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Social Media Marketing – Traffic, What Does It Mean to Your Business?
Posted by: | CommentsWhen you have an on-line presence traffic is the life blood of your business and social media marketing is a way to have your traffic find you. There are so many baby boomers out there today taking the skills they have developed over their career and applying them to new businesses. Social marketing traffic is free and can be very beneficial for those new businesses.
When you get internet traffic to your business the following good things will happen…
People will see your message, find out who you are and what you have to offer. You will be watched on Social Media, it is up to you to be consistent in your message in order for people to know, like and trust you.
You can become an authority in your niche. Become well known in your niche. The more internet traffic you can direct to your site the more well known you will become. The days of “build it and they will come” are long gone, you will have to work to get traffic to your site. The good news is that it gets easier as time goes by when you are consistent and provide value.
More internet traffic will result in more sales. As always the more eyes on your product or service the more sales you will make. We all like to believe that our product is good for everyone, but that is never the case. People are all at different times and places in their lives and business and will not all be ready for what you have to offer. I teach social marketing to clients or maintain their accounts for them and I know that people who do not even have a business yet will not be interested in my products and services. They are not ready.
More internet traffic will also result in you being able to make more money. When I started on the journey of building my business I had a coach who kept telling me “it’s not about the money” and that I needed to do things for free. I now understand that is not true, without money coming in I was unable to continue because it was costing me money to provide the information he kept telling me to provide. As a business person it is your responsibility to make money, you MUST do so in order to stay in business.
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Baby Boomer Business – Can Twitter Search Target Your Social Media Marketing?
Posted by: | CommentsMany people who use Twitter do not understand the power of the “Search”. It is one of the most under utilized functions of Twitter. Did you know that you can gain knowledge about your target market for free by knowing how to find the right information from Twitter?
- The great feature of Twitter is that the results are in real time. It is one of the most fluid platforms out there. Many broadcast companies today check Twitter for the most up to date information.
- Start using hashtags (#) before the keywords in your posts. This will make it easier for other people to find you as well. It is a very good habit to create, but do not use so many that your Tweets are just a string of hashtags. Here is an example I found that is challenging to read because there are so many hashtags. “#Social #Media #Strategy: Are You #Marketing or #Communicating?”
- Tapping into Twitter’s market analysis potential is one of the keys to your success. It is how you will be able to find people who are looking for your product or service.
- Once you have completed a search read through the targeted tweets you’ve uncovered and locate potential partners or customers. Keep these people on a list so that you can watch and RT their tweets.
- Once you have their attention you can reply to their posts that first attracted your attention, or you can send them a short direct message. The direct message is less invasive since the results don’t get posted on their profile. However because of so many spam direct messages a lot of people do not read them. You decide which method you prefer. Keep your greeting friendly and always leave enough room to include a link to your website or blog.
You want to be sure to incorporate these 3 traits in as many of your tweets as possible…
1. Connect Emotionally
2. Be Creative
3. Make Every Character Count
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