Google Plus is this great new medium where we can connect, interact, have fun, meet and greet. It’s an excellent platform for getting to know people, staying connected with people.
How can you get more from the circle concept that they created on Google+?
A circle, if you’re familiar with Facebook or Twitter, is like a Facebook friends list or perhaps one of your private Twitter lists. The concept is the same, you’re putting like-minded people together, or people that have something in common in a circle, like all your family, all your friends, all your business associates, all the people you met at a certain conference. That is the basic way to use Google Circle.
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You can organize by category or relationship or both. Whatever works for you, it’s very flexible. Read More→
Everything you say and do online is there for other people to see, for other people to get to know who you are. Therefore, you need to be very careful about what you put online. If you’re in a bad mood or something has really got you upset, stay away. Don’t go online and post something that you might regret later. Or if you have absolutely have to, do something in draft mode, and then go back and take a look at it later. Here are five tips to help you protect yourself online.
1. You need to focus. You need to focus on one particular topic or one particular area in your business that you want to be known for. I have seen lots of people out there who are involved in 10, 15, 20 different things. My automatic response is oh my, they must be a scatter brain. Focus. Develop a reputation for a specific area, a specific business. You can move on a develop other areas later.
2. Watch what’s happening in your industry. You’ll be able to see the trends, where things are going, what is happening, who to believe, and who not to believe. All of the different things that are going on your industry, what’s the new technology that applies to your business, what’s the new news that’s happening, maybe a new procedure, a new program. Watch what’s actually happening in your industry so that you, yourself, are also going to stay current. You want to be seen as the expert in your area.
3. You need to be clear in what you’re talking about and you need to be…
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You must have a goal. If you don’t, you’re going to flounder, you’re going to be chasing the latest and greatest of what ever someone else to have to offer. You need to have the goal so that you can focus on it, and actually achieve it.
The reason most people never reach their goals is that they don’t define them, or ever seriously consider them as believable or achievable. Winners can tell you where they are going, what they plan to do along the way, and who will be sharing the adventure with them. Denis Watley
If you’re going to start social media marketing just because other people are doing it, or you’ve heard, oh my gosh, you really have to get involved with social media, you’ve got to get on Twitter, you’ve got to get on Facebook. If that’s the reason that you’re going to start using social marketing, then I would suggest that you don’t.
You need to have a goal. You need to have a strategy in place, and setting up a Twitter account or a Facebook page and just making some posts is not a strategy that’s going to get you anywhere.
Here are 4 to strategies consider:
1. Is brand recognition. Are you simply out there so that people will know who you are and what you do. Brand recognition.
2. Are you wanting to use social media to get more customers walking in the door? Do you want to geographically target your Twitter, your Facebook, your YouTube? Do you want to geographically target those platforms so that you can specifically get customers walking in the door?
Do you use the Twitter ReTweet function? Are you getting the maximum benefit? Keep reading and you will learn 3 ways to ReTweet that will help you become that “Know, Like & Trust” person.
There are people out there right now who are saying that Twitter retweets are no good. Don’t bother, you’re wasting your time. I totally disagree with them. With the Twitter retweet, there are four ways or four things that you can do so that ther people think about you or remember you.
1. The retweet is a really good way to make others feel good. If you share someone else’s information, you are saying that it’s worthwhile sharing. And who doesn’t like to know that their information is worthwhile.
2. The second is that it shows that you’re thinking of them. You’ve actually gone to the trouble of reading what’s in their twitter stream, and you are sharing that with other people. You have taken the time to look, to decide what to retweet, and then to retweet it.
3. It allows you to spread excellent information around the web. What that does for your customers and clients is it also places you in the category of expert in knowing what you’re talking about because you’re willing to share other people’s information that is complementary or in the same market as your own.
4. You will support others and you will support others in their journey as they build their business, as they become friends, as they get more followers. Remember that old phrase do unto others as you would have others do unto you? That applies really well here. So you can support other people.
There are three different ways that you can retweet:
1. The very simple retweet, You go into twitter, you look into the tweet, you scroll across the bottom and the little button will light up for retweet. And you simply click on it. And there it goes out to your following. that’s the simple retweet.
2. By using a different program like HootSuite or Tweet Deck, you can add a comment, whether it’s something you agree with, something you disagree with. Perhaps you have some other information you’d like to add to it. Maybe insert another link, another post that supports what the person has said. So you can add a comment.
3. You can actually specifically direct a tweet to someone else. Here you go, Mary Joe, I was thinking of you, saw this tweet, and believe this would be of benefit to you. Anything along those lines, you can redirect the retweet to someone else. Just be sure to enter their Twitter name with the @ sign in front of it.
If you are ready to take your Twitter account up a notch or two I have created a great workbook with step by step procedures to follow so that you can take advantage of the power of Twitter.
Check Out The Workbook Here
Time to get involved with LinkedIn groups. I have four tips for you regarding LinkedIn groups, which are an extremely valuable resource. Groups are a great place to find people who are looking for what you have to offer, whether it is a product or a service. They are also a great way to get your own questions answered about challenges that you’re having in your own business.
1. Demonstrate your expertise. You can do this through links to your blog that show that you know what you’re talking about. You do this in your posts to your profile on LinkedIn.
2. Request recommendations. Most people are too busy and they don’t remember to go back and give a recommendation for someone that they’ve done business with. It’s in your best interest when you’ve had successful interaction with someone or a great business deal, to go back and actually request that they go in and recommend you on LinkedIn. Be sure to remember to…
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