How To Listen Online, 4 Social Media Tools to Help You Listen
ByIf you have been online for even just a little while, I am sure you’ve heard the advice that you need to listen. There are lots of people out there talking about lots of different things; you want to find out what they are saying about your product, your service, your company. Or, if you aren’t a big online presence yet, about your specific topic area, your niche.
You want to be able to have your finger on the pulse, know what is going on, with social media you will hear it from the experts all over the place. “You have to listen”. It is the number one thing that you need to do. The benefits of listening online are that you’re really going to know what is going on; in your target market, in your niche, in your subject area, in your family — you are going to know what is going on.
You’ll also be able to see any problems developing. Are people talking about you or your field in a negative way? Has the tone of the comments, questions or requests changed from positive to maybe a hint negative or really questioning? You’ll be able to see some of those problems coming, which means you’re going to be able to address them early when they are small rather than later when they are large. If you see something that is negative about your product or service, you’re going to be able to jump right in and do something quickly.
So, how do you listen online? I have four ways that you can do just that…
1. Google alerts. An excellent tool. You can set them up for any number of topics that you want. You can set up as many as 1000 Google alerts. And you can decide when you are setting it up, how often you want to receive those Google alerts. I have Google Alerts set up for my name, company name, keywords and article titles, it is your decision what you want to set yours for.
2. Set up searches on terms or key words in Twitter. Once you set it up, you can go in and monitor it. You will find out exactly what people are saying, when they are saying it, where they are saying it, how they are saying it. AND you will know at the speed of Twitter, what is happening.
3. Twilert.com. Is a web site where you can go and you can set up some Twitter alerts, so that you are not going to have to go back in and take a look at the searches that you have generated. They will send you the results and so that you know what ‘s going on.
4. SocialMention.com Social Mention takes it one step further in that it monitors all of your different social media. What is happening? Where are you being mentioned? Where is your product being mentioned? What key words — you will be able to go in and set up whatever you want.
There are hundreds of ways to listen online. These are four of the easiest and they are all free. You need to get started. Get out there, get listening, understand what is going on.
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