Social Media Marketing – Facebook Interest Lists, Do You Really Want Them? (Absolutely)

Facebook has given us yet another great way to organize ourselves and help our friends at the same time.

Interest lists can be used to organize the content you find interesting on Facebook. You can create your own interest lists for the things you like, or subscribe to other people’s Facebook Interest lists. You could create a Top Social Media list that features experts’ Pages and public updates from all the social media people you know, like and trust. Remember to add me to that list.

You can use your Interest Lists to group together the updates on similar topics like your favorite band, local events or anything that is devoted to something you like.

After you have subscribed to a list or created your own list, you’ll see posts from that list in your main news feed.

How do you create the Interest List you might ask…

• From your Facebook profile click on “Add Interests“
• Click “Create List“
• Search for the people and pages you want to add to your list, then click “Add Interests”. I would suggest deciding who you want on your list in advance, it will save you time.
• Decide on a name for your list.
• Select the privacy setting that is appropriate for you. If you want others to see your list you will need to make it “Public”.
• Click “Done”

To view your Facebook Interest Lists, check on the lower left hand side of your profile.

Another choice is to use the “Get Notifications” option. When you “Like” a page you can check the box for “Get Notifications and you won’t miss any of their updates.

For you Facebook Business Page owners this is an excellent way to ensure your posts are visible in the newsfeed of your fans. You can create Interest Lists specifically for your business. Decide exactly what you want to stay on top of and create your lists from there. Three suggestions are:

1. Your top clients, be in the know, what is happening in their lives. If someone hasn’t returned your calls you may find out via your interest list that something is happening in their family and business is not their top priority. This enables you to be sensitive to what’s going on. I keep this list “private.”

2. What is your competition doing? This allows you to easily stay on top of what is happening in your industry.

3. Create a list just for your Facebook Fans. Make it a great resource list for your industry. Give your Fans that little edge, build up a great list for them. This will encourage them to keep coming back.

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