Social Media Marketing -The Importance of Backing Up Your Social Media Conversations
ByIt is critical that you back up your social media conversations.
Do you really know the value or even what you have in there. Is there information on potential customers or clients that can only be found in your social media conversations?
What would be the impact if they closed down your Facebook account? What would be the impact if there was a big glitch again at Twitter and you lost all your Twitter conversations?
Take a look and decide just how important are the social media conversations to your business, and I’ll bet, like me, you discover that there is a heck of a lot in there that isn’t anywhere else. It’s not backed up, it’s not in your database. It’s not in your email, it’s nowhere else but in your social media conversations. That’s why it’s so important to get in there and back things up.
Originally, I thought it’s not that important, I don’t have much in there, and I’ll get to it later. Well, guess what? What you really need to do is to get yourself into the habit, develop the habit of backing it up now, when there’s not a ton in there. It doesn’t take long, and you’ll be able to see how it works, how it happens. It won’t be at a point where something’s gone wrong and, oh my gosh I’ve got to get this done as quickly as possible. Take the time, do it now, and develop that habit.
Personally, I store tons of things in social media, that whole initial contact. And I had no way of backing it up. Do you know how you store yours? Do you know what’s in your Gmail account? Take a look at where your traffic comes from, because as you grow, so will your traffic. So that little bit of traffic that you’re getting now, or even if it’s a lot of traffic that you’re getting now, find out where it is, start with that social media platform, that one that’s the most important today.
There are free services out there that will back up all your stuff for you, but there’s no guarantee, and losing your social media information is just like losing a customer.
I have five options, five ways that you can back up different social media platforms.
1) With Twitter, there is one that is called Backupify. When this first happened to me, that my Twitter account was affected during one of the people attempting to bust into, to hack into Twitter, and my Twitter account was down for three days and I had nothing, no backup at all. And you, I’m sure, will understand the huge sigh of relief when all my Twitter streams came back again. I was so grateful that Twitter was better at backing things up than I was.
2) Gmail: Gmail has Mailstore.com, and you can back up more than just Gmail, but it is a place to back up your email. If you’re like me and a lot of your first contact is in there, you direct people over to your website to get them into your database but they don’t, that first contact stays in your email. How do you back that up? Mailstore.com will be able to help you with that.
3) Facebook also has a process. You can go into your Facebook account and you can back up all of your Facebook, and they will send you an email when it’s done. I probably do mine about once every two weeks. It takes quite a while, and depending on the number of friends and the number of groups and pages you are a part of, it may take a while.
4) LinkedIn also has its own special process; you can actually export your information on LinkedIn over to another file that you can store. You may choose to store it as an Excel document; I choose to store mine on notepad.
5) WordPress has a plugin that allows you to set it and forget it. I get that email every day, that my WordPress is backed up, and I go in and delete the old one. I actually keep about a week’s worth, when a new one comes in, I go back and delete an old one.
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Would love to hear your comments and ideas right here on the blog. You are my inspiration!
