Archive for Content Creation
Social media content creation
Posted by: | CommentsSocial media offers some of the most magnificent tools for promoting brands and for creating lasting relationships with different audiences. Far more important than just building a following is the importance of being able to consistently grab the attention of your specific audience, and keep them engaged by crafting perfect attention getting posts. Every social media platform is different, which means that content posted on each platform has to be every bit as different as the platform itself. In order to be able to connect with your audiences you cannot post identical information across each of the platforms, but rather must make your content unique and meaningful to each social media platform.
Indeed Facebook, Twitter, and LinkedIn are all very popular, highly trafficked social media platforms. However, each attracts and maintains their own separate audiences. To begin with, Facebook is a platform that primarily centers around people we already know – family, friends, and acquaintances. The primary objective of Facebook marketers is simply to further personal relationships we already have by way of sharing comments, photos, videos, likes, and outside links to other blogs. It is important not to post more than once every three to four hours on Facebook, and be sure to post interesting attention getting content in an effort to keep your personal audience engaged, and entice them to interact by sharing their thoughts, comments, or questions relating to your posts.
Twitter, on the other hand, is recognized more as a platform for sharing news or media announcements. Offering a quick and easy flow of information in all ranges and categories, posting constantly on Twitter is essential. Tweeting several times a day gets your tweets noticed and read. Since this platform is truly a river of flowing information with short lifespans, day after day, topic after topic, in order to successfully engage your audience and keep your content active, even with repeat tweets on the same topic, be certain that your copy looks and sounds different each time to avoid coming across as spam. Even if you elect to have multiple posts on the same topic or issue, be certain that you share new posts at least 3 or 4 times per day that contain different copy and different links. Repeating the same copy over and over again will result in a loss of followers who will find your content redundant and choose to unfollow your page. Keeping in mind that Tweets are limited to 140 characters only, you need to avoid excess words and filler content by being direct and to the point.
LinkedIn has an entirely different audience comprised of business and employment colleagues whose topics are typically more business oriented. It is recognized as the most trusted social media platform whose source of information greatly contributes to decision making. Posting a new status update to your LinkedIn profile at least once per day is highly recommended, as is including a link within your daily posts, which serves to drive far more engagement than just typical content. In addition, statistics have proven that by linking You Tube videos to your LinkedIn posts as well, your audience is more apt to share posts thereby increasing traffic to your profile. It is also true that LinkedIn users are far more welcoming of lead generation content than any of the other social media sites as long as the content you are posting is beneficial to their own success.
When posting to multiple social media sites, be certain that your copy is always unique to all sites and caters to your specific social media audience. Researching platforms in advance to understand the type of content that will better engage your audiences is a valuable first step to take before posting to the varied social media platforms. Truly each of the platforms has its own individual strengths and weaknesses. There is so much that marketers can do to engage conversations on all these social media platforms and definitely keep their audiences intrigued and interactive on a daily basis by simply utilizing unique content that caters to each of the specific audiences.
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Content Creation Software, Is It for You? Absolutely!
Posted by: | CommentsAs we all know, content creation is a truly manual job that requires a great deal of time and excessive research. There are abundant software on the market today to make creating your content much faster and easier. There are endless resources that help to not only write your content, but also to research, edit, and even design your content easily. Though creating the perfect flow of words is essential to successful content, creative and eye-catching visual content is every bit as important. The following resources/websites offer all the technique, style, and know how you need to create and enhance the perfect, attention getting content.
1. Canva.com is one of the most favored sites on the web for creating dynamic yet simple graphic designs. This state of the art software program provides everything you need to create and implement the most stunning designs right at your fingertips. The software is remarkably user friendly and makes designing all the fun it is meant to be. All the tools you need are easily accessible allowing you to put all your design ideas quickly into place. You simply search for photos, graphics, and fonts, and then rely upon the handy, easy to use, drag and drop feature Canva provides. This software package is available on the net and is completely free to use.
2. Grammarly.com is by far one of the most innovative tools on the web today for writing. This spectacular software product quickly corrects all your spelling and grammar mistakes in just a matter of seconds. Offering you a variety of word and vocabulary choices makes efficient and accurate content writing much easier. This product is ten times more efficient than the typical word processor and is completely compatible with Word. The use of this valuable tool is mandatory when creating content, and is sure to present you with top of the line correct content for your site.
3. Inboundwriter.com is a software package trusted by the masses that takes all the doubt out of your content writing by projecting, in advance, the success of your created content. Nobody wants to waste endless hours and excessive efforts writing content that will simply never finds its way to your target audience. Nor do we want to write content that fails to drive traffic to your personal or business website. With this amazing software package, as unbelievable as it may seem, you can learn and understand the success level of your anticipated content before you even begin to write. The procedure is rather simple in that when you indicate your writing topic preferences, the inboundwriter will inform you what level of performance you can expect with your desired topics. In addition, this software will suggest related topics for you to write about that are apt to be more successful and drive more traffic to your site. Further, the product offers you all the writing guidance you need to create content that will have a tremendous impact for you and your business. This incredible product simply helps to get your ideas flowing and fingers typing.
4. Feedly.com is a truly competent and powerful online tool that allows users to retrieve and organize all their important data and resources all in one place. This useful platform compiles all types of news feeds from endless online sources that users can then organize and customize to their own preferences. This certainly makes researching and acquiring pertinent data for writing content very fast and easy, and has proven to be one of the most valuable tools used by writers today.
5. Techsmith.com (Jing) is a skillful tool that allows users to quickly and easily capture and share images and videos. You can simply choose to capture an image that appears on your screen, caption your image, and share away. In addition, you can choose a window or area that you would like to record, and Jing will just record everything before you and everything you do, whether clicking a mouse or creating an entire tutorial with maximum recording time of five minutes. Once captured with Jing you are able to share and send your captured images and video content anywhere out on the web by way of uploading to the source provided on the site (screencast.com) and then sharing it through a number of avenues – IM messages, emails, or social media.
Though writing content can truly be a task and many times present us with challenges, the use of each of these informative and highly proficient tools and sites will certainly make content creation not only faster and easier, but surly more interesting and fun. These tools are sure to assist with the creation of content that is not only attention getting but sure to drive traffic to your site over and over again. Incorporate all of these innovative tools into your content creation and find yourself immersed in some of the most state of the art resources and tools available for writing today.
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Rapid Results with Tested & Useful Content Creation Tools
Posted by: | CommentsFor those of you who are attempting to create spectacular, informative, and attention getting content for your websites, this necessary task can be remarkably challenging, especially if this is your first time out of the gate. There are abundant tools available today to assist in making your content not only interesting and eye-catching, but also creative and user friendly. With this in mind, below are four very resourceful tools for creating content; tools that are simplistic but incredibly useful and successful and will certainly make your content writing life much quicker and indeed much easier. The four areas of content writing you want to focus on are research, creation, production, and distribution, all of which I have provided two resources for each and offered a simple explanation.
1. RESEARCH
Feedly.com – This site is fast becoming one of the most talked about and used sites for content writers to organize new content and blogs. It is a tool that simply and easily allows its users to research, find, and collect data on topics of interest. The site offers all the tools needed for connecting to the news and any topic that you are interested in and has an extensive library of information that makes both research and capturing of content easy to perform.
Trapit.com – This amazing site is recognized for its library of endless content. Offering high quality and highly reputable content, Trapit allows users to take their own written text and ideas and blend them with endless blogs, news, videos, magazines, and podcast sources to aid in the creation of extraordinary content. It is by far one of the most highly visible research tools on the net today and will certainly aid in the capturing of needed materials for creating your content.
2. CREATION
Wordle.net – This amazing playful tool allows you to take your content or text that you have written and give it an attractive and fun appearance. By using a variety of fonts, and color schemes you are able to turn your text into eye-catching images in the form of word clouds that will serve to bring your content to life. Rather than just typing straight content on a flat page, this phenomenal tool lets you give a whole new vibrant look to your content.
Worditout – Yet another playful fun tool that allows you to take typical content and transform it into word clouds, which are simply clusters or clouds of words that are all squished together on a page, with the most important and informative words having a more visible layout, usually displayed with a much larger font. This tool is every bit as informative as it is playful and will easily take dull and boring content and turn it into content filled with vibrancy, loud colors, and playfulness all in an effort to make your text stand out more and get noticed by viewers ultimately assisting in building your own brand.
3. PRODUCTION
25.io/mou – This tool is a markdown editor that assists in the display and layout of your text. When you are creating content you want to be sure your content can be easily shared between computers, your mobile phones and even people. The use of this very versatile editor is favored by many. Using this helpful editor content developers are sure to produce quality content. Offering features that provide for easy and concise editing of your content that is not only legible but also attractive in both formatting and display, inclusive of such special features as split screens, emphasis, links, quoted text, paragraphs, line breaks, headlines, and a variety of other handy features, 25.io/mou provides you with all your editing needs.
Builtvisible.com – This resourceful tool provides users with a professional and successful approach for getting traffic to their sites, for generating sales online and for building brand awareness. When creating your content you want to be certain that your content communicates your ideas clearly and builds your brand to its maximum capacity. The production of successful content requires proper editing, formatting, and layout of your content as a first step toward making your content more visible and building your successful brand.
4. DISTRIBUTION
Buffer.com – In order for the proper distribution of your content you will want to be certain that all features of you website are configured to allow for speed and accuracy when accessing your site. This amazing tool offers you simplified social media tools that can help grow traffic to your site. Offering guidelines for flexible scheduling or your content posts, a single click posting to all your social media accounts, and data that will substantially improve your overall content performance, the use of this extraordinary tool will certainly enhance your content and drive traffic to your site.
Tools.pingdom.com/fpt – This handy tool allows you to verify that the servers to your domain name are configured properly affording easy access to your site. In addition, you can enter your site URL and have it properly analyzed to be certain that the load time of your page is not excessive causing potential viewers to close down the page due to a lengthy wait. Finally, this product also provides the means to test your network connection to the server confirming that potential viewers are able to access your site without network issues that would certainly diminish traffic as well as the value of your content.
By utilizing the above-referenced content creation tools you are sure to be on the right path for not only driving traffic to your site, but to building your brand through competitive marketing of your products or services after the successful creation and production of your quality content.
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The Perfect Type of Content for Your WebSite
Posted by: | CommentsWhen creating content to engage potential customers or viewers to your site, it is sometimes difficult to know the exact type of content to use. Though there are many different types of content that can be created, here are five of the most visible and engaging types of web content used to create and utilize on your personal website.
Blog Post – As we all know the word blog is short for “web log” and is simply an online journal comprised of informational content that, when updated daily, keeps readers and viewers apprised of what is going on. These posts can be created by individuals or groups and can refer to a single subject matter as well as multiple topics. The purpose of the blog is to offer viewers the opportunity to comment on what’s happening as well as read other informative comments with regard to the subject matter at hand. Blogs are especially useful for keeping content up to date and the topic or topics alive and active.
Video – With You Tube fast becoming the second most used search engine on the net, second only to Google, the use of video content on your personal website is fast becoming a favorite form of creative web content. When creating video that is effective, relevant to your website and content, and successful you are sure to reap the rewards of your efforts. Taking appropriate time and effort to brainstorm about your video content and determining what and how that works well for your video in conjunction with your website, will most assuredly be an added benefit to your overall content and to attracting both users and viewers to your site. You want to be certain, however, that the content you are seeking to create will not lose its message or value if converted to video content by simply asking yourself it the content requires both audio and visual in order to be as effective as you desire.
eBook – The ever-popular eBook is fast becoming one of the most sought after and acceptable forms of content writing. Since eBooks consist of text and/or images and are readable on all computers and just about any electronic device, web content creators are turning to this form of content writing more often than not since statistics have shown and proven that eBook reading in general has increased here in the United States by more than 48% since last year. EBooks serve to share stories and content in new and very compelling ways that typically attract and keep the attention of readers.
White Paper – This successful form of content writing is a remarkable tool for promoting a specific product, service, or viewpoint. This very form of content writing is designed to promote products or services offered by a specific company while inviting and engaging opinions. When used as a marketing tool white papers use chosen facts to help increase the visibility and reputation of the company at hand while generating sales leads and persuading potential customers or even investors to the site or business.
Graphics – The use of graphics adds visual appeal to the content on your web page while helping to keep the interest and the attention of your viewers or visitors. Graphics can be utilized to enhance visual structure of content on your website. While typical content will convey information and ideas, the use of graphics as part of your content writing will greatly enhance the communication of your ideas through visual effects without distracting attention. Graphics can certainly be an effective means of conveying and displaying content while drawing and maintaining the attention of your viewers to your site.
When creating content for your website be certain to research and familiarize yourself with the many types of content writing available. Dependent upon the products, services, or viewpoints you wish to convey and the audience you seek to engage, the use of innovative content writing will certainly contribute to the overall success of your website.
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5 Important Facts About Content Creation – Is It Worth All The Time & Effort?
Posted by: | CommentsToday is all about the 5 Important Facts About Content Creation! Is It Worth All The Time & Effort?
Google tells us we have to provide our users with what they are looking for…
Facebook wants us to “create compelling social experiences”
No matter where you look online today it is about engagement and providing a good user experience. You definitely want your content to do the same. Taking the time and making the effort to create content on a consistent basis is a big undertaking. When you first get started I highly recommend to start small. If you believe you’re going to be creating new content on a daily basis give yourself the benefit of a test run. Create the content, but don’t do anything with it until you have gone for at least two weeks and created content every day. This will give you a really good idea of your own capabilities. This is definitely worth doing because the benefits of content creation are numerous, here are 5 just to get you started. 🙂
1. Set Yourself Up As an Expert – Writing informative content and posting consistently on your website on a daily/weekly basis increases your visibility and enhances your level of expertise with your viewers. When potential clients or customers see consistent updates and content added to a site they tend to put more trust in the product or service provider. Updating and adding fresh, relevant new content to your website will not only improve your Search Engine Optimization (SEO) rating but also will significantly increase traffic to your site. It is important, however, to be certain that content updates and changes are fresher and not thinner. Typically adding new pages to a site rather than just new content to existing pages, draws greater attention, and has a greater impact.
2. Not Always Stuck Using Other’s Content a/k/a your competitors – With so many vendor and product competitors on the internet today, it is every bit important for you to update content on your website consistently to offer your viewers and readers fresh, informative data that will assist in their individual search queries. By adding new content and increasing the amount of change you make to your website content, you increase your own position as a primary source of information for specific products or services. When up to date applicable information is present on your own website the need to be dependent upon the content of your competitor’s is drastically reduced.
3. Visitors return to your website and/or social profiles – With consistent updating of web content, regular followers of your profile or site will surely revisit your website or profile for purposes of viewing your content or status updates. Keep in mind that when the information on your website becomes outdated, viewers will cease to visit your site for lack of informative and useful data. When you update information on your site, viewers and readers are sure to return to your site repeatedly to seek information needed since they become familiar with the fact that your site is regularly updated and incredibly descriptive as well as informative, leaving them no need to look elsewhere.
Converting Every Visitor into Subscriber Concept
4. Inbound marketing generates more leads for your business – By adding and updating content regularly, and this can be easier than you think, you are creating what is commonly known as inbound marketing. This form of inbound marketing serves to gain the attention of your customers and clients, drawing these customers to your website by adding interesting and descriptive content. When you update content, you are actually increasing the visibility of the site and making the company and site much easier to be found in searches. Nowadays, inbound marketing is considered to be the most top of the line means of promoting a company or website, and drawing the attention of viewers to the site.
5. Educating people so they know, like, and trust you – Regularly scheduled updates of content on your website additionally affords your viewers and readers the confidence they need to know that all information provided is current and up to date. When visitors to your site recognize that your content is continuously refreshed and updated, they are apt to revisit your site going forward rather than those of your competitors, since they have become familiar with the fact that you provide overall freshness and even newness of your content. These visitors will not only grow to like your site, but ultimately will trust you and the highly descriptive, up to date content you provide. Also a great way to hold yourself accountable. Accountability is why I created the “Saturday Morning Article”.
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