling face/talking head can really have a huge impact.  You are real! You are like them!  Even you can make a mistake!  AND look you still have success, even after all the “whoops”. 🙂

Video is helping your competition, why not you?

Head out there on your favourite browser and conduct a few searches for your competition.  I’ll bet that the people who are doing really well are using video.  These people are your competition, it’s best to get in the game with them.  Start using video, or if you’re like me, I definitely need to “ramp it UP”!  People access video for many reasons and from many places.  Downloading videos to watch while on a plane is one of my favourite ways to pass the time on a long flight.  What is your favourite reason for watching video?

A video conveys huge amounts of information in a short time.

When I think of how long it would take me to type out the procedure for a quick how to video vs making a screenshot video I cringe.  It is much faster to make the video like in this example here of how to download a Facebook Live video.

If you would prefer to have written instructions, here ya go! 🙂  They took be double the time to type them out vs making the actual video.

  1. Go to the Facebook video you wish to download, be sure you have clicked on the individual video
  2. Copy the video URL and paste it into a new window (I do this just to have a window open with the original video in case something happens)
  3. Replace the www in the URL with m. EG: and hit enter
  4. This takes you to the FB mobile site, once there click on your video.
  5. While the video is playing if you are on a pc right click on the video screen and select “save video as” and select a location on your computer to save the video.
  6. I save mine in “Downloads”, once they have been uploaded to iTunes I delete them from my computer.

Bring More Interaction with your Audience

Did you know that 65% of people are visual learners?  When we insert video and even images people remember better. People connect with us better when we put ourselves out there in video.  We, as human being respond to faces, we do it right from birth.  Put your face in a video, even if it just a still picture of you at the beginning of your video.  Faces capture attention, build the whole “know, like and trust” factor and make other feel something.  Emotion shows on our face and we people empathize with other people.  Be brave make a video with your face on it!  After doing the research for this blog post I know I certainly will do more.

Interested in a tool that will assist you in creating video, better video?  Click Here


Categories : YouTube
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I love content curation!  That’s exactly what this post is – content curation.  Now I don’t share just anything, it must be in line with my business.  Would you like it if I started sending you blog posts all about fashion?  Probably Not! 🙂

With content creation you can add great value because you will be sharing nuggets you have found during your own on-line searches for answers.  It is very likely that your readers would NOT find the same content as you, therefore all this sharing is adding to their new knowledge too.

Read on and discover how you too can use content creation to continously post great articles.

Creating fresh, original content that keeps consumers coming back for more, on a consistent basis, isn’t easy. In fact, it’s incredibly difficult.

According to a recent survey from Content Marketing Trends, more than 53% of marketers don’t have the resources to consistently churn out great content, while a further 40% don’t have the budget to do it.

But there is another way to keep your content process flowing. If you’re unable to push out amazing content every single day (and, really, who has the time?), content curation is the answer.

While it’s important to keep producing original work that reflects your brand vision, you can fill in the gaps by curating content that’s already out there.

Read more: 12 Overlooked But Powerful Content Curation Tools via Social Media Today

Mad Men fans everywhere remember the pivotal first scene where we learn just how talented Don Draper is at his job.

Faced with an almost-impossible copywriting task, he rose to the occasion to solve a huge problem for his client, Lucky Strike. In spite of research warning customers of the dangers of cigarettes, Draper delivered the iconic slogan — “It’s toasted” — to differentiate the brand from its competitors.

Now, we definitely aren’t advocating for smoking cigarettes (or many of Draper’s health choices). But fictional or not, you can’t deny the memorability and catchiness of that tagline.

Read more: Copywriting 101: 6 Traits of Excellent Copy Readers Will Remember via Hubspot


Facebook Ads To Drive Leads

Social media advertising is now a core skill that businesses need to master. It sits next to email marketing and content marketing as a core competency that the marketing team needs to have in their toolkit.

The top social media channel that most digital marketers have as their “go to network” is Facebook.

But Facebook ads come in all shapes and sizes. Boost posts, create awareness, capture leads, drive traffic, grow your likes and many more. It is complicated and often confusing.

That means you can waste a lot of money fast.

So how are other organisations spending their dollars on social media advertising?

Read more: 3 Examples of High Performing Facebook Ads That Drive Leads and Sales via Jeff Bullas



Categories : Content Creation
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Have you ever considered using Facebook Notes for Business? Recently I joined a paid Facebook group and I realized that one of the ways I could be helpful in the group was to add some “how to” information.  At first I simply did a post but I saw that it soon disappeared down in the timeline.  (it’s a very active group) Not one of the new people joining the group would see they could enhance their experience with the group with the simple strategy I shared.  I went searching for a better way and remembered Facebook Notes.

It appears Facebook is changing things up and for some pages and Facebook groups they are no longer called notes.  They are now called docs instead.  Which I believe is a good thing as so many people already use the word docs!  It’s nice when things match up and are called the same thing on many different platforms.  Would you agree?

I discovered no specific purpose designated by Facebook for notes, so that pretty much leaves it open for us to make it work the way we need it to work.  Here are a few suggestions:

6 Ways to Use Facebook Notes/Docs for Business

  1. use it as an extended business description
  2. press releases
  3. company updates
  4. special offers
  5. Events
  6. instructions to complete a task

If you do not have Facebook notes/docs added to your page or group, it’s nice and simple to do;

  • Go to the Facebook Page you want to add the Notes to
  • Under the cover photo you’ll see various actions
  • Click on the “See More” dropdown and the option for “Notes” will appear, along with other options

Use Facebook Notes to Promote Your Blog

I like to share content from the Butterfly Networking Blog, because of course it’s always good to spread your own content around!  Sharing my posts in Facebook Notes is just another way to do the work once and benefit multiple times. 🙂  Then I like to  link back and forth between note and blog post. You will notice on the Butterfly Networking Facebook Page notes section we usually link right back to the blog. I personally like to put a teaser for my blog posts in a note and then link it back to the full blog post.  You can do that too, or something totally different.  That’s the beauty of notes, there are lots of options.

One way to enhance your notes and or docs is to add photos, here are the directions from Facebook

To add a photo to your note:

1. Open the note
2. Click Edit Note in the top right
3. Click where you want to add the photo
4. Hover over on the left, then select Photo
5. Choose a photo from the list or click Upload New Photo to add a new one

To remove a photo from your note, hover over the photo and click Remove.

To change a photo’s position in your note:

1. Open the note
2. Click Edit Note in the top right
3. Hover over the photo
4. Click Left, Center or Right

To manually resize a photo in your note:

1. Open the note
2. Click Edit Note in the top right
3. Hover over the photo to make appear on the left and right
4. Hover near to change it to
5. Click and drag to resize the photo

How do I add or remove a cover photo in my note?

To add a cover photo in your note, click the gray area at the top. Choose a photo from the list or select Upload New Photo to add a new one.

The recommended cover photo dimensions for a note are 1200 pixels (width) by 445 pixels (height). If you upload a smaller photo, it’ll stretch to this size and appear blurry.

To remove a cover photo in your note, hover over the existing image and click Remove.

Remember FB is always improving and editing their platform I would definitely advise against using it for “blog posts”.  You never know you could wake up one morning and the function would be gone or dramatically changed.

Check out my best selling product Facebook Set Up Like a Pro ==>  We will be switching in the near future to a new membership site and the price will be going up.



Categories : Facebook
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