Archive for Articles
How to Advertise Campaigns More Efficiently This 2019
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Are you ready to knock it out of the park and create your best Facebook ad campaign ever this year?
2019 just started and this is the perfect time to look back at what worked last year in the realm of Facebook ads, and how you can use those teachings to improve your results this year.
What are the tried and proven methods that drove success in 2018 to take with you to 2019? Which are the examples you can get inspiration from? How can you replicate your Top competitors’ success?
We found winning formulas, strategic patterns, unusual storytelling ideas, and a ton of tips and tricks that you can use to boost YOUR results this year!
Read more: 5 Top Facebook Ad Campaigns To Boost Your Results in 2019 via Ad Espresso.
Why Facebook Ads?
You may be well versed with the benefits of advertising on Facebook and the massive reach this platform can give your business. But have you wondered why you have not seen an increase in traffic or your conversion rate in spite of spending so much on Facebook ads? Clearly, something’s amiss.
In all probability, your Facebook ad is not reaching the right people – those who would be interested in your products or services. No matter the duration of your ad or how visually appealing you make it – nothing matters if you are not communicating to the right audience. Yes, you put up a great looking ad but what’s the point if it is shown to those who aren’t interested in your brand or service?
Simply put, poor targeting is just money wasted.
So, here are 10 effective Facebook ad targeting tips to ensure you get your money’s worth and boost conversions.
Read more: 10 Facebook Ad Targeting Tips to Reach the Right Audience via Conversion Uplift
Spending too much time managing your Facebook ad spend? Want to manage your Facebook advertising campaigns more efficiently?
In this article, you’ll discover how to use Facebook’s automated rules to save time managing Facebook ad performance.
Read more: How to Use Facebook Automated Rules to Manage Facebook Ads via Social Media Examiner
Marketing Trends for 2019
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There is no doubt that Facebook has changed the way people connect and communicate. And with the continued evolution of the platform since its 2004 launch, Facebook trends have increasingly influenced how digital marketers behave. This has made Facebook marketing as crucial an aspect of the industry as any.
Below are some of the Facebook trends you need to embrace in the coming year if you want to keep pace in the realm of Facebook marketing.
Read more: Introducing Facebook Marketing Trends for 2019 via Infusion Soft
It’s the right time now to start planning your social media marketing strategy for 2019. These are the key trends to follow for another successful year of social media marketing for your business.
Right before starting the new year, it’s good to review your existing social media marketing strategy to find what works and what can be improved. A closer look at your past campaigns, social posts, best-performing channels and analytics can help you get ready for 2019.
As the social media landscape is changing at a fast pace, it’s important to keep up with the latest trends every year to ensure that your strategy is still successful.
Here are six key trends to keep an eye on for 2019.
Read more: Six key social media marketing trends for 2019 via Click Z
One of the biggest questions on all marketers’ minds in 2018 was, “How do we get more Facebook engagement for our brand?” With this guide, we aim to help you unlock that answer with data insights from one of our most significant Facebook data studies yet.
As you know, at BuzzSumo we love discovering insights from big data. This year we’ve decided again to dig deep into the king of social networks, Facebook, and see what insights we could gather to help businesses just like yours.
Read more: The 2019 Ultimate Guide to Facebook Engagement via Buzzsumo
Content Marketing 2019
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It’s time to get serious about your content marketing efforts in 2019. Content is at the core of our digital and social, always on, always connected and always learning mobile world of communication.
As the technologies expand in capabilities, marketers become more savvy at how to use them, robots replace jobs, and it becomes even more competitive for brands trying to grab any second of our attention that they can.
Content is at the center of the connection between your brand and your customer – it’s either going to open their minds and heart to pay attention and care that your brand exists, or it won’t.
If you can connect with your audience in an authentic, human way, leveraging content to deepen relationships, vs only selling, your results will exponentially increase.
Here are seven key content marketing trends you can’t ignore in 2019.
Read more: 7 Top Content Marketing Trends You Can’t Ignore in 2019 via Social Media Today
Joe Pullizzi and team over at the Content Marketing Institute (CMI) have been doing a great job in tracking trends in content marketing over the years. I still think of content marketing as a relatively new label for a marketing technique that has existed as long as print (see this video history of how content marketing has evolved from 1895). Yet it’s now ten years since I first read ‘Get Content, Get Customers’ by Joe, which was the first call-to-action to modern content marketing that started the latest trend.
Content marketing management trends for 2019
The latest trends and success factors for the year ahead are highlighted in this research, which focuses on B2B marketer responses, but highlights content marketing strategy success factors relevant for many other organisations. These are highlighted by categorisation of respondents by ‘top performers’ who characterizes his or her organization’s overall content marketing approach as extremely or very successful:
Read more: The success factors for content marketing in 2019 via Smart Insights
The marketing world is changing every day. New tools and technologies emerge, fresh thinkers put new spins on old tactics, and the bar for quality continues to rise as audiences everywhere are exposed to more content in a day than they could possibly process.
For all the changes that have taken place over the years, one thing is certain: Content marketing is here to stay. In fact, this time last year, it was estimated that the content marketing industry would be worth more than $400 billion by 2021.
And as content marketing continues to grow and our approaches to it become more mature, these five trends will shape the way companies (and their audiences) create and consume content in 2019.
Read more: 5 Content Marketing Trends To Watch In 2019 via Forbes
Small Business Marketing Guide for 2019
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Small businesses have created 61.8% of net new jobs in the US since the early 1990s. Local business is big business. Let’s celebrate this in honor of Small Business Saturday with 3 strategies that will support independent business owners this week, and in the better future that can be attained with the right efforts.
What’s Small Business Saturday?
It’s an annual shopping event sponsored by American Express on the Saturday following Thanksgiving with the primary goal of encouraging residents to patronize local merchants. The program was launched in 2010 in response to the Great Recession. By 2017, Small Business Saturday jumped to 7,200 Neighborhood Champions (individuals and groups that organize towns for the event), with 108 million reported participating consumers spending $12 billion across the country.
Those numbers are impressive, and more than that, they hold the acorn of strategy for the spreading oak of a nation in which independently grown communities set standards of living, set policy, and set us on course for a sustainable future.
Read more: 3 Empowering Small Business Tips for Today, 2019, and a Better Future via Moz
As a budget constrained small business, marketing your products and services effectively can be a challenge. From email marketing and social media campaigns to pricing, branding, and strategy, it’s quite demanding for many small business owners to excel at marketing while also focusing on growing their business.
Two-thirds of small business owners and entrepreneurs (66%) are personally responsible for three or more areas of their business, including marketing. – U.S. Small Business Administration
An effective marketing strategy can help your business get the attention it deserves. Are you struggling to start? Here are six tips to gear up your small business marketing in 2019:
Read more: 6 Quick Small Business Marketing Tips for 2019 via Digital Doughnut
Another year is on its way out, offering entrepreneurs an opportunity to reflect on the past year, with all its peaks and valleys, and plan for the upcoming year with those lessons in mind. Of course, business operations don’t happen in a vacuum, and business trends are always changing. Whether the changes are in technology, marketing, finance or public policy, entrepreneurs need to be aware of all these external factors in addition to their internal operations.
To that end, Business News Daily compiled a list of business trends and predictions to help businesses start 2019 successfully. These 20 key ideas will likely be important focuses moving forward and should be on every small business owner’s radar.
Read more: 20 Small Business Trends and Predictions for 2019 via business News Daily
Email Marketing: Emerging Trends to Survive
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It can seem like social media and email are completely separate things that have little to do with each other. They’re just different communication channels, right? Different ways to reach out to our audience.
But what if email could actually help your social media presence? What if you could strategically use email to amplify your social strategy?
Wouldn’t that be cool?
Here are a few ways you can do just that.
Read more: How email marketing can amplify your social strategy via Sprout Social
As you go about planning your 2019 digital strategy, don’t overlook the potential of email, which provides greater capacity for direct connection – and isn’t impacted by feed algorithms.
Email marketing remains a key element in any effective outreach strategy, and there are always new trends and developments within email creation that can help you develop more responsive, engaging messages. That’s what this infographic is all about – the team from Connext Digital have put together this listing of key email marketing trends to be aware of in 2019.
Read more: Email Marketing: Emerging Trends to Survive 2019 and Beyond [Infographic] via Social Media Today
Email marketing is over 20 years old already, but it still plays a major role in modern business. As a matter of fact, this communication channel is getting increasingly important as reports reveal that for every $1 spent on email marketing $44 is made in return, which makes it a highly profitable marketing tool.
However, email marketing is constantly developing and you can’t expect to acquire new subscribers using old and obsolete content creation tactics. On the contrary, you need to learn how to combine traditional and digital techniques in order to grab the attention of the target audience.
What makes email so important for our business communication? What is the future of email marketing? Keep reading and you’ll find out the most important trends that are going to dominate in 2019.
Read more: The Future of Email Marketing 2019: Get to Know All Email Marketing Trends via Digital Doughnut
