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How To Use Facebook as Your Business Page
Posted by: | CommentsHow to use Facebook business page is a question I am often asked. When first starting out the idea of building a website, even just a small one can send ya right into a tail spin! Facebook definitely offers an easier solution.
However many business owners today are somewhat torn when it comes to choosing the ideal online business strategies and the appropriate resources for promoting their businesses. Plus it’s a ton of work to get your brand image out in front of targeted audiences. Facebook certainly affords people options to enhance brand image. Plus the best part is it is so easy to engage in conversations and interactions with your ideal customer/client. Using Facebook as your business page has an array of benefits and advantages.
With a Facebook Business Page, you, the business owner, get access to a wide range of enhanced features that are not available to those people who elect to use Facebook Groups or your personal profile. These enhanced features provide much needed tools and strategies for the creation, development, and visibility of your online business presence.
Important Facebook Page Features
• Ability to Promote – with Facebook business page you are able to promote all your informative content to a wide audience by way of your promoted posts and advertising. If your primary goal is to attract new members and customers, and to promote your products, services, and offers in a shorter span of time then using a Facebook Page is the perfect fit for you. It is so easy to get scared and just not make the offers however with all the different options Facebook has you can almost “set and forget”. 
• Use of Facebook Insights/Analytics – this remarkable program is included free with your Facebook Page and is a very powerful tool. It provides you with information that is critical to your business presence. Such information as who your ‘likers’ are, where they are located, what their age and gender is. This tool will also keep you apprised of when your users/likers are online and will also inform you as to which of your Posts are more effective and productive. When I first started on Facebook I was so stuck on “what do I post?” I paid no attention to the numbers. As I became more aware I realized that specific types of post, that I was going to a lot of work to create, were actually a waste of time. People were not engaging with them at all! That was the point when I really started looking at the numbers myself.
• News Feeds – From your own Facebook Business page in Admin mode, you will be able to like another Page. In addition, you are able to add that Page’s content into your own Page. The function I really like is to be able to comment as your business page on great posts created by others. News Feed is beneficial since it allows you to gather information and content from partners or other businesses that are affiliated with yours. This allows you to stay in touch with other comparable businesses and provide additional informative content to your Page likers.
It is obvious that having your own Facebook page for business is an important component of your online business. It will definitely provide you with valuable tools and resources you can use on a daily basis. These tools enable you to reach your targeted audiences with your creative and informative content. It is important to the overall presence of your business and to developing and growing your business over time. For many online businesses, a Facebook Page has served to be a true foundation for their brand image and their overall company presence.
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3 Keys to Success with Facebook Ads
Posted by: | CommentsToday more and more individuals and businesses are advertising on Facebook simply because this form of social media advertising works. The resources provided by Facebook to its advertising users are not only practical and easy to implement, but produce outstanding results. Facebook ads are actually known to over perform rather than underperform allowing businesses, of all sizes, to prosper and succeed and truly, Facebook is one of the best platforms to use in order to expand your business into new networks, and create increased awareness. Every business owner, whether they elect to sell in person, online, or by way of mobile apps, are all familiar with the growth of their business and the objectives they have in order to grow their businesses further.
Since there are over a billion people of all ages today that utilize Facebook for purposes of connecting with friends, family, and topics and things that are of interest to them, what better tool is there to use as an advertising platform in your efforts to reach target audiences and increases sales leads and revenues. Many people feel as though advertising on Facebook is challenging and difficult to accomplish. However, this could not be farther from the truth.
The key to advertising on Facebook successfully comes down to three very simple factors:
1) utilizing informative content with quality graphics to create specialized ads that will be eye-catching and grab the attention of your audience,
2) the use of a compelling call to action, and
3) knowing and targeting your specific audience and market.
Three Important Factors for Successful Advertising on Facebook
1. Informative content with quality graphics – The key to your advertising success truly lies in the creation and implementation of the perfect advertising campaign. In order to create an ideal business ad it is imperative that the written content you are using is both easy to follow and informative, and more importantly that you are utilizing quality state of the art graphics which are sure to grab the attention of your audience and keep their interest. Graphics are indeed a resourceful and necessary tool to utilize in the creations of your ads. Again, outstanding graphics that are eye-catching and pretty much jump out at the viewers are apt to attract attention quickly, and keep the attention span of your viewers or readers.
2. A compelling call to action – Bringing your business’s objectives to the forefront of your ad is critical to the overall success of your Facebook advertising. Whether you are enticing people to schedule an appointment, browse your store, make a purchase, or take advantage of a promo or discount, creating and implementing a powerful call to action will play a significant role in the success of your advertising campaign, and in accomplishing your long term business goals and objectives.
3. Target audience and market – One of the biggest advantages to advertising on Facebook is your ability to target specific groups or markets. Many business owners fail to recognize the overall importance of knowing and targeting their specific audiences, which ultimately results in a poor unproductive advertising campaign. Finding the right customers and delivering relevant and informative messages and content to these targeted audiences allows you to get the most value from your Facebook ad by reaching out to only those markets or audiences that are of interest to you and your business services or products. Obviously, successfully showcasing your business and its services or products to audiences that either have a need for your services, or clearly have an expressed interest in your services or products is key to your overall business growth, and highly instrumental in generating new sales leads as well as increasing your revenues.
Spending ample time on the creation, design, and implementation of your Facebook ad, coupled with the presentation of a powerful call to action, all delivered to your target market and audience is a sure fire way of developing a highly visible and incredibly successful Facebook advertising campaign; a campaign that will undoubtedly lead to the generation of new sales leads and increased business revenues.
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Top 7 Benefits For Facebook Ads To Explode Your Business
Posted by: | CommentsBusinesses today spend a great deal of time and money as they strive to grow their online sales. Today one of the most effective ways of accomplishing this is through the use of simple Facebook link ads. The benefits of utilizing Facebook ads are many, since the positioning of these link ads is primarily within the ever-popular News Feed, where people typically spend the bulk of their Facebook time. Here are some of the top benefits for Facebook ads to help explode your online business.
1. Facebook link ads help bring customers to your online business and ultimately drive increased traffic to your site.
2. These Facebook ads contain a like button at the top of the page for those customers who have not yet liked your page. This simple click of a button feature allows customers to like your page, which ultimately assists in growing your business page audience.
3. Facebook link ads contain clickable images, headlines, and easy to use call-to-action buttons, which quickly and easily direct customers to your business pages.
4. These link ads are comprised of the most visible clickable space in news feeds, and typically afford easy visibility on mobile devices, tablets, and desktops, making them an effective and efficient tool for increasing visits to your site, and certainly to increasing product sales.
5. Facebook link ads allow you to better measure your overall ad performance by way of the “review ad manager” feature. This innovative feature allows you to monitor and record the number of clicks to your site by customers after seeing your link ad, as well as monitor costs, page likes, and post likes as well.
6. With your Facebook link ads you have more flexibility to customize your content in your efforts to entice customers to visit your site. By utilizing your News Feed description, you can add additional details in your ad to convince customers to want to visit your site or buy your product. In addition, you can create various versions of your link ads and monitor customer responses to each version in an attempt to find the ad that works best for your online business.
7. Facebook link ads are not only effective, but also very affordable and easy on your budget.
BONUS TIP: Lastly, Facebook link ads provide you with a means to build your customer base and customer list. When customers click your call-to-action buttons, or click on the images contained in your link ad, you are then able to see who has visited your site and add potential customer data to your existing customer list.
Overall the use of Facebook link ads is not only remarkably effective and cost efficient, but is a sure fire way of increasing traffic to your site by way of creative “advertising.” Adding additional content to your ads by way of your News Feed description provides potential customers with important insight to your products and services. Additionally, it will increase the odds of people responding to your call-to-action and ultimately visiting your business site and making a purchase. If you are looking for an effective way to explode your online business, then surely Facebook ad links are just the solution for you.
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Facebook Major Changes
Posted by: | CommentsThis has already been a busy year and Facebook major changes have already been implemented.
With all the controversy regarding content not showing up in the newsfeed, Facebook recently explained “How Newsfeed Works”. Their goal is show you the content that matters to you and you demonstrate what matters by everything you do on Facebook.
Which people do you decided to friend, which publishers and pages you decided to follow how you interact with both personal profiles and pages. This means that everyone’s newsfeed it unique only to them.
Here are 3 activities Facebook mentioned that impact what shows up in your newsfeed.
- the relationship you have with author of the post, remember you can identify family
- type of content (eg: photos, videos, links) you demonstrate this by how you interact with each type of post. If you don’t watch any videos then Facebook will take that to mean you’re not interested and slowly stop showing you video
- post activity (how many likes, comments, shares) If you’ve noticed you are no longer seeing the posts of a friend, partner or family member this simply means you haven’t liked, commented or shared anything they have posted recently. To ensure you keep seeing their content you will need to either like, comment or share their posts on a regular basis.
Each time you log into Facebook they look at what’s available and comes up with a relevant score based on all of the above. Posts then display in your newsfeed. These are locked into place once seen so when come back you don’t see them again. This is good because we don’t want to see the same posts over and over again!
Recent updates, what Facebook has been working on in the background.
1) addressing like baiting, align better with things people actually want to see
2) Showing fewer hoaxes, they have now built in the ability to have people identify it’s a trick
3) reducing overly promotional content
As a business owner the question is how to align your content production to achieve business objectives?
1) use page insights
2) have a voice, connect with the people connected to your page
3) provide context, give insight into what the link is all about
4) people want to see what’s happening “Right Now”
Facebook tells us the over arching theme is to build for the long term. Test, test and test again in order to discover what keeps people coming back over and over again. Be sure to let them know what they’re getting into, what they are going to find when they click on links on your page or personal profile. Be informative, engaging and entertaining.
Big question “How often should I post?”
There is no magic number, some publishers post dozens of times per day, other post once a week and everything in between.
You will need to experiment to uncover what works best with your audience, see how they respond. Again Facebook Insights will be very helpful here.
There has been a lot of controversy over Facebook Messenger, here’s what Facebook has to say:
“Why we’re asking people to install Messenger—We’re committed to providing a fast, reliable and fun messaging app that anyone in the world can use to reach the people who matter to them. That’s why we’re focusing just on Messenger and moving messages out of the Facebook app. People usually respond about 20% faster when they have Messenger, and we think they’ll find both apps useful in different ways. We hope you’ll try out Messenger and enjoy everything else you can do with the app, like chatting with groups and sending stickers.”
The new messenger app is just for your phone and iPad, regular messenger still works on your computer.
All the contraveresy appears to have simmered down since this was first introduced in 2014. Many people believe they are giving up even more of their privacy than ever! However I believe you will receive much more in return.
The permissions you need to agree to are no different from other messaging app like TextPlus, Line or Viber.
Here are 7 benefits I have discovered from using the new Messenger app!
1) Free Phone Calls
2) Faster
3) More Contacts
4) Find Friends More Easily
5) More Privacy
6) Fun Stickers AND Lots of Them
7) More Robust Group Chat
As always your questions and comments are welcome here on the blog! Stay in touch we’ve got lots of great content and opportunities coming up soon.
Your Ideal Client is On Facebook? Is Your Business??
Posted by: | CommentsI was part of the Freedom, Heart & Profit Giveaway Extravaganza and one of the participants asked me this great question.
“Getting friends… Can/should this be used on a professional page instead of a personal page and what is the benefit of adding friends? Are these people who will then like your page?”
My Response
A Facebook business page allows you to only acquire fans, not friends.
You can only add friends on a personal profile.
The advantage of having friends is you can invite them to “Like” your Facebook Business Page, it is not automatic. Once they become your friend they will not become a fan at the same time.
The other advantage of having friends on your personal profile is they can help you spread the word about your page.
The benefit of having a Facebook Business page is you can sell your products and services. You cannot sell from your personal profile, it is against the Facebook Terms and Conditions.
What To Do Next
I definitely recommend you build your business presence with a Facebook business page. Your ideal client is definitely there, however it will take work to find them. You must get inside the head of your ideal client, where do they hang out, what do they love and what’s important to them are a few of the questions you’ll need to answer. This is not necessarily a fast process, there is no magic bullet, you’ll have to get in there and do the research. Two resources to make that a bit easier are Facebook Insights and Quantcast. Alexa.com is also a great resource however to get the insightful information you need to get the paid version.
Make a list of your 10 ideal clients, they can be clients you already service or ones you would like to have as a client. Once that list is completed head over to Facebook and see if you can find them. There are over 1 billion personal profiles on Facebook, you will very likely find more than 50% of your list of 10.
Once you find them, take a look at what they like, what groups they belong to and who their friends are. This will provide you with some amazing insights to your ideal client.
Once you have all the information about your ideal client, it’s time to test.
You must post to your Facebook page daily. You never know when your fans will be online, it could be anywhere within the 24 hour time span. Therefore if you only post once per day you will need to rotate the times you post so you can discover when is the best time for your ideal client to see your posts. Test out different times as you also may have fans who are in different time zones. The Butterfly Networking page has fans from all over the world, we post for all different time zones, but we also know the best time to post to receive the most engagement.
If you haven’t built out your Facebook Page yet here is a great tool to get you started…
Facebook Set Up Like a Pro, a membership site I developed just for those of you who need to get this working now.
In this membership site I walk you through the process of setting up your Facebook Business page and provide strategies, tools and tactics to create a thriving Facebook Page.
Check out what you’ll discover when you invest today:
- Quickly and easily set your Facebook Personal Profile and Page up for success.
- Discover how you can find the people who are looking for you.
- Profile picture vs Logo?
- and much, much more!
Already have your Facebook page set up but not sure what your next step needs to be, this membership site will work for you too because you’ll;
- Get that cover photo on the Facebook Page working for you day and night
- Discover how to create content that keeps your fans coming back again and again and again!
- 24/7/365 access forever!
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