Social Media Marketing – How to Build a Facebook Page to Promote Your Business

Every single day more and more people are signing up with Facebook. They visit this site to catch up with friends and family members, look at pictures, share pictures, share their lives and even find out what is going on in the world. Lucky for you, people are also finding new businesses and communicating with favorite businesses on Facebook, too. If you want to market your business using one of the fastest growing marketing techniques, you need to create a presence on Facebook. The following article contains some tips you can use to get yourself noticed on this quick growing social media network.

For those who are not familiar with the term “Facebook Page”, let me give you a quick and easy explanation. A Facebook Page is a single webpage that anyone can create using the Facebook platform and post just aboutanything you want. It’s a trend that is extremely popular, as evidenced by the fact that big name personalities and companies have embraced the use of Facebook Pages in order to reach out to their clients and potential customers.

How to Build a Facebook Page, if you already have a Facebook account can create a Facebook page. You can open a Facebook account specifically for your business or the public personality that you intend to promote. What makes it the growing trend is the fact that Facebook Pages show up on search engines often and rank high. They are cheap to start and maintain as opposed to having your own website. In addition, Facebook Pages have no restriction on the maximum number of fans who may “Like” your page. As opposed to just having a Facebook account, friends connected to your account profile have a limitation of 5,000 friends.

1) Choose your user name. While this may seem simple, it takes a little thought. The name you choose will be your name and will be how people searching for your business will find you. Choose your business name or another word or set of words that you think searchers will type in the search bar. You want to be sure that your page can be found, otherwise, all your work will be for naught.

2) Set up your Facebook page. Again, this sounds simple, but you need to put some thought into it. Make your page as professional as possible. You do not want misspellings or other grammatical errors. It is important that everything you share makes sense and is useful for visitors. Add as much information as you can. Share your business motto, your website or physical address and any other information that will be helpful. You also want to add pictures. People love pictures and having professional pictures on your page is more attractive. Add descriptions to your pictures, too.

3) Get people to like/follow you. Again, something simple in theory but will take work! Be sure to advertise your Facebook page in your emails, in your store or on your website. Tell your friends and family members about it and encourage them to like your page and share it with others. You may also consider having a contest or a giveaway for those who like your Facebook page. You can offer a free shipping coupon, a free sample or other discount for anyone who becomes a fan of your page.

4) Post content to your Facebook page. Post helpful information for your fans, tell them about sales or specials. Also, share new uses for products or other information that will be useful for your followers. You can also set up special sales for Facebook fans only. This will encourage business by your followers. You can also ask questions related to your business and encourage responses from those who follow you. You should take part in the conversation. Answer questions and concerns. Help your followers to see you as a real person, not just a business. Remember people come to Facebook for fun and to be entertained!

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